Niche Marketing is important for authors because you’ll need to get your message out – and not only to sell books. You likely want to make a difference; entertain, educate, or inspire others. The only way to do that properly…
Yesterday, I thought to myself: why not create a media kit for when I approach Podcasters. An author media kit can give you something professional-looking to back up your media pitch with. It could also be used for approaching editors…
Since selling your already self-published book is probably the hardest thing you’ll try to do after changing your own car oil, I’ve complied some ‘low hanging fruit’ type ideas to get you started. If your book has been published through…
Even a simpleton will realise that novice or pro authors and business owners alike need to focus on their marketing activity. But, which elements do we need to work on—and why? Coming from a ‘why’ perspective, it gives any author…
Like almost everything, the concept of Artificial Intelligence (AI) is both good and bad. AI and machine learning is already replacing pesky jobs — like crafting ten different posts about a blog article — yet it could also threaten the…
When creating your book sales page or course landing page, start with these questions: 1. What’s the purpose of my sales page? Have one clear call to action, like subscribing for a free chapter, buying a pre-order, or taking up…
This post is about saving time and how to use book design templates yourself. But, if you’re a professional, you’ll probably want to hire a book designer. Why? Because great book designers match the typeface to the cover and they…
One reason that new businesses fail is because they don’t have enough customers… generally because, says Paul Bassat (founder of Seek.com), “They think they are solving a problem… but that problem doesn’t really exist”. An even more common reason is… in…
Hi, I’m Jennifer Lancaster, an editor and writing coach (Australia) for professionals who want to create their own book. Some of my clients have said really nice things about working with me, even after all their struggles of trying to…
To answer the question of why a self-publishing membership is needed, let’s go back to 2008, when I was navigating self-publishing my first full book to sell to the public. There was little information available to me to find out…
