behind the book author interview

Behind the Book ‘Ignite Your Power’

This is an Author Interview with Eve Dyer, the author of Ignite your Power, a high-quality, full length book launched in 2019. What was your overall goal of writing your book, Ignite Your Power? To help people, like the clients I’ve seen in my psychology practice, to stand up to hurtful and manipulative treatment. Most thought that by being kind and loving, their partner, friend or parent would listen. But of course they didn’t. I wanted them to know how to use power assertively, not aggressively. How they could resolve…
author marketing help

Finally Getting Help with Author Marketing

Talking to authors of late, many whom have a lot to offer the world, I noticed there is still the fear of putting themselves in the spotlight. Folks, you don’t have to do what doesn’t feel right for you when it comes to author marketing (sometimes called ‘being an influencer’). Some authors are great at interviewing, so podcasting/guest podcasting becomes their thing. (Podcasting also has an extremely good take-up rate of regular listeners buying). Have a look at (Facebook group) We are Podcast by Ronzley Vaz. Some jovial guys and…
Advertise book using Amazon Ads

Should I Advertise My Book?

Should I advertise my book? is a common question, especially with the number of book launches today. Moreover, should I use Amazon Ads? In AuthorU, a LinkedIn group, I posed this question to expert in book publicity, Sandra Beckwith. Here’s what she replied to whether a newbie should use Amazon Ads: “Nobody — regardless of whether it’s their 1st or 10th book — should be buying ads until they have a lot of positive reader reviews. If it’s the former (authors doing it themselves), authors can manage their own advertising,…
networking for authors

Networking to Improve Your Book Attraction!

Once published, it takes a strong story to stand out at a book fair or author meet. But what about in general business groups?  Here, a published author can appear special and maybe capitalise on the pain point that her book talks about, but in a business context. Some books relate to the business mindset and other stories relate to the personal life challenges. Either way, a business person is a human being first! Most can relate to your story if you include it in conversation. For instance, my book…
Marketing tips for authors

Marketing Tips for the Unbranded Author

So, you’ve got yourself a visibility problem. Rather than throw a huge list of author marketing tips at you without a well-crafted strategy, I’d like you to do few planning steps. I call it the Who, Where, What and Why. Then I’ve got some simple marketing advice below it.   WHO Every marketing plan starts with the group (or segments—fancy marketing jargon) of people you want to reach. There are all different things to consider, e.g.: Demographics – M/F, age, income, stage of life Psychographics – what they have in…
hire a content writer blog

Why Hire a Content Writer / Contractor

What benefits come from using a website content writer? Some of the benefits of hiring a content writer for your blog or pages include: Increased visibility for your website in more searches – increased Search Engine rankings Building a reputable brand with its eye on the community, not just on own interests Knowing where your visitors come from, and if they stay to look around Good marketing results come from prolonged, consistent action: we never give up Professional writing can enhance your online reputation What does a paid content writer…
niche marketing tips authors

Niche Marketing Tips for Authors

Niche Marketing is important for authors because you’ll need to get your message out – and not only to sell books. You likely want to make a difference; entertain, educate, or inspire others. The only way to do that properly is to reach a niche market and promote your book, so read these marketing tips. A lot of marketers say it’s easy, but it’s easier still to procrastinate. So first, you’ll need to put yourself on a ‘social media diet’. More on that soon. Let’s get into the Niche Marketing…

Media Kit Examples for Authors

Yesterday, I thought to myself: why not create a media kit for when I approach Podcasters. An author media kit can give you something professional-looking to back up your media pitch with. It could also be used for approaching editors for guest posts. So I thought, oh surely there will be a media kit example or template on Adobe’s store. Yes, there are quite a few lovely ones, but they are all for blogger-influencers! Not a single one for authors… So, the press kit template found wasn’t terrible relevant, with…

Why do Authors Need a Marketing Mindset?

Even a simpleton will realise that novice or pro authors and business owners alike need to focus on their marketing activity. But, which elements do we need to work on—and why? Coming from a ‘why’ perspective, it gives any author a strong enough motive to move past their comfort zones. Hell yeah! Rather than worrying over your ‘product’ (book or service), your message is front and centre. This is great because it means people connect with your hook or your ethos. You will be learning about brand, benefit writing, landing…

How to Make a Book Landing Page

When creating your book sales page or course landing page, start with these questions: 1. What’s the purpose of my sales page? Have one clear call to action, like subscribing for a free chapter, buying a pre-order, or taking up a special fans & followers offer. 2. What am I offering my readers? Not more information, but an ability to earn more, do more, be more productive. 3. How will my prospects benefit from what I’m offering them? — A strong “what’s in it for me”. 4. Have I incorporated the strongest…
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