The journey of Power of Words

Working as a freelance copywriter for seven years, in 2014 Jen changed “Power of Words” to be a publishing support service and editor. Her own steep learning path to self-publishing spurs her on to provide top value to specialists looking to publish a book or ebook. 

Jennifer continues to help small businesses with copy editing and article writing.

Earlier marketing support and writing roles enabled her to gain competence in varied styles of communication:  website writing and design, multimedia design, tourist guide writing, and branding.

She also writes her own books, about personal finance (DIY), freelance business, and niche marketing.

Download  Media-Kit-Guest-Speaking-Jennifer-Lancaster-2020.

Early Writing

A broad Communications degree from UWS helped Jennifer explore many types of writing, as well as editing principles. She achieved high grades and paid Award projects.

Involved in marketing support, life change came in the form of a dashing Englishman and a baby girl. Jen took time between nappy changes to knock out a short ebook: How to Kick Your Spending Habits. It sold well.

After moving from NSW in 2006, Jennifer set up as a freelance copywriter in sunny Brisbane, offering affordable copywriting and editing services.

With a burning desire to educate people in money management/investing and save themselves from scams, Jen researched and wrote, edited, formatted and promoted ‘Sack Your Financial Planner’. (Now an eBook called How to Control Your Financial Destiny).

Digital Marketing and Training

Partnering with Red Planet Design (2009 – 2014) means that Jen has a knack for understanding all things digital marketing and she is keen to pass on her ‘insider tips’. Recent training has helped her understand social media marketing, blog writing, and sales funnels with lead magnets.

Jennifer is has studied content marketing strategy (online course, 2020) and copywriting (2009-2013).

Power Marketing… the remade version!

Power Marketing ebookAfter hours of learning, Jen gathered stories and all the best marketing strategies. After other forms, she made it a 6″ x 9″ paperback, had a professional book cover designed, and named it Power Marketing: An Aussie Guide to Business Growth.

(The 2016 edition is available in our bookstore and on iBooks).

Search engine optimisation was a big part of her earlier learning, which she delved into in 90 posts at Red Planet Design blog.

Also available:  How to Start a Freelance Business – in Australia

Recent Coaching and Editing Work

Since 2014, as a freelance editor, Jen has aided a variety of non-fiction writers to edit their manuscript or launch their ebooks. Her coaching has often helped Australian writers understand and get artwork ready for print on demand. Some of the genres have included:

  • memoir mixed with guidance
  • property development
  • history
  • self-development/spirituality

Creative Ways with Money

Creative Ways with Money is the good person’s guide to avoiding the scams! This book takes you through several traps that novice investors and new business starters fall into, including the likes of Bitcoin and MLMs.

Jennifer’s practical guidance on starting a business helps others cut through the hype of online gurus and opportunities… to find your own path.

“What else have you got, Jen?”

To help authors learn about self publishing and book marketing, with support along the way, I created Business Author Academy and Book Creation Success club. This helps professional people establish a vibrant personal brand and market their book.

Discovery Call…

Learn more about creating your own book — contact Jen Lancaster today, from anywhere in Australia.

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