authors doing book launch

Dodge the Vanity Press and Do Your Own Publishing

Today I blocked some of the prevalent self-publisher support companies from advertising on my News pages. But before I tell you about these, here’s someone else who is passionate about author independence and saving them from the clutches of uncaring ‘author support’ companies. Michael N Marcus seems to have dedicated a good portion of his life to warning authors and informing them on how to self-publish independently. Such idiotic titles as ‘Can I really publish a decent book with Microsoft Word? Yes!’ and ‘How to Not Get Screwed by a…
Publishing Workbooks Design

Writing your First Book

Many people in a ‘knowledge’ based business (or hobby business) are overwhelmed by the thought of writing their first major book. So it’s quite common that they’ll say “I just want to write a short eBook to put on Amazon”.  Hey, I get that; my first book (a marketing manual) was about 70 A4 pages, the second one 46 pages, and it felt like I was feeling my way across a dark room. I didn’t know how to extend it — or even if I should. I reasoned that self-publishing was…
how to publish a book in australia

How to Publish a Book in Australia

Even though this is meant to be light relief, hopefully you’ll also learn a lot about how to publish a book in Australia, without losing your shirt. First step, ignore all ads that start following you around the internet. Those are likely to be vanity press/support companies who want your dollars. Next, write a list of simple actions you will take to get this book published. Here’s a fun look at the usual book publishing steps for Australians. 1. Decide on your publish path. Choose whether you want to pitch…
why use IngramSpark POD

Why use IngramSpark Print on Demand?

If you’re a self-publisher searching for a Print on Demand platform that helps your book get a wide reach, with no sales machine, then IngramSpark Print on Demand (POD) could be of interest. IngramSpark is a self-publishing option offered by Lightning Source, a large scale book printing house. They will make your titles available through Ingram Book Group, a leader in print and electronic wholesale distribution. They serve over 39,000 retailers, libraries, schools, ecommerce companies and other partners — including Amazon, Barnes and Noble, and book wholesalers. It’s easy to make…

What is a Publishing Asset?

Today, I want to talk about Publishing Assets, and what are they? Well, because publishing a book is such a lengthy endeavour, with a lot of time and money involved for sometimes small returns after the initial launch, people are looking at implementing other ideas that can also add value, either after the book is launched… or with the book, or instead of the book. So things like workbooks can help someone who’s doing an online course of yours, or they can also be given in real life courses as…
fear and money traps

What does your Financial Life hold for 2020?

We made a fun 1-minute video to interest you in my new book, Creative Ways with Money, launching: eBook – via Draft2Digital on 27 JANUARY. $4.99 only that week. Paperback – all retailers on 7 FEBRUARY. $23.99 Book Trailer Template (copy) on Biteable. What’s Hiding in Creative Ways with Money–the Book? Everyone can create their own goals unhindered by Government rules. I believe the key to financial independence is down to doing several basic things: 1. Start a budget and monitor your spending 2. Create new income streams from easy-to-look-after…
optimise book sales page

How to Optimise a Book Sales Page

A book sales page — aka a landing page — focuses the action on just one thing: your book or course. This is so new visitors can read the benefits about it without getting #distracted… as we are likely to do. When creating your book/course landing page, start with these questions: 1. What’s the purpose of my landing page? Have one clear call to action, like signing up the first video lesson, subscribing for a free chapter, or take this special fans & followers offer. 2. What am I offering…
indie book sales

The Reasons Your Indie Book Isn’t Selling and What to Do About It

Since selling your already self-published book is probably the hardest thing you’ll try to do after changing your own car oil, I’ve complied some ‘low hanging fruit’ type ideas to get you started. If your book has been published through XLibris, Balboa Press, iUnivers, AuthorHouse, etcetera, then the raw cost to you of buying in your book may also be a barrier to making any profits. I heard that a regular trade paperback would be $12 each to buy in! Thin Records Could be the Problem If you used a…
how to use book design templates

Save Time (and Money) with Book Design Templates

This post is about saving time and how to use book design templates yourself. But, if you’re a professional, you’ll probably want to hire a book designer. Why? Because great book designers match the typeface to the cover and they think about the whole book’s look and feel. They can’t use a template for that, except as a starting point for size and margins. The other reason is because they are pros at it. First of all, I can’t mind-read whether you are using MS Word, InDesign, or Pages. (If…
Book Creation Success Club

Why a Book Creation Club for Indie Authors?

To answer the question of why a self-publishing membership is needed, let’s go back to 2008, when I was navigating self-publishing my first full book to sell to the public. There was little information available to me to find out how to print cheaply, get a cover design done (DIY ugh!), and sell my well-researched book to people other than my own network. I tried a public seminar—what a failure. I handed out flyers about it, and people looked startled. I would like to have known many different realities and…
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