May 15, 2023

Self-Help and the Book Marketing Dilemma

Self-Help authors… How many times this year have you heard about a new marketing technique and followed it down a rabbit hole?

Creating self-help books, companion workbooks, and online courses is great — but getting people to know about them can be daunting. When doing book marketing, you hear about all the Facebook advertising and Instagram reels and Group curation methods. I followed many a fast-talking marketer down a new rabbit hole. After years of learning, I realised I know enough.

It’s good to learn a tool or two, but after we write our books, we can just take out parts of these ideas and turn them into fun content.

What is fun, creative content?

It’s content that takes barely any effort to produce. It’s in your zone of genius. And it capitalises on the research or work you’ve done.

Fun content can include blog posts, social media posts, videos, or podcasts that share interesting or entertaining information related to your book’s topic. The key is to create content that is relevant to your book’s topic, while also sharing insights and information that your readers will find valuable.

This type of content can help build your author brand and engage your audience, without requiring a large investment of time or money. By taking 1-3 hours each week to create fun and engaging content, you can expand your reach and build a loyal following of readers interested in your work.

Not only that, writing self-help and personal development (which is the wider area) allows you to teach others a few simple insights from the book/s. Try to find the area that offers a unique voice, one that says something a little different.

Neil Patel says that it’s not as complex as one thinks to grow your audience online. (Perfect grammar is not one of his strong points, he he).

One creative way to engage with your audience is by sharing quotes related to your book’s topic. These can be inspirational or thought-provoking and can help your readers to connect with your message on a deeper level. You can create these quotes using tools like Canva, or use quotes from your book and share them on your social media channels.

Another fun way to engage with your audience is by creating memes related to your book’s topic. Memes are a great way to inject humour into your messaging and can help your readers to relate to your message in a more lighthearted way. You can create your own memes using tools like Meme Generator or Imgflip, or simply find memes that you think will resonate with your audience and share them on your social media channels.

marketing tips to share

Finding little-known facts to share

Posting interesting facts related to your book’s topic is another way to engage with your audience and build your personal development brand. These can be statistics, research findings, or even trivia related to your topic, and can help to establish your credibility and expertise in your field. You can find interesting facts by doing research online, or by reading books and articles related to your topic.

In addition to creating fun and engaging content, you can also offer free resources to your audience as a way to provide value and build trust. These resources can take many forms, such as worksheets, guides, or even mini-courses. By providing value and engaging with your audience in a fun and creative way, you can create a community of readers who are interested in your work and eager to learn more.

Learn more about this type of marketing

If you’re interested in learning more about how to create fun and engaging content as an author, you can waitlist for Jennifer Lancaster’s new live program, Book Funnel Flow. This program will teach you everything you need to know to build your author brand and engage with your audience in a simple and fun way, even if you’re brand new to social media marketing.

We use the latest AI tools to speed up the creative process, but we must rely on our own starting ideas and research. Joining concepts together is what our brain is good at!

In the content section, we will cover these types of content: Authoritative (Informative), Controversy, or Trending.

What if you don’t want to go that deep? Well, Self-Help Book Marketing can be as simple as what my tips image illustrates – sharing a few rules from the book in a visually pleasing form.

Are you Writing Self-Help Now?

Further, if you write self-help, please note Jennifer is a Self-Help Book Editor. Besides writing her own books, Create Your New Life of Abundance and Creative Ways with Money, Jen has edited these books:

Some other interesting books:

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About the Author

Jennifer Lancaster writes money and marketing books that help educate and inform.

She is a freelance editor, copywriter, and book writing coach who believes in independence and personal growth.

After many years in the industry, Jen has created self-publishing training for authors and advice on book marketing - called Business Author Academy. She lives in sunny Redcliffe, Queensland.


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