Don’t look, I’m changing my positioning! Weird! Some people don’t think of themselves as a ‘brand’… but really we are talking of ‘brand positioning’. While I have been setting up Power of Words for business copywriting and content marketing, I did…
Amplify is a book where you start reading and nodding along and soon find yourself down a rabbit hole. But a good one. You’ll be podcast listening — and perhaps hosting one — in no time. Having become intrigued, I…
WordPress has now become the most popular self-hosted CMS, beating out Drupal, Expression Engine and Blogger. (A CMS is a Content Management System). Here, we’ll discuss how to log in once to WordPress and measure website visitors, quickly and easily….
You may be an author, a blogger, or a copywriter, whichever, we all need to learn to write copy that doesn’t make a reader wince with distaste and that’s persuasive. It doesn’t just apply to book blurbs, but on the…
Have the desire to create and share your ideas but not the know-how of writing a book? Take a peek over my shoulder as I step through the process in this four part series. Starting out Mulling Over Ideas…. There are…
by Laurie Lewis Outskirts Press, 2011, 2nd edition. In What to Charge: Pricing Strategies for Freelancers & Consultants, there is ample advice which will stop your flight into lassez-faire freelancing (or consulting) in its tracks. By the end of chapter…
If you read my blog at all, you’ll see that I like to be ‘cautiously optimistic’. But several niggles with distribution to Australian book retailers for those using Print on Demand (IngramSpark) have recently come to light. It’s time we authors…
In 1450, in the town of Pearlessence, Sir Rupert was talking to his lightly-paid servant, Eric. It seemed the world of technology had moved on without Sir Rupert, which young Eric was only too happy to point out. (Bear with…
Lately, there have been a couple of client tales about the neverending saga of BP. Let’s just say BP, for legal reasons… they of the permanent Google advertising. So I want to talk about how to spot the signs before you…
Lately, a few talented writers have contacted me with their pre-press production problems. Now, most new authors want to typeset their non-fiction book in Word, but Word is designed for word processing and not so much for book design. However,…