If you read my blog at all, you’ll see that I like to be ‘cautiously optimistic’. But several niggles with distribution to Australian book retailers for those using Print on Demand (IngramSpark) have recently come to light. It’s time we authors…
In 1450, in the town of Pearlessence, Sir Rupert was talking to his lightly-paid servant, Eric. It seemed the world of technology had moved on without Sir Rupert, which young Eric was only too happy to point out. (Bear with…
Lately, there have been a couple of client tales about the neverending saga of BP. Let’s just say BP, for legal reasons… they of the permanent Google advertising. So I want to talk about how to spot the signs before you…
Lately, a few talented writers have contacted me with their pre-press production problems. Now, most new authors want to typeset their non-fiction book in Word, but Word is designed for word processing and not so much for book design. However,…
Recently Jennifer interviewed Dr. Donatas Jonikas, Lithuanian author of Startup Evolution Curve, about his new book that scored many natural 5-star reviews on Amazon. You’ll find many ‘secrets to book success’ within. Q. I noticed you give away 100 pages of…
Advertising a new book in magazines is a choice fraught with spending anxiety. Most Australian authors self-publishing (those surveyed) do not make much income from their writing — about $12,000 p.a. from royalties on average — so advertising and its results need…
When creating your book/course landing page for reader optimisation, start with these questions: 1. What’s the purpose of my landing page? Have one clear call to action, like signing up the first video lesson, subscribing for a free chapter, or take…
You might already know there are two kinds of eBooks: Fixed Format and Reflowable. Fixed format suits grand layouts with images, whereas reflowable ebooks suits 90% of text-based books. There are also two types of interactive ebooks: ePub and PDF. Today…
Here we are all for better book profits and fewer costs; that’s what it’s all about really. So first we’ll knock off some easy wins and then move onto advanced methods. 1. Keep your Book Production Costs Low My first tip for better…
