Whatever your brain conjures up when you see the words “Personal Brand”, it’s only considering a slim portion of possibility.
Entrepreneurs and coaches want to create an authoritative presence online but most believe they should hide behind their company brand. They think a beautiful website and engaging social media posts are going to be enough. But this is not gravitational.
Having a well-known personal brand means the media will start to chase you, instead of you chasing them. If in coaching/consulting, you can also start commanding premium rates for coaching in this focus area.
In this zero-waffle personal branding book, Jennifer Lancaster goes into: what is a personal brand, how does it differ from a company brand, why do storytelling, the four W’s of marketing, and ways to benefit from publishing your book.
Don’t be an apple to easily compare with; be a pear, i.e. incom-par-able.
Stock arrives on 31 August. Also available at Amazon.com.au
My Personal Brand: A Guide for the New Author or Soloist
125 pages. Paperback: 8.5″ x 5.5″ format.
Special offer with postage and packaging: $23.00