Even a simpleton will realise that novice or pro authors and business owners alike need to focus on their marketing activity. But, which elements do we need to work on—and why? Coming from a ‘why’ perspective, it gives any author…
Like almost everything, the concept of Artificial Intelligence (AI) is both good and bad. AI and machine learning is already replacing pesky jobs — like crafting ten different posts about a blog article — yet it could also threaten the…
When creating your book sales page or course landing page, start with these questions: 1. What’s the purpose of my sales page? Have one clear call to action, like subscribing for a free chapter, buying a pre-order, or taking up…
This post is about saving time and how to use book design templates yourself. But, if you’re a professional, you’ll probably want to hire a book designer. Why? Because great book designers match the typeface to the cover and they…
One reason that new businesses fail is because they don’t have enough customers… generally because, says Paul Bassat (founder of Seek.com), “They think they are solving a problem… but that problem doesn’t really exist”. An even more common reason is… in…
Hi, I’m Jennifer Lancaster, an editor and writing coach (Australia) for professionals who want to create their own book. Some of my clients have said really nice things about working with me, even after all their struggles of trying to…
To answer the question of why, let’s go back to 2008, when I was navigating self-publishing my first full book to sell to the public (after already launching a selling eBook). There was little information available to me to find…
Reason Why 1: Best Practices Because editing involves reviewing and correcting material before publication, it is important to keep up an editor’s knowledge in many areas. Sometimes the author’s reputation rests on the skills and experience of the editor. In…
If you take the step of setting a big goal that excites you, you’ll at least be putting it into your vision. But some stab at a goal without really considering all the factors. Are they aiming correctly? In 2003,…
If you’re part-way into writing your book, it’s time to think about who is going to help put together your book and administrate it. This is a giant step but is often left to emotion and chance. So read our…
