You may have heard of doing work to ensure better ‘organic’ traffic on Google, i.e. natural, unpaid traffic. There are certainly many benefits for book authors to capitalise on SEO for their book or author website. (Though this article is not about search engine optimisation). People will generally find your website through a combination of their remembering your author name and/or book title. An especially rare keyword might also work. Google isn’t the only source of free visitors; there is also Facebook, Instagram, YouTube and LinkedIn. However, these folk mostly…