One reason that new businesses fail is because they don’t have enough customers… generally because, says Paul Bassat (founder of Seek.com), “They think they are solving a problem… but that problem doesn’t really exist”. An even more common reason is… in…
“The time has come, the Walrus said, to speak of many things.” (Lewis Carroll) Today’s unspeakable thing is what all new authors want to know: how much money will I make as a self-published author? Will it give me the…
You have talents, no doubt. There’s no point in struggling away with the wrong media type when you can use your talent to attract a new, relevant audience for an upcoming book, otherwise known as Book Publicity. If your skill…
This is an author interview with Leanne Blaney of Adventure School. What tactics did you use to attract people to your book and listing? Many people have connected on my Podcast, Ignite your Life, so many of the guests were…
Sometimes a designing service comes up that makes me think: “why did I even bother doing it the hard way?” An online ebook builder (for websites), ‘Designrr’, is making me think this. It’s a simple way of creating a lead…
This post was written by Simone Feiler Clark, owner of Brisbane Audiobook Production, who makes it easy to get your audiobooks recorded professionally and listed online. How busy is your life? Work, children, school, study, partner, house, travel, sport, exercise, pets, cleaning, volunteering……
When creating your book/course landing page for reader optimisation, start with these questions: 1. What’s the purpose of my landing page? Have one clear call to action, like signing up the first video lesson, subscribing for a free chapter, or take…
Here we are all for better book profits for non-fiction authors, with fewer costs; that’s what it’s all about, really. So first we’ll knock off some easy wins and then move onto advanced methods. 1. Keep your Book Production Costs…
When we think of an eBook these days, we might have two poor conceptions: one, a dime-a-dozen guide which is offered as a carrot to get opt ins, or two, a poorly-edited ebook cheaply made and thrown onto Amazon in…
As a harried author/editor, I appreciate that ‘5-Minute Book Marketing for Authors’ uses a simple and fast-read format. Penny explains how to get great reviews, legal ones, on Amazon. If you have no email list at all, the first part of…