Should I advertise my book? is a common question, especially with the number of book launches today. Moreover, should I use Amazon Ads? In AuthorU, a LinkedIn group, I posed this question to expert in book publicity, Sandra Beckwith. Here’s what she replied to whether a newbie should use Amazon…
Today, I want to talk about Publishing Assets, and what are they? Well, because publishing a book is such a lengthy endeavour, with a lot of time and money involved for sometimes small returns after the initial launch, people are looking at implementing other ideas that can also add value,…
It’s that time in the economic cycle where the rubber hits the road… and starts flying off everywhere. Only 1 in 3 employers state they are going to increase salaries by over 3 percent. Costs are rising. Small businesses are hard enough to run, but with the global competition of…
A book sales page — aka a landing page — focuses the action on just one thing: your book or course. This is so new visitors can read the benefits about it without getting #distracted… as we are likely to do. When creating your book/course landing page, start with these…
Since selling your already self-published book is probably the hardest thing you’ll try to do after changing your own car oil, I’ve complied some ‘low hanging fruit’ type ideas to get you started. If your book has been published through XLibris, Balboa Press, iUnivers, AuthorHouse, etcetera, then the raw cost…
One reason that new businesses fail is because they don’t have enough customers… generally because, says Paul Bassat (founder of Seek.com), “They think they are solving a problem… but that problem doesn’t really exist”. An even more common reason is… in the competitive marketplace, they “don’t offer any unique features that…
“The time has come, the Walrus said, to speak of many things.” (Lewis Carroll) Today’s unspeakable thing is what all new authors want to know: how much money will I make as a self-published author? Will it give me the freedom and riches I truly deserve? The quick answer to…
You have talents, no doubt. There’s no point in struggling away with the wrong media type when you can use your talent to attract a new, relevant audience for an upcoming book, otherwise known as Book Publicity. If your skill is a visual one especially, perhaps you have clear and…
This is an author interview with Leanne Blaney of Adventure School. What tactics did you use to attract people to your book and listing? Many people have connected on my Podcast, Ignite your Life, so many of the guests were happy to help. I also have a big network of…
Sometimes a designing service comes up that makes me think: “why did I even bother doing it the hard way?” An online ebook builder (for websites), ‘Designrr’, is making me think this. It’s a simple way of creating a lead magnet — or perhaps a larger ebook for distribution —…
