SEO, it’s not just for websites anymore. So, yes, you can use keywords and search phrases to help people find your author website and book. Your book’s title and sales page should already be thought about from the keyword perspective…
We often say that we want to live a healthier life. We make all these new year’s resolutions about exercising more and losing weight and a host of other things, but how many of us really follow-through? Is it that…
I come late to this idea, but better late than never right? While researching for an upcoming marketing course, I found quite a few blogs which accept new guest posters. Now some cheeky monkies will try to charge you $190….
Do you love helping clients? But, when it comes to sales and marketing, you can’t believe how confusing and huge it all is? You probably don’t have time to read a book, even my book, about marketing 😉 So let’s…
Writer/editor Jacqueline Pretty has, like me, migrated from a copywriter into an editor and book publishing coach. There is no better background for a book editor to have ;-). So in this “Book Blueprint”, I expected nothing less than sheer…
Oh, what have I done to deserve this wretched financial life statement? This five-digit retirement fund? Did I not start and run a freelance business that served clients well with persuasive copy? ‘Planning is the secret to success’, you say? …
If the goal of your writing is to develop skill, express creativity, and just be published, then you will not need a marketing plan. But if your goal is to write to disseminate ideas to as many as possible, and…
Jonathan has created an ideal ebook for those who want to formalise their blogging and build authority long term. It’s called The 15 Success Traits of Pro Bloggers, yet it could apply to any blogger or author who is building an…
When creating your book/course landing page for reader optimisation, start with these questions: 1. What’s the purpose of my landing page? Have one clear call to action, like signing up the first video lesson, subscribing for a free chapter, or take…
You might already know there are two kinds of eBooks: Fixed Format and Reflowable. Fixed format suits grand layouts with images, whereas reflowable ebooks suits 90% of text-based books. There are also two types of interactive ebooks: ePub and PDF. Today…
