A book sales page — aka a landing page — focuses the action on just one thing: your book or course. This is so new visitors can read the benefits about it without getting #distracted… as we are likely to…
Yes, those people who create their own financial blueprints – including budgets, big goals for the future, and spending plans/prioritising – are better off financially than those who do not. For proof, you can read the stories of a New…
This last six months I have been researching ideas for creatively earning more income–both for myself and for my new book. I’ve just finished listing 10 websites where a novice writer can try publishing their articles or essays and get…
Over the past year, I’ve been busy knitting together creativity with money (conceptually, not literally), and looking at what would increase our money flow. It’s more about what stops it and what blocks your creative thinking, than anything else. When we think…
After all my learning through both painful experience and miles of research into personal finance over these past 12 years, I have come to this conclusion: If you don’t look after your money, no-one else will. If you think that…
There’s nothing that makes me madder than some journalist rabbiting on about sacrificing lots of salary into superannuation. Well, that is all very well if, a) you are employed; b) your employer is amenable to that; and c) you make…
Niche Marketing is important for authors because you’ll need to get your message out – and not only to sell books. You likely want to make a difference; entertain, educate, or inspire others. The only way to do that properly…
Yesterday, I thought to myself: why not create a media kit for when I approach Podcasters. An author media kit can give you something professional-looking to back up your media pitch with. It could also be used for approaching editors…
Since selling your already self-published book is probably the hardest thing you’ll try to do after changing your own car oil, I’ve complied some ‘low hanging fruit’ type ideas to get you started. If your book has been published through…
Even a simpleton will realise that novice or pro authors and business owners alike need to focus on their marketing activity. But, which elements do we need to work on—and why? Coming from a ‘why’ perspective, it gives any author…
