how clingy is your online presence
Blogging Strategy

How Clingy is Your Online Presence?

There is a term called ‘stickiness’ relating to website visitor content. If you’re an author-creator, then for your website and blog you’ll want to interest folk and make them stick around, i.e. cling. ‘Clinging’ could be the readers signing up for a juicy morsel, a free package: e.g. a rate sheet template, a six-page PDF on how to set rates, and an about you page. For ease of use, have this delivered by an email marketing system, e.g. Mailerlite, GetResponse. It is also important to note how long visitors stay on your website reading it. The longer they stay, the more interested they are in that particular content – thus telling you to write more of it. One to two minutes is considered pretty good, as some visitors have the attention span of a goldfish. Why care about Keywords? There…
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Creative Ways Money: Writing Articles
Blogging Strategy, Freelance writing

Creative Ways for Money Flow: Writing Articles

This last six months I have been researching ideas for creatively earning more income — mainly by writing articles. I’ve just listed 10 websites where a novice writer can try publishing their articles or essays and get paid. It’s in the back of ‘Creative Ideas for Making More Money’ – a freebie.Writing Types for Money FlowWriting freelance articles is just one way to earn more money if you’re an active retiree, stay at home parent, or lucky book writer. There are of course other writing-for-money ideas: copywriting of business marketing materials editing and proofreading essays (if you’ve done a course) creative writing of short stories and entering loads of competitions ghost blog writing for busy information or SAAS businesses ghost writing books  Kinds of Freelance Writing SitesFreedom with Writing site offers a huge list of publications who pay for writing.…
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Engage the world in book creation
Blogging Strategy

Are you a Beginner, Novice or Pro at Blogging?

Beginners with a purpose take time to learn all about how to blog, what platform to use, how long to make posts and start with one. Novices blog on a theme, with different topics they believe their audience might like. It’s still fun for them. Pros research the topics their audience is already asking for on Google, use keyword research tools, and have a regular posting schedule, such as weekly or fortnightly. They make nice imagery, which helps their blog look beautiful. And they might add a different style to mix things up, like a recipe card or how-to panel.What do you need to get started?You need a WordPress, Wix, Ghost or Squarespace platform. It’s best if you can own your domain name and use that. Some blog on WordPress.com until they are ready to move to a commercial platform…
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healthy city road people
Blogging Strategy

Starting a Blog from Scratch

If you want to know how to start a blog from scratch and build up so your books can become well-known, then start with a strategic plan. It will help a lot over the coming months and years. Here are some lessons I learned, along with some thought leaders’ lessons, like Ali Abdaal, who is more on the YouTube side of things. RESEARCH STAGEStart with a mindset of giving and dig into why you want to start this blog. You’ll find a selfish reason first no doubt, then ask why is that important? What will it achieve for others? Do you have a once-burnt story to share that will help them? Can you inspire through your openness?2. Research your ideal readership. Use value-priced tools like Ubersuggest (not just for SEO), AnswerthePublic.com, and ask similar people on Twitter or Instagram. People…
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Guest posting for marketing books
Blogging Strategy, Book Marketing

How Guest Posting Helps You to Market your Books

I’ve been slow to the guest posting game, but better late than never right? While researching, I found quite a few blogs which accept new guest posters.Now some cheeky monkies will try to charge you $190.  Others will not let you post a Bio and URL (unpaid writer). Still others are too busy to reply… and leave you wondering!But if you can get a blog owner who is organised, reciprocal minded, and has topics in your Niche, BINGO!  You may just have the start of a winning relationship.Benefits are: Blogs with high Domain Authority and Trust flow (and relevant to yours) will give your URL more Google Ranking karma. Conversely, blogs such as a friend’s Blogger site will give you reverse trust flow. Blogs with a high level of visitors (2,000+ per month or high follower engagement) will give you…
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why create an author blog
Blogging Strategy, Book Marketing

Why Create an Author Blog?

There are so many claims on your time as an author, including marketing, speaking, possibly organising book production, and researching future books. So why would you commit to running an author blog as well? Many writers, including those writers at Blog Chicks, share their daily joys and trials freely in their blog, as well as engage with their book readers. But for us authorpreneurs, we want to give great value and attract really specific readers to our message. The message behind your books is important; it goes beyond just one book at one time. Your people are looking for information that will answer a query and put their minds at rest, or fill them with hope to achieve their dreams. Your main aim may be to make your book a success. But in order to do that, you first need an audience. An audience can…
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