One reason that new businesses fail is because they don’t have enough customers… generally because, says Paul Bassat (founder of Seek.com), “They think they are solving a problem… but that problem doesn’t really exist”. An even more common reason is… in…
Hi, I’m Jennifer Lancaster, an editor and writing coach (Australia) for professionals who want to create their own book. Some of my clients have said really nice things about working with me, even after all their struggles of trying to…
To answer the question of why, let’s go back to 2008, when I was navigating self-publishing my first full book to sell to the public (after already launching a selling eBook). There was little information available to me to find…
Reason Why 1: Best Practices Because editing involves reviewing and correcting material before publication, it is important to keep up an editor’s knowledge in many areas. Sometimes the author’s reputation rests on the skills and experience of the editor. In…
If you take the step of setting a big goal that excites you, you’ll at least be putting it into your vision. But some stab at a goal without really considering all the factors. Are they aiming correctly? In 2003,…
If you’re part-way into writing your book, it’s time to think about who is going to help put together your book and administrate it. This is a giant step but is often left to emotion and chance. So read our…
“The time has come, the Walrus said, to speak of many things.” (Lewis Carroll) Today’s unspeakable thing is what all new authors want to know: how much money will I make as a self-published author? Will it give me the…
You have talents, no doubt. There’s no point in struggling away with the wrong media type when you can use your talent to attract a new, relevant audience for an upcoming book, otherwise known as Book Publicity. If your skill…
There’s a certain kind of authentic voice and language that connects to your emotions, that you might find in outstanding creative nonfiction books and some self-help books. If you want to know what creative nonfiction is, it is the gripping,…
Towards the start of the new year, my thoughts turn to how authors can motivate themselves to write and finish a book. It pains me to think of all those amazing books going unpublished or hidden and not promoted, just…