The Journey of Jennifer Lancaster
Starting out as a copywriter in 2009, a few years later Jennifer re-focussed on publishing support and all kinds of book editing.
Her own steep learning path to self-publishing (now with five books) spurs her on to provide top value to specialists looking to publish a book or ebook.
Up-skilling became a way of life. Jennifer learnt all the rules of grammar so she could provide an Australian book editing service to clients. Marketing support roles and freelancing enabled her to gain competence in varied styles of communication: website writing, SEO, videos, tourist guides, and sales copywriting.
She also writes her own books about personal finance, freelance business, and marketing.
Early Writing Career
A Communications degree from UWS helped Jennifer explore many types of writing as well as editing principles. Having proofread many documents during the ’90s, she achieved Distinction grades and paid Award projects.
Jen’s first short ebook: How to Kick Your Spending Habits was written as a novice and sold on Lulu. It sold well.
After starting to write copy in NSW, in 2006, Jennifer set up as a freelance copywriter in sunny Redcliffe, Brisbane, and Power of Words was re-born.
With a burning desire to educate people in money management and save them from scams and pitfalls, just like she was scammed, Jen slowly started her writing career. She researched and wrote, edited, formatted and promoted ‘Sack Your Financial Planner’. (Now called How to Control Your Financial Destiny). Jen learned not to edit a book 20 times.
A New Passion for Marketing
Working in copywriting, consulting & SEO for Red Planet Design studio meant that Jen acquired an understanding of all things digital marketing.
In 2012, she started writing Power Marketing, now in its third edition. It is a book packed full of marketing tips and copywriting learning.
Recent training at Rainmaker Digital and GetResponse has guided her own Content Marketing strategy, including sales funnels and email marketing automation.
Writer Coaching and Editing Work
Since 2014, as a freelance book editor, Jen has helped a variety of non-fiction writers to edit their manuscripts or articles or typeset their books. This could include developmental reports, book development coaching, or comprehensive editing.
Her coaching has often helped Australian writers understand IngramSpark and get artwork ready for print on demand.
Some of the genres worked on have included:
- property development and how to build a house
- sales tips
- healthy living tips
Helping Australian Authors to Learn Self-Publishing and Launching
To help authors learn about self-publishing and marketing, with support along the way, Jennifer created Business Author Academy and online course, Book Creation Success. This helps people understand the ‘how’ of writing and publishing their own book and launching it, including using the ISBN registration system.