make visual designs to promote books and courses
Book Marketing

Make Stunning Visual Designs to Promote Books and Courses

If you’re writing all the time, you probably won’t like this next fact too much. Visual communication/design has become so important, that without integrating the visual aspects and social media, your book publication will likely be fighting a losing battle. The ‘default’ of the average phone scroller is to ignore the boring, the mediocre, and move on. So are you ready to think about your own brand and boost it visually…? YEAH! Something to ponder As an author, you are a brand – so what does this brand represent? How will you represent your message in a visually appealing way? Some people still spend hours and hours making a brochure – meanwhile, the world has moved on. You can make a simple flyer with a pre-made template, add your colours and fonts and download the PDF, all ready to share…
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You Need an Easy Promoting System
Book Marketing

You Don’t Need an Ad Budget to Sell Books — You Need an Easy Promoting System

There are only 20 copies of More Clients, Pre-Sold left! Before they’re gone, here’s a look inside Chapter 11: Marketing Secrets and Optimisation. Specifically, the organic traffic playbook that costs nothing to run except your time. You need an easy promoting system designed specifically for books.  Why Organic Traffic is Different From Paid The obvious appeal of organic traffic is that you’re not paying for every click. Beyond your website’s design and hosting, the visitors who find you through a blog post, a LinkedIn comment, or a Pinterest pin cost you nothing to acquire. But the real advantage isn’t the free traffic itself – it’s what you can do with it afterwards. Once someone lands on your hosted book page, you can do Facebook ads, but only remarketing to them. That’s a visitor who visited your site, showed interest, and…
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I turned my book into a lead gen system
Book Marketing

How I Turned My Book Into a Lead-Generation System

Like me, you may have already written a book and be wondering where those readers are…? You might also want to know how to turn visitors into buyers. This is how a method/insider story/creative how-to book is your calling card to new clients. Despite what everyone reckons, Amazon and LSI/Ingram are not that good for your service business. Incidental passersby are unlikely to go straight to buy your book anyway, so your TikTok, Reels, Blogs, or Newsletter has probably convinced them to buy it. Why then are you giving over your new readers to a corporate behemoth in exchange for $2.50-$4 in most cases? Lightning Source International is a massive, global print-on-demand (POD) and distribution company owned by the Ingram Content Group. It is the publishing industry’s leading POD provider, operating a global digital library of millions of books and…
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Book Marketing

Going Beyond the Book, with Indie Movies

Creatorwood is a platform that turns books, scripts, and any written story into movies with AI. The ‘Movie Machine’ integrates with the top AI video, image, audio, and storytelling models to help transform your writing into immersive worlds, incredible characters, and gripping films with significantly less time and cost. In this article, I summarise how this platform originated and what they are useful for. What is going beyond the book? You don’t say you’re only a book author. It means taking a story’s characters and uploading it to Character AI for fans to play with, says Ross. Or creating something further in nonfiction — taking the main message and filming episodes in narrative style. This is a notion talked about on the Creatorwood Podcast (E46) Going Beyond the Book is the Future of Storytelling. Interview also says he needed to…
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Beta Reading app Shimerith
Book Marketing

I Was Paying for a Whole Promotion Platform Just to Use the Beta Reader Feature

That frustration led to Shimerith.   Today’s article is brought to you by an indie fiction author – I hope you enjoy it. I’m Emma, an indie author since 2019 with six novels and one novella published. For years I’ve relied on a newsletter promotion platform that also includes a beta reader function. Even though I didn’t use the newsletter swaps, I kept paying a fairly expensive annual subscription just to access the beta reader feature. The problem with that is I only publish about one book a year. So, I was paying a large yearly fee… and using the feature only once. One day I mentioned this to my husband or, to be honest, I grumbled to my husband. My wonderful husband is a senior product engineer. He builds systems that solve problems and organise complex information into something…
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Digital Marketers can be catastrophic for business
Book Marketing

Digital Marketers can be Catastrophic for Business

I was reading ‘Inside Small Business’ on Sunday 🤓 and it said, “One in three small business owners who outsourced marketing ended up in a dispute with their provider.” Even more worrying, “Only three in ten small business owners are sticking with a digital marketer for more than a year.” (70% change, in other words) This is disastrous for business momentum and ROI. If you’re a micro business or launching author, it can spell catastrophe. The study was conducted by the University of the Sunshine Coast and supported by the Australian Family & Small Business Ombudsman. The article made comment that one of the reasons is due to a lack of fit between business needs and the agency’s skillset. Some might be great at digital ads but not have a storyteller and brand expert on board, so the ads don’t…
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