Are you ready to get your book onto the page… and into people’s lives?

Over six months, I can show you how to write, structure, self-publish and profit from your book.

You’ve got a message to share. You may even have a draft partway done, but it just doesn’t seem to be coming along.  Or you can imagine the book’s theme, but don’t know where to start with the writing and structuring. If this applies, then consider a book writing coach/mentor.

A mentor is someone who has written many books before, researched target reader-fit, found what works and so can help guide your progress. Constant feedback guides you to become a stronger writer.

First, we help with a way to plan the book (called ‘outlining’). But nothing complicated!  Then, after seeing your writing, your book writing coach gives feedback on voice, language used, book structure, and keeping to the agreed theme.

Since your publishing and writing mentor is also an editor, this has its benefits. With feedback, you’ll soon understand how to tighten up your writing and choose the best analogies, allusions, case studies, quotes, and references.

Included in the full package are our self-publishing lessons (info on formatting, distribution, eBooks, costs, library supply, legalities, and ISBNs) — plus more customised advice.

You’ll get special access codes to online training in Book Creation Success Club. This self-publishing academy can empower you with knowledge to retain your publishing independence. Don’t let the assistant self-publishing companies have their big profits!

So who is Jennifer Lancaster?

book editor Jen LancasterI’ve been an editor of many different styles of books in the non-fiction space, including health, success, self-development, psychology. I’ve written books about money/finance, marketing, and freelancing.

Trained in desktop publishing, I have also done complex book typesetting and uploaded many books for print on demand, Kindle Direct, and Smashwords.

Reading:  I have read more than 200 self-help, health books, marketing, writing, and personal finance books. Observing what works in other books helps me to advise authors.

Over the years, I studied communications and worked in copywriting, DTP/layout, and digital marketing, which adds to the useful background.

With a penchant for educating others simply and logically, I will guide you so that yours becomes a helpful and powerful book.

What You’ll Learn

Book writing coaching helps you:

  • Develop your singular theme: a topic we gauge an interest in. This is crucial when it comes time to promote your book to a niche audience.
  • Review or assist your outline and match it with your target market.
  • Keep your written voice consistent.
  • Find references that are useful for the reader and not a copyright headache.
  • Learning the parts of a book that must be managed, e.g. foreword or preface, about the author, even endorsements.
  • Plan activities before launch, including writing a book blurb and author bio. Assistance to get your selling points across.
  • Learn how to critique your work and kick some of your repeated writer habits (we all have them!)
  • Join our Book Creation Success Club and benefit from guides, audios, video, and templates for your own use.
  • Keep you on track towards your deadline, which we set at the start.


Writing Coaching Process

As your writing mentor, every month I will read your work of around 10 – 15 A4 pages and offer editing suggestions that move you forward with your book. We will also schedule a monthly Zoom call at a convenient time, to discuss any blocks, the writing, the angle and connection to target reader.

ACHIEVABLE MILESTONES.  Our publishing schedule is planned to keep you on track to the next 10,000 words or other milestone, while allowing time for editing and reflection.

PLANNING.  We keep it simple with two choices of outlining method and advice as you go along. Anyone can do this, so don’t worry.

After the book coaching stage is completed, we will have developed your book enough to move on to copy editing stage, if you have integrated all the suggestions well. Copy editing looks for grammatical errors, subheading mistakes, repetition, tautology, spelling and punctuation. (Well, mine does… I can’t speak for all editors). Your book should not need any further Structural Editing.

Get your book finished – with Jennifer’s help:

If you’re keen to find out about working with a writing coach, then call Jennifer for a 45-minute discovery session… 0403 125 038.  (Australia)

$2,400 for four months’ coaching ($620 per month) — faster writer/shorter book, or

$2,400 for six months’ coaching (or $415 per month) — slow and steady writer.

Can be paid fortnightly or monthly.  Print our pretty Brochure on Writing Coaching.  (Retired?  Phone for special pensioner pricing).

Six sessions at your convenience (can be in person), plus regular editing suggestions in Word, and a few emails answering questions.

Includes:  tailored marketing advice, a 1-page publishing schedule, and the Niche Content and Book Guide to inform you and get you kick-started.

Please note: pricing is in Australian currency. GST is not currently charged. ABN 80 544 508 158.  Business Author Academy abides by the privacy laws and the state legislation of Queensland.

CONTACT Jen for an enquiry.  Or text 0403 125 038 to book a time.

As a Writing Coaching client, get 3 months free membership to Book Creation Success Club. Worth $39 x 3 months!

Log in and download all Jennifer’s audios, tutorials, get a real Self-Publishing Schedule, and read articles on self-publishing, legal aspects, production/editing, readership offers, print on demand guidance, and a media guide. Also see our other author services.

Code is valid for a 3-month membership. Limited time.
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