When creating your book sales page or course landing page, start with these questions: 1. What’s the purpose of my sales page? Have one clear call to action, like subscribing for a free chapter, buying a pre-order, or taking up…
Don’t look, I’m changing my positioning! Weird! Some people don’t think of themselves as a ‘brand’… but really we are talking of ‘brand positioning’. While I have been setting up Power of Words for business copywriting and content marketing, I did…
Do you love helping clients? But, when it comes to sales and marketing, you can’t believe how confusing and huge it all is? You probably don’t have time to read a book, even my book, about marketing 😉 So let’s…
This article is more of a guideline and challenge for authors who believe their LinkedIn presence could be better. Let’s call it the “7-Day Challenge to Expand and Capitalise on our LinkedIn Presence”. As I prepare this challenge, I’m giving away…
Today I’m documenting 50 things I can do to improve my business. For readers, there should be a few tips and observations which can help you also to get things moving! I will phone follow-up all enquirers, even those I spoke…
Many small businesses are wasting fruitless energy on pursuing mass marketing tactics — aiming to blanket their local area. In addition to newsletters, there are plenty of other ways to promote yourself and your services to a narrower, more interested…
Folks, I’ve been to a lot of networking groups in the past six years. As an observer of words, I find it interesting what people say in their 60-second elevator pitch. A lady at a group today said something like…
Caring about clients is one of the principles of a successful salesperson, according to Tom Hopkins (#10 in ‘How to Master the Art of Selling’). How do you show your clients you care? Do you give from the heart… or…
Hundreds of people went to the ‘Key Person of Influence’ conferences, and read the book. This marked a huge trend towards ‘becoming a visible expert in your niche’. A seminar and some scribbled notes is just the start… now for the…
What is a Brand? Many might believe “branding” is just something visual, like a logo or company signage and uniforms. Branding is much more than this; it encompasses an organisation’s ethos, their logo, their store design/location, and the feeling it…
