I noticed there are lots of books about marketing your book in various ways. Here I’ve compiled a list of my faves, recently updated. There is the book-first approach, and then there is an author-brand first approach, which I endorse for those building a career out of book publishing.

Smart Marketing for Indie Authors by Mike Kowis. A favourite, that takes intending authors through all the tactics and ranks them on Mike’s scale.

My Personal Brand and Set Up as a Micro Publisher. The brand book is about foundations, with a chapter on publishing and speaks of monetising as well, while the second one teaches you more about book marketing and getting that return on investment.

Sell Like Crazy – Sabir Suby. Not about book marketing, but this book helps you see where you can add lead magnets to your online sales system.

5-Minute Book Marketing for Authors – Penny Sansevieri. If you want to know quick ways to run online campaigns, then Penny the Publicist shows you how. (Dont buy on Google Play as its more recent edition is elsewhere). 2012.

Write. Publish. Repeat. by Sean Platt and Johnny B. Truant (Kindle $5.99 – 339 pages). Dec 2013. http://www.goodreads.com/book/show/19173266-write-publish-repeat

The Frugal Book Promoter – by Carolyn Howard-Johnson. 2004.

Smashwords Book Marketing Guide. FREE. Now that Smashwords and Draft2Digital have combined, you have all those D2D and Books2Read tools at an eBook publisher’s disposal. You can also transfer your titles over to D2D. Get at Kobo bookstore

How to Market a Book – by Joanna Penn. $5.99 at Kobo – view details onsite. Now quite aged, but I’m sure Ms Penn will have something new out! As she has launched and sold both fiction and non-fiction titles, she has a unique perspective. Joanna Penn lives in London, UK.