Book Editor and Writing Coach

August 7, 2026

You Don’t Need an Ad Budget to Sell Books — You Need an Easy Promoting System

There are only 20 copies of More Clients, Pre-Sold left! Before they’re gone, here’s a look inside Chapter 11: Marketing Secrets and Optimisation. Specifically, the organic traffic playbook that costs nothing to run except your time. You need an easy promoting system designed specifically for books. Why Organic Traffic is Different From Paid The obvious appeal of organic traffic is that you’re not paying for every click. Beyond your website’s design and hosting, the visitors who find you through a blog post, a LinkedIn comment, or a Pinterest pin cost you nothing to acquire. But the real advantage isn’t the free traffic itself – it’s what you can do with it afterwards. Once someone lands on your hosted book page, you can do Facebook ads, but only remarketing to them. That’s a visitor who visited your site, showed interest, and…

August 7, 2026

Personal finance and scams

My Money Guide for Couples Earning $90,000 Annually

What does it mean to you as an income earner of around $90,000 to live well? (See this other guide for those making $60,000 a year). Following a series, my money tips are designed to get you thinking about your money and potential paths to freedom. Everyone’s path to freedom is different – retirement; digital nomad; vlogger; investor – and will take the shape of their own vision. Who am I to tell you what to do? I’ve spent a lot of time reading and thinking about how our money lives operate, within jobs or business. I’ve written some books on money and marketing and (unlike other authors) operated our household on a tight budget from time to time. Income Does Not Reflect Lifestyle In my philosophy of money, I encourage you to think about how you operate around income,…

August 7, 2026

Book Writing

A Lifetime of Memories: Leaving your Legacy in a Memoir

Recently I was asked to assist with editing a narrative memoir (one with dialogue). This is not exactly the direction my business was meant to go in, but I’m so glad I took on the project: ‘A Lifetime of Dreams’, by Eddie Robinson. Memories are important. Capturing them with a fine eye for the substance of life, now that’s a skill. Putting in dialogue and creating scenes with details of times long gone by is part knowing creative fiction writing and part knowing thyself. And by the age of 89, you would have experienced love, loss, triumph, despair and funny moments, just like Eddie here. Why trust an idiot like ChatGPT with editing that life story? Some people start with the simple facts about their life. Yet wouldn’t it be much more important to share all of those non-glossy moments…

July 17, 2026

Book Marketing

How I Turned My Book Into a Lead-Generation System

Like me, you may have already written a book and be wondering where those readers are…? You might also want to know how to turn visitors into buyers. This is how a method/insider story/creative how-to book is your calling card to new clients. Despite what everyone reckons, Amazon and LSI/Ingram are not that good for your service business. Incidental passersby are unlikely to go straight to buy your book anyway, so your TikTok, Reels, Blogs, or Newsletter has probably convinced them to buy it. Why then are you giving over your new readers to a corporate behemoth in exchange for $2.50-$4 in most cases? Lightning Source International is a massive, global print-on-demand (POD) and distribution company owned by the Ingram Content Group. It is the publishing industry’s leading POD provider, operating a global digital library of millions of books and…

June 9, 2026

Book Writing, Writers Mindset

Why Your Manuscript Stays Stuck in Draft Mode

You have a manuscript sitting on your computer. You open it every few weeks, read through what you’ve written, maybe add a paragraph or two, then close it again. Months pass. Sometimes years. You tell yourself it’s because you’re busy. Or that you need more research. Or that you’re waiting for the right time to finish it properly. But here’s what’s actually happening: you’re going round and round in circles because there’s no clear thread. The Expert’s Curse When I was writing Power Marketing, I had tips everywhere. Brand advice here, content marketing strategies there, offline tactics scattered throughout. So much valuable knowledge, and absolutely no structure to hold it together. I kept adding more. Every time I sat down to write, I’d think of another important point that readers needed to know. The manuscript became a jumble. This is…

August 7, 2026

Personal Branding

How to Write a Bio about Yourself – A Template

If you’re anything like me, you’ve probably found that writing a bio about yourself (as an intending author) is tougher than it looks. We can spin a story or craft a useful business model, but when it comes to summing up our own lives in a few short paragraphs, we get stuck. We may stay too humble. It’s a common struggle for authors, however, your bio is too important to gloss over. The end result should create authority with new readers and is a crucial part of your author brand. You might think it’s all about listing your achievements, but it’s really about connecting with people. A well-crafted bio tells your story, builds trust and credibility, and invites readers to explore your work. Fortunately, writing one doesn’t have to be a nightmare. This guide will walk you through each step, helping…