When creating your book/course landing page for reader optimisation, start with these questions: 1. What’s the purpose of my landing page? Have one clear call to action, like signing up the first video lesson, subscribing for a free chapter, or take…
When we think of an eBook these days, we might have two poor conceptions: one, a dime-a-dozen guide which is offered as a carrot to get opt ins, or two, a poorly-edited ebook cheaply made and thrown onto Amazon in…
As a harried author/editor, I appreciate that ‘5-Minute Book Marketing for Authors’ uses a simple and fast-read format. Penny explains how to get great reviews, legal ones, on Amazon. If you have no email list at all, the first part of…
An enquiry came in today about ‘how do I keep my eBook secure?’ Let’s look at the various ways to help increase its security. The answer depends on whether your ebook is hosted by a retailer, e.g. Amazon or iBooks or…
Writing a book is no mean feat. It’s easy to get carried away with paying for this and that for its success, to help your business revenue. Regardless, my motto is: “Only spend (on your book) what you can feasibly…
If you have a book to promote, then Twitter is something that can be easy to get started with. If you’re setting up Twitter just for your book marketing, then use your author photo and include your topic area in your…
Everyone, you can now publish to Amazon Kindle with just a Word document. That said, you will need to ready it and learn the pros and cons of various Kindle Direct Publishing (KDP) offerings, such as Kindle Select (exclusive eBook…
Astounding authors, today I discovered another great site for book promotion: Book Life. I found it through the American-based Independent Book Publishers Association. It’s easy to use — just load your Author Profile and upload your latest unpublished or published works,…
I noticed there are lots of books about marketing your book in various ways. Here I’ve compiled a list of both my faves and those of the LinkedIn group: ‘Book Writing, Self-publishing and Marketing for Business People’. Red Hot Internet…
I’ve been working hard to finish off “How to Control your Financial Destiny”, and so at this point — where most authors are thinking about proofreading, layout, printing — I am thinking about MARKETING. How will I get my book…
