24 hours to improve your personal brand
Personal Branding,

24 Hours to Improve Your Personal Brand for Business Reasons

Say you’ve got 24 hours before a big potential client Googles your name, your brand. You’re faced with the frightening prospect of having nothing unique to say — and no idea how to project a solid ‘professional you’… without losing the ‘personal you’. This is where personal branding for business reasons comes in. Leading with your personal brand first starts off a little uncomfortable, but it is soon rewarding.My author blog became a testing ground for ‘personal brand’ style marketing because of all the marketing methods available, I preferred to write blogs. I also think it’s more powerful to put yourself in the spotlight instead of a company name. Think of Virgin; it would be far less compelling without the vivacious Richard Branson.Getting to the point… A vibrant personal brand with personal values, graphic style, colours, and a clear message…
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self-help book marketing
Book Marketing,

Self-Help and the Book Marketing Dilemma

Self-Help authors: How many times have you read about authoring a different type of format (like low content) and followed it down a rabbit hole? Let alone considering all those different ways to promote various books… Writing self-help workbooks, planners, books and creating online courses is great — but getting people to know about them can be daunting. When contemplating book marketing, you hear about Facebook advertising, Instagram reels and Group curation methods. I followed many a fast-talking marketer down a new rabbit hole. But there is a much simpler method which I employ.To prevent overwhelm in book launching, I choose TWO main social media outlets, plus talking to my local crew. After writing my self-help book, I take QUOTES or ideas from the book and turn them into fun content. I also offer a free Downloadable with the book. I organise…
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Using LinkedIn as an Author with Sue Ellson

Using LinkedIn as an Author

Sue Ellson is an Aussie author who has written five books about growing your career or business in a modern way – particularly using LinkedIn. Her latest book is called ‘LinkedIn for me and my career or business‘. So let’s learn something from the LinkedIn expert.A fun fact — Sue joined LinkedIn on 21 December 2003… early days indeed!Q. I see you have Top 10 LinkedIn Techniques for Authors (see below), could you name one technique you would not go without doing before a big launch, and why?I can’t say only one! You could add the launch ‘news’ in your profile banner image, add the book to your list of Publications, and link to your purchase location in the ‘Featured section’, which will hopefully show a book image…Making an Author bannerYou might want a LinkedIn-ready author banner. For a quick and…
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Audience of One Book Review
Book reviews,

An Audience of One – Book Review

I’ve long been fascinated by the subject of 1:1 marketing – often talked about in Marketing Magazine in the 1990s. One-to-one marketing is the concept of remembering your audience is just one person, and so companies personalise advertising and marketing to the individual.In the 2021 book An Audience of One, recognised marketing experts Jamie Turner and Chuck Moxley reveal the secrets to implementing a strategy that allows a company to use important data to market to them. Naturally, this also means respecting consumers’ privacy concerns. “In its simplest form, 1:1 marketing means engaging with prospects and customers using a one-to-one, personalised approach based on who they are, how they think, what they purchase, what their interests are, where they go, and how they prefer to be communicated with.”– Jamie Turner and Chuck MoxleyIts structure is detailed explanations, real-life case stories from…
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author video marketing
Book Marketing,

Why Do Content Marketing?

When you consider the overall picture: the opportunities, challenges, some barriers to success in your market, then you can begin to see how regular content marketing will help your publishing brand get a foothold in the market. Firstly, understand what main facets make some marketing pieces rock.CopyBlogger said that good, share-worthy content is: ·       Useful (it solves an audience problem) ·       Interesting (it’s framed in a way that catches attention) ·       Audience-friendly (it has an interesting headline and it’s formatted to be readable) ·       Sticky (it invites the reader to settle in, learn more, and maybe take the relationship further).Why do we need to do Content Marketing?Every business starts off with a burning reason for running a content marketing campaign. Often, they get disheartened with the poor results (often caused by half-baked implementation). Just like a good dish, you’ve got to get the recipe right…
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integrated marketing strategy
Freelance Business,

Integrated Marketing Strategy for Consultants or Micro Business Owners

Originally written for our PowerofWords.com.au blog, this article uses the overarching marketing principles of bigger companies to help smaller businesses grow and thrive. When you have an integrated marketing strategy, you can drive a marketing program with confidence. That means both planning and keeping track in order to measure and improve. What do the experts say integrated marketing is?Integrated Marketing is a strategic approach to integrating communications and interactive experiences targeting defined audiences and individuals which coordinates all aspects of marketing of a brand… — SmartInsights blogWe want to use internally-directed marketing strategies based on audience research and knowledge, rather than be:Driven by others’ marketing based on ‘hot trends’–and these may not work for your audience or offeringConfusing strategy with tactics, e.g. posting on Facebook (which is a tactic)Unsure whether content marketing and social media sharing is really working.Starting with Value for the ClientIt all starts with knowing your…
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