Are you ready to get your book written… and into people’s lives? Then consider a Non-Fiction Book Writing Coach.

Through book writing coaching, I can show you how to write, structure, self-publish and profit from your book.

You’ve got a message to share. You may even have a draft partway done, but it just doesn’t seem to be coming along. You’re stuck. Or you know the book’s theme, but don’t know where to start with the writing and structuring. If this applies, then consider a book writing coach.

A book coach is someone who has written many books before, researched target reader-fit, found what works and so can help guide your progress. Constant feedback guides you to become a stronger writer.

First, Jen helps with a way to plan the book (called ‘outlining’)… but nothing complicated!  Then, after seeing your writing, your book writing coach gives feedback on voice, language used, book structure, and keeping to the agreed theme.

Since your publishing and writing mentor is also an editor, this has its benefits. With feedback, you’ll soon understand how to tighten up your writing and choose the best analogies, allusions, case studies, quotes, and references.

Included in the full package are self-publishing lessons (info on formatting, distribution, eBooks, costs, library supply, legalities, and ISBNs) — plus more customised advice.

In packages, you’ll get special access codes to Book Creation Success – online course. This self-publishing course can empower you with knowledge to retain your publishing independence. Don’t let the assistant self-publishing companies have their big profits!

So who is Jennifer Lancaster?

book writing coach and editor Jen LancasterI’ve been an editor of many different styles of books in the non-fiction space, including health, success, self-development, psychology. I’ve written books about money/finance, marketing, and freelancing.  I have also done complex book typesetting and uploaded many books for print on demand, Kindle Direct, and Smashwords.

Avid reader of around 200 self-help, health books, marketing, writing, and personal finance books. Observing what works in other books helps me to advise authors.

After graduating, I worked in copywriting and digital marketing for small businesses.

I prefer to ‘teach a person to fish’ rather than to fish for them, so that the new author can go on to write and edit another ten books.

What You’ll Learn During Book Coaching Sessions

Book writing development helps you:

  • Develop your theme: one that will meet market needs. This is crucial when it comes time to promote your book to a niche audience
  • Assist with your book outline to get it into uniform shape
  • Keep your written voice consistent, something that is a bugbear of many writers
  • Find references that are useful for the reader
  • Learning the parts of a book that must be managed, e.g. foreword, preface, about the author, and endorsements
  • Learn how to critique your work and kick some of your unhelpful writer patterns (we all have them!)
  • Keep you on track towards your deadline, which we set at the start.

BONUSES with our program:

  • 50% off the Book Creation Success course for mentees. Benefit from guides, audios, tutorial videos, and templates for your own use.
  • Assistance to get your selling points across in your book blurb, using the FIVE hot selling points technique.
  • Get a Niche Marketing and Book Guide.
  • Get audience targeting help, to focus on profiting from your creative works.
  • A new book planning workbook, which will help in the early stages. 

Publishing and Writing Coaching Process

After reading the workbook (supplied), first we go through working up an Outline together.

Before every one-to-one session, I will read your work of around 7-10 A4 pages and offer editing suggestions. Two days later, we have a Zoom call – to discuss any blocks, recent writing, and the language designed for your target reader.

book writing support


Our modifiable Publishing Schedule is planned to keep you on track to the next 10,000 words or other milestone, while allowing time for editing and reflection. This helps with planning the time allocated to write and thinking ahead.


We keep it simple, with an easy outlining method and advice. Anyone can do this, so don’t worry.  You can even transcribe much of your book, as long as you keep references used.

After the book development stage is complete and you have integrated our suggestions, the manuscript will be ready for copy editing stage. Many common structural problems and repetitions will have been cleared away, leaving just a professional copy editing round to go. Your book will also be long enough to meet market expectations, but not too wordy, and can be priced accordingly.

book coaching process

Jennifer is now running single Writing Lessons for:

  • Self-help
  • How to books
  • Themed memoir
  • Health books

The full program (from $2,080) includes:

Audience targeting (video) and schedule (doc)

8 sessions of writing coaching (45 min to 1 hour)

Editing Suggestions 

Q&A session about publishing

6 months’ access to our self-publisher’s Book Creation Success course.

Each session has both a personal call and a helpful editorial review of 7-10 pages, including repeats and patterns.

Get your book finished – with Jennifer’s help:

If you’re keen to find out about working with a writing coach, then ask Jennifer for a 25-minute discovery session

Don’t decide now — Schedule a free 30-minute review of needs first.

Included in the NonFiction Print – Writing Coaching Package:

Scheduled writing/publishing coaching sessions, plus regular editing suggestions in Word or Docs, full access to Book Creation Success. Can be spaced to suit your book writing and work schedule.

Coaching includes: tailored advice, a 1-page publishing schedule, and guides to inform you and get you kick-started.

Please note: pricing is in Australian currency. GST is not currently charged. ABN 80 544 508 158.  Power of Words and Business Author Academy abides by the privacy laws and the state legislation of Queensland.

As a Writing Coaching client, get 6 months free membership to Book Creation Success. Worth $227. Prices as at April 2022.

Log in and download all the audios, tutorials, a real Self-Publishing Schedule, and read articles on self-publishing, legal aspects, production/editing, readership offers, marketing & branding, print on demand guidance, and a media guide. Also see our other author services. Terms and more info at: BusinessAuthorAcademy.com

Want to win a creative book mapping session?Giveaway - 1 Mind Map a Book session! 2 Books!

Don’t miss the chance to win a free mentoring session with Jennifer, or one of two free Niche Marketing & Book guides

Total Prizes worth $190.