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Pay to Play Book Media and Marketing
Book Marketing

Steer Clear of Pay-to-Play Book Media

Indie author, you thought you were in the clear because you chose your own editors and designers and uploaded your books and didn’t get caught in hybrid or vanity publisher fees. Or maybe you did. Either way, there are more sharks waiting for you: it’s called Pay-to-Play Media and Marketing. Pay-to-play means hiring a company or individual to ‘guarantee’ your brand a mention in a publication, for a fee. There are all kinds: paid reviews, paid upfront (higher than $99) book awards, book fair stands, video trailers, ‘blog reviews’, pay-to-play…
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Engage the world in book creation

Engage the World in Your Book Creation to Get Traction

Sometime in the 1990s I went to see a band called TISM and had a rockin’ good time. This is Serious Mum is an anonymous, energetic rock band which riffs on social themes and is quite out there. Now what the actual has this got to do with book creation, you might ask?  Three things: Suburban and urban themes, such as pointing out real hypocrisy Energy Novel ideas – no idea is too out there Bring the energy to your Category of One Now let’s bring that kind of vibe…
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ramp up a personal brand with new AI tools

How to Ramp Up a Personal Brand with Canva’s New AI Tools

Why Canva? Well, 16 million paying subscribers and 150 million free monthly users believe it’s the tool that will make their content marketing sing. Some of us (like me) also use it to make workbooks, business cards, brochures or beautiful pitch decks. Canva can be used for anything visual, and that’s why it’s great for promoting books. I have already done plenty of mockups with my book cover in different variants. For my personal profile on Facebook, Magic Edit replaced a boring background with blue and gold balloons. It used…
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Brand Hub at Canva

Selling Personal Branding to a Sceptic

I often imagine a sceptical consultant, leaning on his metaphorical shovel, and asking, “I’ve already got a brand, why do I need a personal brand too?” The latest book, out soon, My Personal Brand covers much of this reasoning in detail, so here are the crib notes. (Incidentally, ‘sceptic’ is spelled with a ‘c’ in British English.) Click to view. Get 5 Tips to Get Unstuck as a Thought Leader – in printable format. A Personal Brand will carry more trust.  While companies can build up trust in their brand over…
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self-help book marketing

Self-Help and the Book Marketing Dilemma

Self-Help authors: How many times this year have you read about authoring a different type of format and followed it down a rabbit hole? Let alone considering all those different ways to promote them… Writing self-help workbooks, planners, books and creating online courses is great — but getting people to know about them can be daunting. When contemplating book marketing, you hear about Facebook advertising, Instagram reels and Group curation methods. I followed many a fast-talking marketer down a new rabbit hole. But there is a much simpler method which…
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increase author revenue and income
Book Marketing

Increasing your Author Revenue: The Basics

Are you an author struggling to get in enough royalties? Tired of working long hours for little pay? If so, read on. Here we will explore the various ways you can increase your author revenue and make a sustainable living from your passion for writing. From leveraging social media channels to building a loyal fan base with email marketing, Business Author Academy aims to provide you with the courses and strategies to boost your income as an author. I mean, someone has got to focus on this, since the book…
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