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why hire a non fiction writing coach

Why Hire a Non-Fiction Writing Coach?

If you’re writing a non-fiction book, like self-help, how to, spiritual, etc, you may find that you come to a point where this writing stuff is making the hair on your head fall out. Rather than see all that hair on the floor while you re-write your first two chapters, you might want the support of a non-fiction writing coach.  What writing coaches do is support your main book writing goal, help you at the start with an outlining technique (see our mini-course), and regularly point out some literary tools.…
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Jen author talk

Weaving Stories into our Author Talks

The thirty eager authors looked at me expectantly. Would today be the day they learnt how to take control of their book marketing?  The ‘19 ways to get book publicity’ may have bombarded their brain a little, but the presentation proves that one can do many things to grow our presence and sell more books. Some of those things only take a few minutes — such as claiming your book at Amazon Author Central — and some take a few hours — like creating an author speech to share around…
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building a website easily

Building a Website the Easy Way

What if I said you could build your own website pages simply by telling an application the colours and style you like? Sounds like science fiction?  Well, not anymore. GetResponse, my favourite email marketing toolkit, has just launched a website builder.  If email templates ready to go, chat bot, and step-by-step lead magnet funnels wasn’t good enough, they’ve gone and put their user simplicity ideas into a…. Website builder for all of us. Sure, I started off with the popular Content Management website, WordPress. Doesn’t everybody?  Well, four themes and…
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launching a new edition

Bravely Chipping Away for a New Edition

If writing is a blast of creativity, self-editing is like painfully clawing away the clutter. Not only that, non-fiction editing requires a good deal of fact-checking and a good memory for what’s been said before. It’s bold work to do. This week I have been revising my book, Power Marketing: An Aussie Guide to Business Growth (edition 3). And because there are so many book, statistic and website references, plus grammar checking, it needed a lot of updating. I can’t imagine what those Dummies book authors have to do… This…
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about podcasting for newbies

All About Podcasting for Newbies

It’s my pleasure to introduce DL (Dwight) of Redeemable Media, a Podcast producer, host, and expert on this topic. 1. Can you describe how you started your business in podcasting? What did you experience before properly establishing your business to what it is now? I was listening to a Podcast about podcasting in late 2017. The host was discussing the usefulness of doing Local Podcasts, as in your geographic area. He claimed that this was a wide-open area in terms of starting a podcast that would get some traction.  As…
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integrated marketing strategy

Integrated Marketing Strategy for Consultants or Micro Business Owners

Originally written for our PowerofWords.com.au blog, this article uses the overarching marketing principles of bigger companies to help smaller businesses grow and thrive. When you have an integrated marketing strategy, you can drive a marketing program with confidence. That means both planning and keeping track in order to measure and improve. What do the experts say integrated marketing is? Integrated Marketing is a strategic approach to integrating communications and interactive experiences targeting defined audiences and individuals which coordinates all aspects of marketing of a brand… — SmartInsights blog We want to use internally-directed marketing strategies based on audience research…
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how do I make a writing habit each day

How Do I Make Writing Each Day a Habit?

Of course, it’s hard to ‘get time’ to write something for your book each day. That’s why you must make writing a habit. I’m sure if you’ve read the book ‘Atomic Habits’, you’ll know just how powerful it can be to instil some good habits. Look what it did for me! Does a certain amount of time go past before some tasks become an entrenched habit? According to two experts at MetaFact, it is unlikely, and certainly not the mythical 21 days. Wendy Wood of University of Southern California says,…
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keys to writing self-help memoir

Keys to Writing Self-Help/Memoir

What are some of the keys to writing a self-help memoir book? First, what is this mongrel book genre? What is a memoir? It is a snapshot taken from your life that’s compelling and has a strong message. What is self-help? Also called personal development, the self-help genre is diverse. It’s founded on the principle of the reader taking control of their lives, solving problems by learning new principles, tips and techniques. It often uses the direct voice (you, I, we). If your book’s topic is just stories (not your…
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Kindle Select ebook publishing

Why Choose Kindle Select?

I have only one title able to enrol in Kindle Select, as with my own books I thought it best to go wide since Aussies love their iOS devices (iBooks), however, most new authors who have no platform to sell from yet are inclined to go for the narrower Kindle Select distribution option. Let’s look into why. About Kindle Select  (from Amazon KDP) When you choose to enrol your book in KDP Select, you’re committing to make the digital format of that book available exclusively through KDP. During the period…
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self-publishing mentor to guide

Self-Publishing Mentor to Guide You

IT IS SO HARD TO BECOME AN INDIE AUTHOR and BE SUCCESSFUL. (That’s why you may need a self-publishing mentor). In my enthusiasm for writing useful books, I didn’t realise the absolute sh#t you have to deal with being a self-published author of any kind. There is a lack of book distribution partners who deal with us… I mean the kind that take 70% and give you access to the Big W, Target, and franchise bookstores. There is a lack of retailer co-operation on things like retail price points (my…
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