Book Marketing

Going Beyond the Book, with Indie Movies

Creatorwood is a platform that turns books, scripts, and any written story into movies with AI. The ‘Movie Machine’ integrates with the top AI video, image, audio, and storytelling models to help transform your writing into immersive worlds, incredible characters, and gripping films with significantly less time and cost. In this article, I summarise how this platform originated and what they are useful for. What is going beyond the book? You don’t say you’re only a book author. It means taking a story’s characters and uploading it to Character AI for fans to play with, says Ross. Or creating something further in nonfiction — taking the main message and filming episodes in narrative style. This is a notion talked about on the Creatorwood Podcast (E46) Going Beyond the Book is the Future of Storytelling. Interview also says he needed to…
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Digital Marketers can be catastrophic for business

Digital Marketers can be Catastrophic for Business

I was reading ‘Inside Small Business’ on Sunday 🤓 and it said, “One in three small business owners who outsourced marketing ended up in a dispute with their provider.” Even more worrying, “Only three in ten small business owners are sticking with a digital marketer for more than a year.” (70% change, in other words) This is disastrous for business momentum and ROI. If you’re a micro business or launching author, it can spell catastrophe. The study was conducted by the University of the Sunshine Coast and supported by the Australian Family & Small Business Ombudsman. The article made comment that one of the reasons is due to a lack of fit between business needs and the agency’s skillset. Some might be great at digital ads but not have a storyteller and brand expert on board, so the ads don’t…
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marketing and media planning for how to books
Book Marketing

Where to Start with Marketing & Media Planning for How-To or Self-Growth Books

We all start with marketing somewhere, and I was a floundering beginner for many years. My first attempt: digital printing to self-publish a book in 1996 called The Total Image Manual. I sold it through flyers to business boxes and a very expensive print ad. Thankfully, options have gotten less risky in the book marketing game and now we can leverage a personal brand, upload to YouTube, and if clever in angling it, seek free mass media coverage. Actioning a Marketing & Media Plan You may already realise that taking a book to market is one of the hardest parts of being an author. It is hard to both plan the right tactics for you (tailored to your strengths) and confidently carry out those promotion tactics, week after week.  It brings out our inner imposter or makes us feel like a…
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marketing strategies for small publishers

Deep Dive into Micro-Publisher Marketing Strategies: A Focus on Niche Platforms

This post will utilise my knowledge of marketing to guide you to create a sustainable content marketing plan tailored for author-publishers. Are you experiencing the core challenges of running an indie/micro publisher:  limited time, limited budget, and the need for high-impact, long-lasting content? Some muck about on Instagram, even when they are not connecting at a heart level on there. If you don’t have a plan, you’re not going to keep up momentum and gain a niche audience. So I’ve mocked up a Content Plan to tweak below. Plus, always remember that comments are key to any social media. Make the most of groups by having your books in a banner and mention of authoring in your bio (INCLUDING ON YOUR FACEBOOK PROFILE!) 30-Day Content Marketing Outline: Niche Platforms for Indies This plan focuses on creating a single, high-value piece…
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how newsletters sell books and services

How Newsletters Sell both Books and Services

Why are Author Newsletters a Low Hanging Fruit? (An extract from my Micro Publisher book) When building any information-based business, influencing new readers is all part of the process… and we don’t do that overnight. Monthly newsletters make this super simple. Rather than solely worrying over promos – what new campaign to offer your email list – you set up a systematic schedule of writing and emailing a newsletter. The beauty is, anything you put into a blog can be transferred to a newsletter, either with RSS setup or simply copying the details and headings. I would suggest putting as much real and actionable content into your newsletter as possible and don’t rely on ‘read more’ links. Over time, my list shows that 2-3% click the read more link, so I switched to one long article and one promotion of…
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Rewrite a book blurb
Book Marketing

Re-Write of a Book Blurb

Occasionally I like to re-write a book blurb because it’s leaving so much unsaid. When writing a non-fiction book blurb especially, we need to focus on the specific group of end readers and what problems they want solved. How does the material match those problems? How can their dreams be helped on track by these pearls of wisdom? Let’s see how it works in this example (re-write is below the original). ORIGINAL: “How to be a Six-Star Business” (2021) Share the stories, inspiration, and genius of 22 entrepreneurs from around the world who provide insights and action steps to go BEYOND the every day in your business. Discover the 3 pillars and 9 principles that will make your business 6 Star as you continually strive to do and be better connect your heart to your purpose and join the 6…
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