Writing Coach jennifer lancaster
planning a course
Course Content, Selling eBooks and Media

Why You Shouldn’t Create a Course Before Considering This

For those who have written a business or life advice book, you may be starting to get excited about the idea of creating a course. You could capitalise on your new concepts. You could make 10x the profit of the book itself. But slow down there, the Lone Ranger is galloping off way too fast. The thing is, when offering a higher level product like a course, we need to think about getting multiple sales leads, systematically, and promoting the course.  Before you do a mini freak-out, let’s delve into what that might involve if you’re committed to NOT making Meta and Google any richer. Okay? Most businesses selling goods online advertise on Facebook or Google, then use retargeting ads relevant to the content the person was looking at. (These are ads that follow the web visitor around the Internet).…
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Make someday goals now
Book Writing, Course Content

Making ‘Someday’ Goals Part of Now!

Are you procrastinating on your biggest dreams, like that of writing a book, making excuses for yourself that you’re too busy… too tired… have too much ‘stuff’ to do? “There is never going to be a good enough time or a ‘some day’ where you have ‘enough time’”, says Andy Monks. Someday starts now. In any month, you may give 90 hours to your family and keeping the house, 795 hours or so to your work (clients/boss), and a few hours for school, church or community. But if you spend from just four (4) hours a week, or 17 hours a month, then within six months you could write a book and leave a coherent legacy. This beats a drawer full of notebooks with scribbles. That’s the bottom line. Another perspective is from a Brisbane coaching professional, Eduardo Gomes. He…
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Thinkific vs Memberpress comparison
Course Content

A Thinkific Vs. MemberPress Comparison

This is my shoestringer’s guide: a Thinkific vs. Memberpress comparison review. By January 2022, I realised that my book creation program as a membership was not as good as it could be. I had tried MemberPress – a WordPress paid plugin – for two years. I had set up loads of pages, 40 rules and umpteen emails, but if Memberpress did not guide the student through the materials, even with a hyperlink table of contents, it wasn’t ever going to be ideal. I was, of course, loathe to set it all up again, but after doing the Thinkific Fast Track course for free, I realised it was a simpler tool to use AND a much smoother experience for my students. Plus, I am now an affiliate of Thinkific, so if you click the link here, I would get a commission…
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recession proof book publishing
Course Content, Selling eBooks and Media

How Can I Recession Proof my Book Publishing Business?

It’s that time in the economic cycle where the rubber hits the road… and starts flying off everywhere. Only 1 in 3 employers state they are going to increase salaries by over 3 percent. Costs are rising. Small businesses are hard enough to run, but with the global competition of book publishing at an all-time high, it starts to make you worry about the future of your fledgling book publishing business. There is no need to wail. One, because business training for adults is getting cheaper (more on that soon). Plus, while others still seek to get their first book published, you can start looking at creating online courses, workshops and membership offers. While many are ‘trying’ to do this and going on side ventures and $$$ courses, you can whiz by them and actually do it, launch it, and…
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Course-minded creating a course
Course Content

The 3 Dont’s in Creating Online Courses

Online courses have grown to be very popular these days and with the increase in demand, comes a considerably large amount of supply… which is a good thing for people who are looking to sign up for a course to complement their learning style and budget. Not all online courses are created equal, and people have become more meticulous when it comes to choosing which course would offer them the knowledge and skills they need. If you are an industry expert who is planning to create a paid online course and share your knowledge and skills, here are a few things to avoid: 1. Very Long Videos If you want to keep your learners engaged, keep your videos under 10 minutes. Time is a valuable factor for your learners, who are either very busy with work or responsibilities at home,…
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course creation whiteboarding
Course Content

Developing Course Content from Industry News

How much time do you spend reading up on your industry news or doing training? Whether in the form of books, blogs, or talks, it costs you a lot of time to keep up with new techniques, better technology, reported surveys, and the like. So why not make extra income from all this learning? Capitalising on Your Knowledge with a Course When you develop a course, you draw on formal training and related information but you also put in your own learning from hands-on experience. And this mix is what is really valuable. Is it time to value what you’ve learned — and put a home study course or live webinar program together? A home study course can be in the form of video streaming hosted on a marketplace, or video streaming (private download). The most popular video course marketplace…
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