Meet Zali Steggall – From Champion Skiier to Climate Campaigner
[Mini Biography: Zali Steggall] Today I want to write about someone I briefly encountered in about 1998, who springs to mind due to the Winter Olympics and current political “can’t…
Blog
Why Your Manuscript Stays Stuck in Draft Mode
You have a manuscript sitting on your computer. You open it every few weeks, read through what you’ve written, maybe add a paragraph or two, then close it again. Months…
Adding Other Income Streams to Your Book Royalties
Do authors in control of everything really make more money? US/UK/global… ALLi Author surveys of indie authors (in 2022) who spend at least half their working time on writing and…
Brilliance in Writing and the Actor-Observer Bias
Do you ever think to yourself: my writing is just so-so, it’s not like ….(famous writer you admire)…. they’re brilliant? Welcome to the critical path of being a novice. Novice…
Your Clever Writing is Costing You Readers
Why Clever Writing Fails When I’m editing someone’s work and a sentence tries too hard, I spot it immediately. It’s about 10 words too long. Or it contains words like…
Digital Marketers can be Catastrophic for Business
I was reading ‘Inside Small Business’ on Sunday 🤓 and it said, “One in three small business owners who outsourced marketing ended up in a dispute with their provider.” Even…
Where to Start with Marketing & Media Planning for How-To or Self-Growth Books
We all start with marketing somewhere, and I was a floundering beginner for many years. My first attempt: digital printing to self-publish a book in 1996. Called The Total Image…
Why Your Newsletter Stays in Your Mind
You know you’ve got to expand into newsletters if you’re writing a topical book or self-help guide. So why does your online newsletter sit unwritten?I believe it’s not about writing ability or…
Best Writers Retreats 2026 to Inspire You to Write!
If you get inspired by being around writing teachers and other writers, and you have some savings for self-development, then a writers’ retreat could be great for you. I believe…
Deep Dive into Micro-Publisher Marketing Strategies: A Focus on Niche Platforms
This post will utilise my knowledge of marketing to guide you to create a sustainable content marketing plan tailored for author-publishers. Are you experiencing the core challenges of running an…