Jennifer Lancaster

August 3, 2026

You Don’t Need an Ad Budget to Sell Books — You Need an Easy Promoting System

There are only 20 copies of More Clients, Pre-Sold left! Before they’re gone, here’s a look inside Chapter 11: Marketing Secrets and Optimisation. Specifically, the organic traffic playbook that costs nothing to run except your time. You need an easy promoting system designed specifically for books. Why Organic Traffic is Different From Paid The obvious appeal of organic traffic is that you’re not paying for every click. Beyond your website’s design and hosting, the visitors who find you through a blog post, a LinkedIn comment, or a Pinterest pin cost you nothing to acquire. But the real advantage isn’t the free traffic itself – it’s what you can do with it afterwards. Once someone lands on your hosted book page, you can do Facebook ads, but only remarketing to them. That’s a visitor who visited your site, showed interest, and…

August 3, 2026

Personal finance and scams

My Money Guide for Couples Earning $90,000 Annually

What does it mean to you as an income earner of around $90,000 to live well? (See this other guide for those making $60,000 a year). Following a series, my tip are designed to get you thinking about your money and potential paths to freedom. Everyone’s path to freedom is different – retirement; digital nomad; vlogger; investor – and will take the shape of their own vision. Who am I to tell you what to do? I’ve spent a lot of time reading and thinking about how our money lives operate, within jobs or business. I’ve written some books on money and marketing and (unlike other authors) operated our household on a tight budget from time to time. Income Does Not Reflect Lifestyle In my philosophy of money, I encourage you to think about how you operate around income, saving,…

July 31, 2026

Book Writing

A Lifetime of Memories: Leaving your Legacy in a Memoir

Recently I was asked to assist with editing a narrative memoir (one with dialogue). This is not exactly the direction my business was meant to go in, but I’m so glad I took on the project: ‘A Lifetime of Dreams’, by Eddie Robinson. Memories are important. Capturing them with a fine eye for the substance of life, now that’s a skill. Putting in dialogue and creating scenes with details of times long gone by is part knowing creative fiction writing and part knowing thyself. And by the age of 89, you would have experienced love, loss, triumph, despair and funny moments, just like Eddie here. Why trust an idiot like ChatGPT with editing that life story? Some people start with the simple facts about their life. Yet wouldn’t it be much more important to share all of those non-glossy moments…

April 16, 2026

Self-Publishing

Why use IngramSpark Print on Demand?

If you’re a self-publisher, searching for a Print on Demand platform that helps your book get a wide reach (e.g. to libraries in Australia), then IngramSpark Print on Demand (POD) could be of interest. IngramSpark is a self-publishing option offered by Lightning Source International. They will make your titles available through Ingram Book Group, a leader in print and electronic wholesale distribution. They serve over 39,000 retailers, libraries, schools, e-commerce companies and other partners — including Amazon, Wheelers, and book wholesalers. I believe IngramSpark is suited to business-minded self-publishers, as an ABN is needed. It is also more viable to use InDesign to design your book – since making an exchangeable PDF (PDFX1-2001) is a real nightmare from Word and involves use of Acrobat Pro. They also provide a cover template for the cover art to sit on and also…

April 3, 2026

Book Marketing

Going Beyond the Book, with Indie Movies

Creatorwood is a platform that turns books, scripts, and any written story into movies with AI. The ‘Movie Machine’ integrates with the top AI video, image, audio, and storytelling models to help transform your writing into immersive worlds, incredible characters, and gripping films with significantly less time and cost. In this article, I summarise how this platform originated and what they are useful for. What is going beyond the book? You don’t say you’re only a book author. It means taking a story’s characters and uploading it to Character AI for fans to play with, says Ross. Or creating something further in nonfiction — taking the main message and filming episodes in narrative style. This is a notion talked about on the Creatorwood Podcast (E46) Going Beyond the Book is the Future of Storytelling. Interview also says he needed to…

June 11, 2026

Personal Branding

How to Write a Bio about Yourself – A Template

If you’re anything like me, you’ve probably found that writing a bio about yourself (as an intending author) is tougher than it looks. We can spin a story or craft a useful business model, but when it comes to summing up our own lives in a few short paragraphs, we get stuck. We may stay too humble. It’s a common struggle for authors, however, your bio is too important to gloss over. The end result should create authority with new readers and is a crucial part of your author brand. You might think it’s all about listing your achievements, but it’s really about connecting with people. A well-crafted bio tells your story, builds trust and credibility, and invites readers to explore your work. Fortunately, writing one doesn’t have to be a nightmare. This guide will walk you through each step, helping…