Why Power of Words writing/editing/publishing?

Working as a freelance copywriter for seven years, in 2014 Jen changed her business “Power of Words” to be a publishing support service and editor. Her own steep learning path to self-publishing spurs her on to provide top value to specialists looking to publish a book or ebook.

Earlier marketing support and writing roles enabled her to gain competence in varied styles of communication:  website writing and design, multimedia design, tourist guide writing, and branding.

She also writes her own books, about personal finance (DIY), freelance business, and niche marketing.

Early Writing

A broad Communications degree from UWS helped Jennifer explore many types of writing as well as editing principles. She achieved high grades and paid Award projects.

Involved in marketing support, life change came in the form of a dashing Englishman and a baby girl. Jen took time between nappy changes to knock out a short ebook: How to Kick Your Spending Habits. It sold well.  After moving from NSW in 2006, Jennifer set up as a freelance copywriter in sunny Brisbane, offering affordable copywriting and editing services.

With a burning desire to educate people in money management/investing and save themselves from scams, Jen then used her spare time to write, edit, format and promote ‘Sack Your Financial Planner’. (Now it’s an eBook called How to Control Your Financial Destiny).

Digital Marketing and Training

Partnering with Red Planet Design (2009 – 2014) means that Jen has a knack for understanding all things digital marketing, and she is keen to pass on her ‘insider tips’. Recent work has helped her understand social media marketing, blog writing, and sales funnels with lead magnets.

Jennifer is currently studying APPLIED BUSINESS (Marketing) at University of Canberra, part-time. She also studied marketing in 1996.

Power Marketing… the remade version!

Power Marketing ebookAfter hours of learning, Jen gathered stories and all the best marketing strategies. After other forms, she made it a 6″ x 9″ paperback, had a professional book cover designed, and named it Power Marketing: An Aussie Guide to Business Growth.

(The 2016 edition is available in our bookstore and on iBooks).

Search engine optimisation was a big part of her earlier learning, which she delved into in 90 posts at Red Planet Design blog.

Also available:  How to Start a Freelance Business – in Australia

Recent Coaching and Editing Work

Since 2014, Jen has aided non-fiction writers to compile a book, edit their manuscript, or launch their ebooks. Her self-publishing coaching has often helped Australian writers understand and set up for print on demand at IngramSpark.

Current Book Writing

Creative Ways with Money is the good person’s guide to avoiding the scams! This book takes you through several traps that novice investors and new business starters fall into, including the likes of Bitcoin/ICOs and MLMs. Why waste time?  Jennifer’s new business guidance helps cut through the hype of share buying and online gurus to find your own path.

Also features new apps that let you invest in diversified funds for as little as $2 brokerage.

DUE OUT: eBook: 20 January 2020. Print: 7 February 2020.

 

“What else have you got, Jen?”

To help authors learn about self publishing and book marketing, with support along the way, I created Business Author Academy and Book Creation Success club… to help business people establish a vibrant personal brand and market their book.


Learn more...

Learn more about creating your own book — contact Jen Lancaster today for a meeting in Redcliffe (Qld) or ZOOM.us.