Writer/editor Jacqueline Pretty has, like me, migrated from a copywriter into an editor and book publishing coach. There is no better background for a book editor to have ;-). So in this “Book Blueprint”, I expected nothing less than sheer…
Oh, what have I done to deserve this wretched financial life statement? This five-digit retirement fund? Did I not start and run a freelance business that served clients well with persuasive copy? ‘Planning is the secret to success’, you say? …
If the goal of your writing is to develop skill, express creativity, and just be published, then you will not need a marketing plan. But if your goal is to write to disseminate ideas to as many as possible, and…
Jonathan has created an ideal ebook for those who want to formalise their blogging and build authority long term. It’s called The 15 Success Traits of Pro Bloggers, yet it could apply to any blogger or author who is building an…
When creating your book/course landing page for reader optimisation, start with these questions: 1. What’s the purpose of my landing page? Have one clear call to action, like signing up the first video lesson, subscribing for a free chapter, or take…
You might already know there are two kinds of eBooks: Fixed Format and Reflowable. Fixed format suits grand layouts with images, whereas reflowable ebooks suits 90% of text-based books. There are also two types of interactive ebooks: ePub and PDF. Today…
Here we are all for better book profits and fewer costs; that’s what it’s all about really. So first we’ll knock off some easy wins and then move onto advanced methods. 1. Keep your Book Production Costs Low My first tip for better…
When we think of an eBook these days, we might have two poor conceptions: one, a dime-a-dozen guide which is offered as a carrot to get opt ins, or two, a poorly-edited ebook cheaply made and thrown onto Amazon in…
Are you aware that almost 90% of your real website traffic likely wants something similar to what you offer, but after visiting your site, goes away, unconvinced? Would you like to know how to make a simple offering (a ‘lead…
As a harried author/editor, I appreciate that ‘5-Minute Book Marketing for Authors’ uses a simple and fast-read format. Penny explains how to get great reviews, legal ones, on Amazon. If you have no email list at all, the first part of…
