Keep up with Jennifer's latest articles for authors
October 17, 2023
What do you need to get started? You need a WordPress, Wix, Ghost or Squarespace platform. It’s best if you can own your domain name and use that. Some blog on WordPress.com until they are ready to move to a commercial platform where they pay more to host and maintain. Especially true if the blogger is using Instagram to drive traffic and she has simple needs. While it’s great for SEO (and search rankings), WordPress (the .org one) is complicated ….
October 10, 2023
Why Canva? Well, 16 million paying subscribers and 150 million free monthly users believe it’s the tool that will make their content marketing sing. Some of us (like me) also use it to make workbooks, business cards, brochures or beautiful pitch decks. Canva can be used for anything visual, and that’s why it’s great for promoting books. I have already done plenty of mockups with my book cover in different variants. For my personal profile on Facebook, Magic Edit replaced ….
September 5, 2023
Say you’re writing a book. Do you sometimes think to yourself: What if it all goes wrong? What if I can’t write a book that gets the reader past the free preview? What if it doesn’t hold their attention as it’s just too dense? These are valid concerns. After all, the person who ends up reading your new book is likely to be an avid reader and so is not going to enjoy a repetitive, cliché-ridden, same old, same old ….
August 29, 2023
Say you’ve got 24 hours before a big potential client Googles your name, your brand. You’re faced with the frightening prospect of having nothing unique to say — and no idea how to project a solid ‘professional you’… without losing the ‘personal you’. This is where personal branding for business reasons comes in. Leading with your personal brand first starts off a little uncomfortable, but it is soon rewarding. My author blog became a testing ground for ‘personal brand’ style ….
August 17, 2023
I often imagine a sceptical consultant, leaning on his metaphorical shovel, and asking, “I’ve already got a brand, why do I need a personal brand too?” The latest book, out soon, My Personal Brand covers much of this reasoning in detail, so here are the crib notes. (Incidentally, ‘sceptic’ is spelled with a ‘c’ in British English.) Get 5 Tips to Get Unstuck as a Thought Leader – in printable format. A Personal Brand will carry more trust. While companies can ….
August 10, 2023
I’m going to talk today about five tips to getting unstuck in your thought leader journey, and also mention a summit I’ve got coming up. Tip one is to invest in your training so that you can get further, faster. (Obviously, this relates to doing a virtual summit). Because if you don’t invest in your training in some way, even if it’s a free day, you won’t be able to get to your goals fast enough. It will take ages ….