Behind the Book: Helping Rob Jefferies Turn a Lifetime of Ideas into Renaissance 2.0
Every so often, a project lands on my desk that reminds me exactly why I love this work. Rob Jefferies’ book was one of those. It’s rare to find a manuscript that weaves hard-won business insight, environmental theory and deeply personal poetry into a single, coherent story — but that’s exactly what Rob set out to do, contributing my small part a year or so ago. ____________ A Book That Refused to Fit One Box Rob came to me with a manuscript that was, on the surface, ambitious in an unusual way. Part memoir, part treatise, it draws together decades of thinking on the relationship between business and the environment, alongside a collection of poems he had written for his grandchildren and his personal tales. Two very different threads, both deeply personal to him. My role was to help those…
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