The Journey
Starting out as a copywriter in 2009, Jennifer loved writing copy that helped people buy. Writing books herself, she went on a self-publishing path alongside this. Making headway with editing skills led her to offer typesetting and book editing.
Now the author of six books, her mentorship provides top value to professional people looking to publish a book or ebook.
Up-skilling became a way of life as she edited what amounted to half a million words!
Marketing support roles and freelancing enabled her to gain competence in varied styles of communication: feature articles, website writing, SEO, tourist guides, and sales copywriting.
Jennifer’s books are about protecting your personal finances, starting a freelance business, and marketing / branding.
Early Writing Career
A Communications degree from UWS helped Jennifer explore many types of writing as well as editing principles. Having proofread many documents during the ’90s, she achieved Distinction grades and paid Award projects.
Jen’s first short ebook: How to Kick Your Spending Habits was written as a novice and sold on Lulu. It sold well.
After starting to write copy in NSW, in 2006, Jennifer set up as a freelance copywriter in sunny Redcliffe, Brisbane, and Power of Words was re-born.
With a burning desire to educate people in money management and save them from scams and pitfalls, just like she was scammed, Jen slowly started her writing career. She researched and wrote, edited, formatted and promoted ‘Sack Your Financial Planner’. (Now called How to Control Your Financial Destiny). Jen learned not to edit a book 20 times.
A New Passion for Marketing
Working in copywriting, consulting & SEO for Red Planet Design meant that Jen acquired an understanding of all things digital marketing.
In 2012, she started writing Power Marketing, now in its third edition. It is a book packed full of marketing tips and copywriting learning.
Recent training at Rainmaker Digital has guided her own Content Marketing strategy, including sales funnels and email marketing automation.
Writer Coaching and Editing Work
Since 2014, as a freelance book editor, Jen has helped a variety of non-fiction writers to edit their manuscripts or articles or typeset their books. This could include developmental reports, book development coaching, or comprehensive editing.
Her coaching has often helped Australian writers understand IngramSpark and get artwork ready for print on demand.
Some of the genres worked on have included:
- property development and how to build a house
- history
- self-development
- spirituality
- sales tips
- healthy living tips
Helping Australian Authors to Learn Self-Publishing and Launching
To help authors learn about self-publishing and marketing, with support along the way, Jennifer created Business Author Academy and online course, Book Creation Success. Now here on-site as Book Creation Self-Publish. This helps people understand the ‘how’ of writing and publishing their own book and launching it, including using the ISBN registration system.