As an author, I write about getting ahead financially, and for business owners, putting a content marketing system to work (Power Marketing).
As a book publishing supporter, I have helped authors of self-help, health, wealth, spiritual and memoir books. You could say I have a good handle on efficient copy editing.
I also let novice authors know some of the pitfalls of self-publishing, as well as how to increase book profits — because that’s something that’s always troubled me!
But to me, author marketing seems so much more important than simply marketing a book. Along with gaining more wrinkles, in the past decade I’ve learned a lot about niche marketing and building a personal brand, and I’m eager to share this with you, in courses online.
So come with me and take your first steps…
Writer/editor Jacqueline Pretty has, like me, migrated from a copywriter into an editor and book publishing coach. There is no better background for a book editor to have ;-). So in this “Book Blueprint”, I expected nothing less than sheer…
Oh, what have I done to deserve this wretched financial life statement? This five-digit retirement fund? Did I not start and run a freelance business that served clients well with persuasive copy? ‘Planning is the secret to success’, you say? …
If the goal of your writing is to develop skill, express creativity, and just be published, then you will not need a marketing plan. But if your goal is to write to disseminate ideas to as many as possible, and…
Jonathan has created an ideal ebook for those who want to formalise their blogging and build authority long term. It’s called The 15 Success Traits of Pro Bloggers, yet it could apply to any blogger or author who is building an…
When creating your book/course landing page for reader optimisation, start with these questions: 1. What’s the purpose of my landing page? Have one clear call to action, like signing up the first video lesson, subscribing for a free chapter, or take…
You might already know there are two kinds of eBooks: Fixed Format and Reflowable. Fixed format suits grand layouts with images, whereas reflowable ebooks suits 90% of text-based books. There are also two types of interactive ebooks: ePub and PDF. Today…
Here we are all for better book profits and fewer costs; that’s what it’s all about really. So first we’ll knock off some easy wins and then move onto advanced methods. 1. Keep your Book Production Costs Low My first tip for better…
When we think of an eBook these days, we might have two poor conceptions: one, a dime-a-dozen guide which is offered as a carrot to get opt ins, or two, a poorly-edited ebook cheaply made and thrown onto Amazon in…
Are you aware that almost 90% of your real website traffic likely wants something similar to what you offer, but after visiting your site, goes away, unconvinced? Would you like to know how to make a simple offering (a ‘lead…
As a harried author/editor, I appreciate that ‘5-Minute Book Marketing for Authors’ uses a simple and fast-read format. Penny explains how to get great reviews, legal ones, on Amazon. If you have no email list at all, the first part of…
POD sounds easy, but there’s a massive difference between an amateur and a professional when it comes to presentation. We stumbled around for weeks doing our best to make our book, There’s a Gold Mine in Your Head look like a real book. Then we found Jennifer. In a matter of days it came back looking like a real book, ready to send off. Not only that, but Jennifer gave us some great tips on self publishing and contacting libraries, and she was always available when we hit another roadblock. We can’t recommend her services highly enough.Donald and Harry Stallman
Working with Jennifer on my first ebook project was an absolute pleasure. Not only did she guide me through the publishing process but she also added invaluable editing advice along the way. Her professionalism and expertise is apparent in the quality of the finished product. I learnt a lot working with Jennifer and will not hesitate to seek her services to assist with my next project.Martin Hadfield
Jennifer Lancaster edited my book, “Creating Healthy Life Habits”. I was very impressed with Jennifer’s efficiency, professionalism and attention to detail. Jennifer made recommendations to the text, making suggestions to change sentences or the order of words, so that it read better, and also picked up some minor but very important grammatical and punctuation errors. I was very happy with her suggestions and the work she did. I would have no hesitation in using her again, and can highly recommend her services.Mandy Napier BSC
Jennifer has a very honest and friendly manner which makes working with her flow very easily. Her editing skills are clear and very helpful. Thank you Jennifer for your part in my journey towards publishing.Soraya Saraswati
