July 8, 2021

If you’re writing a non-fiction book, like self-help, how to, spiritual, etc, you may find that you come to a point where this writing stuff is making the hair on your head fall out. Rather than see all that hair on the floor while you re-write your first two chapters, you might want the support of a non-fiction writing coach. What writing coaches do is support your main book writing goal, help you at the start with an outlining technique (see our mini-course), and regularly point out some literary tools.…

ways to use email marketing for publishers

October 20, 2021

Book Marketing, Selling eBooks and Media

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Ways to use Email Marketing – for Publishers

With a focus on those publishing multiple ebooks or books, here are my top tips for using email marketing to engage readers. I’ve heard from several authors that they don’t enjoy receiving emails so don’t send many, only one every few months. But the sending of regular information is critical to building up a happy list of readers, so don’t be shy… just mix it up! 1. Always use an Email Marketing System that’s Easy Email marketing can easily get out of control with the wrong, manual based system. To…

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July 2, 2021

Personal Branding, Publicity

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Weaving Stories into our Author Talks

The thirty eager authors looked at me expectantly. Would today be the day they learnt how to take control of their book marketing? The ‘19 ways to get book publicity’ may have bombarded their brain a little, but the presentation proves that one can do many things to grow our presence and sell more books. Some of those things only take a few minutes — such as claiming your book at Amazon Author Central — and some take a few hours — like creating an author speech to share around…

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June 18, 2021

Book Marketing

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Building a Website the Easy Way

What if I said you could build your own website pages simply by telling an application the colours and style you like? Sounds like science fiction? Well, not anymore. GetResponse, my favourite email marketing toolkit, has just launched a website builder. If email templates ready to go, chat bot, and step-by-step lead magnet funnels wasn’t good enough, they’ve gone and put their user simplicity ideas into a…. Website builder for all of us. Sure, I started off with the popular Content Management website, WordPress. Doesn’t everybody? Well, four themes and…

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June 11, 2021

Book Marketing, Updates

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Bravely Chipping Away for a New Edition

If writing is a blast of creativity, self-editing is like painfully clawing away the clutter. Not only that, non-fiction editing requires a good deal of fact-checking and a good memory for what’s been said before. It’s bold work to do. This week I have been revising my book, Power Marketing: An Aussie Guide to Business Growth (edition 3). And because there are so many book, statistic and website references, plus grammar checking, it needed a lot of updating. I can’t imagine what those Dummies book authors have to do… This…

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May 12, 2021

Personal Branding

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All About Podcasting for Newbies

It’s my pleasure to introduce DL (Dwight) of Redeemable Media, a Podcast producer, host, and expert on this topic. 1. Can you describe how you started your business in podcasting? What did you experience before properly establishing your business to what it is now? I was listening to a Podcast about podcasting in late 2017. The host was discussing the usefulness of doing Local Podcasts, as in your geographic area. He claimed that this was a wide-open area in terms of starting a podcast that would get some traction. As…

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May 5, 2021

Freelance Business, Personal Branding

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Integrated Marketing Strategy for Consultants or Micro Business Owners

Originally written for our PowerofWords.com.au blog, this article uses the overarching marketing principles of bigger companies to help smaller businesses grow and thrive. When you have an integrated marketing strategy, you can drive a marketing program with confidence. That means both planning and keeping track in order to measure and improve. What do the experts say integrated marketing is? Integrated Marketing is a strategic approach to integrating communications and interactive experiences targeting defined audiences and individuals which coordinates all aspects of marketing of a brand… — SmartInsights blog We want to use internally-directed marketing strategies based on audience research…

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