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Marketing your Book Ultimate Guide
Book Marketing

Marketing Your Book: The Ultimate Guide

‍ Why Book Marketing is Crucial for Success Writing a book is often a long labour that you’ve poured your heart and soul into, along with your trusted editor. But what good is a masterpiece if nobody knows about it? Along with planning, book marketing is the key to ensuring that your masterpiece reaches its intended audience and achieves the success it deserves. Effective book marketing and media planning are crucial, firstly because they help to generate awareness about your book. With so many books being published every day, standing…
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share a sincere message
Book Writing, Updates

Helping Authors to Share a Sincere Message, Despite AI

In the ever-evolving publishing landscape, it’s crucial to think about the quality and authenticity of written work. The rise of AI-generated content has raised concerns about the integrity of literary publications – even those direct to KDP. However, seasoned writer Jennifer Lancaster notes that discerning book lovers are quick to spot insincere content, and it’s important to retain a heartfelt message in all literary and customer-focused publications. In response to this pressing issue, the Australian Publishing Association and the Australian Society of Authors have put out statements, while the Small…
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Book Writing

Everybody wants Inspiration to Write, Nobody wants Perspiration

There seems to be many myths surrounding writing a book (or a paper, for that matter). Most of these centre on the idea of ‘the muse’ and waiting for inspiration to strike. We mess about all day, thinking we’re adding to our work by reading a bunch of articles, going on Quora, and then immediately forgetting what was found. I don’t want you to be that person. The one thing you might want to stop to read is a book I found years ago. It’s called ‘55 Essential Strategies for Every…
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Gorilla Tactics Book Review
Book reviews

Gorilla Tactics by Greg Cummings – Review

Well written, in the style of narrative nonfiction, Gorilla Tactics (How to Save a Species) starts off with the author’s experience of trying to save Mountain Gorillas (not physically but through awareness) but being caught up in a horrifying war in Rwanda. (Early galley review.) After all, only a few hundred mountain gorillas remain in these high mountains of Uganda, Rwanda and Congo. I would like to know more about the town of Kigali in Rwanda, as there was no descriptions, bar the decimation of the town after looting. The…
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writing concerns are needless fears - writer
Book Writing

All your Writing Concerns are Needless Fears

Rejoining Medium.com, I found an article on How to Overcome Creative Blocks by LC Lynch, some of which hails from Elizabeth Gilbert’s Big Magic. Without fail, each was a concern I’ve either heard from book writers or ones I’ve had myself. So, let’s discuss popular writing fears and how to overcome writer’s block. Block to Creating anything 1:  I’m not talented enough or worthy Yep, had this one. It’s apparent that newer writers think our writing is bland and not really singing its special song. We fear criticism, and some clam…
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Pay to Play Book Media and Marketing
Book Marketing

Steer Clear of Pay-to-Play Book Media

Indie author, you thought you were in the clear because you chose your own editors and designers and uploaded your books and didn’t get caught in hybrid or vanity publisher fees. Or maybe you did. Either way, there are more sharks waiting for you: it’s called Pay-to-Play Media and Marketing. Pay-to-play means hiring a company or individual to ‘guarantee’ your brand a mention in a publication, for a fee. There are all kinds: paid reviews, paid upfront (higher than $99) book awards, book fair stands, video trailers, ‘blog reviews’, pay-to-play…
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Engage the world in book creation
Book Marketing, Book Writing

Engage the World in Your Book Creation to Get Traction

Sometime in the 1990s I went to see a band called TISM and had a rockin’ good time. This is Serious Mum is an anonymous, energetic rock band which riffs on social themes and is quite out there. Now what the actual has this got to do with book creation, you might ask?  Three things: Suburban and urban themes, such as pointing out real hypocrisy Energy Novel ideas – no idea is too out there Bring the energy to your Category of One Now let’s bring that kind of vibe…
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benefits of organic traffic for authors
Selling eBooks and Media

The Benefits of Organic Traffic for Authors

You may have heard of doing work to ensure better ‘organic’ traffic on Google, i.e. natural, unpaid traffic. There are certainly many benefits for book authors to capitalise on SEO for their book or author website. (Though this article is not about search engine optimisation). People will generally find your website through a combination of their remembering your author name and/or book title. An especially rare keyword might also work. Google isn’t the only source of free visitors; there is also Facebook, Instagram, YouTube and LinkedIn. However, these folk mostly…
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book creation apps review
Book Design

3 Book Creation Apps to Bring Your Writing Dream to Life

Dear Googlers, I know you’re prone to expecting a magical tool that whips up your book merely from thinking the thought “this is my idea for a book”. So let’s adjust expectations. There are a few software book creation apps but, like a Ferrari, they require a fairly good driver. Unlike a Ferrari, a couple are free, so we’ll start with those. 1. Reedsy Editor Online Tool The top online book creation tool for hobbyist self publishing authors is Reedsy Editor. I wrote a review on Reedsy already, which goes…
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how do I write a book - a guide
Book Writing

How Do I Write a Book? Your Book Writing Helper

This question underlies everything I do when creating books: how do I write a book that resonates with my market? Always think about a potential market first. Also, consider the barriers and pitfalls that may stop you. (To help you, this 1,800 word guide is written by me, Jennifer, an author, book coach and editor). Table of Contents for this Book Writing Guide How long should it take to write a book?How to come up with a good topic for a book?How to write a book when you have Dyslexia…
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author contemplating using ChatGPT
Book Writing

If You Use ChatGPT for Book Writing, a Word to the Wise

Last week I bought a Kindle book about mastering your own Public Relations. Firstly, if you use a title along those lines, you will attract people wanting to DIY their brand publicity/PR and expecting some handy tips. Let’s see where the use of ChatGPT all went wrong. There were some real entrepreneur stories of success in the eBook, and these were the ideas I wanted to be taken deeper into. When the author used some survey results, the arguments were not fleshed out. It was simply the numbers. Yet later…
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