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The journey of Power of Words

Starting out in 2009 as a freelance copywriter, in 2014 Jen changed “Power of Words” to be more in publishing support and editing. She also runs Business Author Academy, for all things author training based.

Her own steep learning path to self-publishing (now with five books) spurs her on to provide top value to specialists looking to publish a book or ebook

Earlier marketing support roles and digital design enabled her to gain competence in varied styles of communication:  website writing, SEO and UX, multimedia design, tourist guide writing, company copywriting.

She also writes her own books about personal finance, freelance business, and marketing. Download  Media-Kit-Guest-Speaking-Jennifer-Lancaster-2020.

Early Writing

A broad Communications degree from UWS helped Jennifer explore many types of writing, as well as editing principles. Having proofread many documents during the ’90s, she achieved Distinction grades and paid Award projects.

Jen’s first short ebook: How to Kick Your Spending Habits was written while watching her new baby crawl. It sold well. After moving from NSW in 2006, Jennifer set up as a freelance copywriter in sunny Redcliffe, outer Brisbane.

With a burning desire to educate people in money management and save themselves from scams, Jen researched and wrote, edited, formatted and promoted ‘Sack Your Financial Planner’. (Now called How to Control Your Financial Destiny).

Digital Marketing and Training

Partnering with Red Planet Design (2009 – 2014) means that Jen has a knack for understanding all things digital marketing.

In 2012, she started writing Power Marketing — now in its third edition. It is packed full of marketing tips and copywriting learning.

Recent training has helped her understand Content Marketing strategy, sales funnels and in the prior decade, all the tenets of copywriting.

Recent Writer Coaching and Editing Work

Since 2014, as a freelance editor, Jen has helped a variety of non-fiction writers to edit their manuscript or launch their ebooks. Her coaching has often helped Australian writers understand IngramSpark and get artwork ready for print on demand.

Some of the genres have included:

  • memoir mixed with guidance
  • property development and how-to build
  • history
  • self-development
  • spirituality

Creative Ways with Money

Creative Ways with Money is the good person’s guide to avoiding the scams! This book takes you through several traps that novice investors and new business starters fall into, including the likes of Bitcoin and MLMs. Jennifer’s practical guidance on starting a business also helps others cut through the hype of online gurus… to find your own path.

Helping Australian Authors Learn Self-Publishing and Marketing

To help authors learn about self publishing and book marketing, with support along the way, Jennifer created Business Author Academy and the online course, Book Creation Success. This helps professional people understand the ‘how’ of writing and publishing their own book and launching it.


Discovery Call…

Learn more about creating your own book — contact Jen Lancaster today, from anywhere in Australia.

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Want to win a creative book mapping session?Giveaway - 1 Mind Map a Book session! 2 Books!

Don’t miss the chance to win a free mentoring session with Jennifer, or one of two free Niche Marketing & Book guides

Total Prizes worth $190.

 

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