Integrated Marketing Strategy for Consultants or Micro Business Owners

Integrated Marketing Strategy for Consultants or Micro Business Owners

Originally written for our PowerofWords.com.au blog, this article uses the overarching marketing principles of bigger companies to help smaller businesses grow and thrive. When you have an integrated marketing strategy, you can drive a marketing program with confidence. That means both planning and keeping track in order to measure and improve. What do the experts say integrated marketing is? Integrated Marketing is a strategic approach to integrating communications and interactive experiences targeting defined audiences and individuals which coordinates all aspects of marketing of a brand… — SmartInsights blog We want to use internally-directed marketing strategies based on audience research…

October 2, 2020

Making a Personal Brand, in Plain English

Of late I have been navel-gazing, I mean, assessing my values and brand. I’ve also been doing a content marketing course, which prompted me to gain further understanding about what information nonfiction authors look for. And I realised that there is no such thing as a typical author. There are many reasons to write a book and just as many reasons to build a personal brand. This branding and values exercises is valuable. It had me thinking about things like: how does our personal brand portray us? How can you…

February 6, 2020

Marketing Tips for the Unbranded Author

So, you’ve got yourself a visibility problem. Rather than throw a huge list of author marketing tips at you without a well-crafted strategy, I’d like you to do few planning steps. I call it the Who, Where, What and Why. Then I’ve got some simple marketing advice below it. WHO Every marketing plan starts with the group (or segments—fancy marketing jargon) of people you want to reach. There are all different things to consider, e.g.: Demographics – M/F, age, income, stage of life Psychographics – what they have in common…

July 8, 2019

How to Make a Book Landing Page

When creating your book sales page or course landing page, start with these questions: 1. What’s the purpose of my sales page? Have one clear call to action, like subscribing for a free chapter, buying a pre-order, or taking up a special fans & followers offer. 2. What am I offering my readers? Not more information, but an ability to earn more, do more, be more productive. 3. How will my prospects benefit from what I’m offering them? — A strong “what’s in it for me”. 4. Have I incorporated the strongest…

September 5, 2018

Knowing How to Change Your Positioning

Don’t look, I’m changing my positioning! Weird! Some people don’t think of themselves as a ‘brand’… but really we are talking of ‘brand positioning’. When I was setting up Power of Words for copywriting and content marketing, I did a lot of SWOT research on what my service should do and what level I should play at. It is similar to what I do now, whenever I launch a new book or membership. Sometimes though, the level we play at is dictated by the people we can feasibly reach. Who can…

June 27, 2017

The Three Principles of Marketing that Work!

Do you love helping clients? But, when it comes to sales and marketing, you can’t believe how confusing and huge it all is? You probably don’t have time to read a book, even my book, about marketing 😉 So let’s introduce three principles of marketing that I’ve learned over the past decade. 1) Build your personal brand. Simply, it really helps to connect on a personal level and show people you are both a dedicated professional and a person with substance. 2) Concern yourself with expressing your personal passion for a…

November 5, 2016

Using LinkedIn for Authors – Challenge

This article is more of a guideline and challenge for authors who believe their LinkedIn presence could be better. Let’s call it the “7-Day Challenge to Expand and Capitalise on our LinkedIn Presence”. As I prepare this challenge, I’m giving away a “Linkedin profile walkthrough” PDF — a 25-page guide on how to improve your profile (like a written tutorial). Ironically, I’m giving this away on my Facebook page: facebook.com/selfpublishingmentor Preparations for your Profile Sprucing You won’t need a LinkedIn Premium account, but you will need an account. Don’t forget your…

July 29, 2015

50 Things to Improve My Business

Today I’m documenting 50 things I can do to improve my business. For readers, there should be a few tips and observations which can help you also to get things moving! I will phone follow-up all enquirers, even those I spoke to with the possibility in their mind of putting out an ebook. Albeit slowly, I will finish fixing Udemy video course: New Money Life. I will keep finding great local business listings to add to the RedcliffeQld or NorthLakesQld or ChermsideQld guide. I will keep in touch with all those…

September 17, 2014

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Promote Yourself – Five Easy Ideas

Many small businesses are wasting fruitless energy on pursuing mass marketing tactics — aiming to blanket their local area. In addition to newsletters, there are plenty of other ways to promote yourself and your services to a narrower, more interested audience. 1. Publicity in the local newspaper, if you are new in town, have just joined another partner business, are hosting a seminar, or are in the midst of inventing something. 2. Putting on a low cost event that resonates with your target market or a free seminar night at…