how to create a digital product to help book sales
Selling eBooks and Media

How to Create a Digital Product to Help Book Profits

As nonfiction topic specialists, we all know that royalties aren’t quite enough, and your expertise and advice is worth a lot more than $5 per customer! So, it may be time to learn about a tool which has a way to add a simple coaching service or digital product to your book. You used to need to use a shopping cart like WooCommerce plus Woo Payments (setup time!) and connect a processor if you wanted to sell anything virtually (through WordPress). No longer! A product in this post is one that Jennifer uses herself and endorses to others – if you click on the link and go through the trial to purchase, Jennifer gets a commission. Now, you can use a main EMS platform to host each product and its payment options. Or still use a sales page in your…
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benefits of organic traffic for authors
Selling eBooks and Media

The Benefits of Organic Traffic for Authors

You may have heard of doing work to ensure better ‘organic’ traffic on Google, i.e. natural, unpaid traffic. There are certainly many benefits for book authors to capitalise on SEO for their book or author website. (Though this article is not about search engine optimisation).People will generally find your website through a combination of their remembering your author name and/or book title. An especially rare keyword might also work.Google isn’t the only source of free visitors; there is also Facebook, Instagram, YouTube and LinkedIn. However, these folk mostly won’t click through to your website to find out more. Happy as a clam on FB or Instagram, they often don’t move from that spot.Whereas, with a Google search, many will click on the top three ‘organic’ spots… unless there is the answer right on the search results page. (An informational search).As…
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fixing pricing at Australian book retailers
Self-Publishing, Selling eBooks and Media

Fixing Errant Prices at Australian Book Retailers

You might be facing similar self-publishing book pricing problems. In 2018 I had issues with proper listing and pricing at Australian book retailers, such as Booktopia.  Since then I have learnt more about the secrets of Print on Demand (with IngramSpark). Things I will be writing about in an upcoming Pitfalls of Publishing book! Feeds are not distribution. IngramSpark promising Australian micro/indie publishers that they can get their book listing out to 39,000 retailers/libraries  is misleading. As a proud author-publisher, I do NOT expect that online book retail partners like Booktopia and The Nile to not list POD books, or list them at over-inflated prices!  Actually, The Nile still stocks NONE of my books as partners of Ingram. Retail Prices As an experienced user of Print on Demand, I list my titles prices with consistency. To encourage sales, I set a…
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planning a course
Course Content, Selling eBooks and Media

Why You Shouldn’t Create a Course Before Considering This

For those who have written a business or life advice book, you may be starting to get excited about the idea of creating a course. You could capitalise on your new concepts. You could make 10x the profit of the book itself. But slow down there, the Lone Ranger is galloping off way too fast. The thing is, when offering a higher level product like a course, we need to think about getting multiple sales leads, systematically, and promoting the course. Before you do a mini freak-out, let’s delve into what that might involve if you’re committed to NOT making Meta and Google any richer. Okay?Most businesses selling goods online advertise on Facebook or Google, then use retargeting ads relevant to the content the person was looking at. (These are ads that follow the web visitor around the Internet). But what…
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what kind of format to use for thought leadership
Book Writing, Selling eBooks and Media

Which Kind of Format Will You Make – a Book, a Podcast, a Magazine, or an eBook?

If you’re looking at several choices to enhance your personal brand presence or generate leads or similar, then this article goes through the most popular ways to expand one’s thought leadership.The biggie: Do I write a paperback book?If writing is your preferred mode of communication—or you want it to be—then writing a full book could be your top choice.Tacked on my wall in 2002 was a tatty piece of paper with my goal written: “Write a book”. Sure, I had written many essays, but a book was a higher mountain to climb than that. I did not have a clue about it and only wrote a ‘booklet’, however… small steps lead to big goals.The mistakes I made earlier on, such as never writing an outline, help to inform my advice now as a book writing coach. Even doing a mind…
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How to Publish an eBook on Amazon and Make Money
Self-Publishing, Selling eBooks and Media

How to Publish an eBook on Amazon and Make Money

Firstly, I believe that publishing to KDP is not the only way to profit from ebook publishing. It is simply the most well-known and easiest. This is likely because Amazon store represents a huge slice of the market. The company controls about 50% of the book market in the UK and claims 67% of eBook Sales market share overall. This article will however focus on how to publish an ebook on Amazon and make money. Over 1.4 million self-published books are released through Kindle Direct Publishing every year (though these are not all exclusive to KDP). (WordsRated.com).The dominance of Amazon is unchallenged. About 91% of the US self-publishing market now uses Amazon print. As IngramSpark also feed to Amazon, as does Lulu, this number makes sense.   Five Ways that Kindle Publishing has ChangedIncreased Competition: The Kindle Publishing market has become…
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