Author interview The Decision Expedition
Book Marketing

A Journey to the Decision Expedition with Simon Hawk

Jennifer asked recent author Simon Hawk to explain how his book “The Decision Expedition” is well-placed to receive attention and get an interesting psychological viewpoint of marketing as well. Let’s talk about the theme of your book – what does it offer readers? The premise of this book is two-fold: Small business owners are experts in their own field, but also need to be experts in marketing. This is what this book is trying to help them become.When people talk about marketing, they talk about all kinds of things, like…
Learn more
Jennifer Lancaster, Finalist for award in online education

Business Author Academy named as a finalist for National Awards

Jennifer Lancaster of Business Author Academy has been named as a finalist for the AusMumpreneur Awards in the Online Education category. The AusMumpreneur Awards, presented by The Women’s Business School, celebrate Australian mums in business who are achieving outstanding success in various areas, like business excellence and digital innovation. The awards are designed to recognise the growing number of women who successfully balance motherhood and business in a way that suits their life and family. From relative obscurity, Jennifer Lancaster has gradually become an Australian leader in self-publishing. Enthusiastic about…
Learn more
healthy city road people
Blogging Strategy

Starting a Blog from Scratch

If you want to know how to start a blog from scratch and build up so your books and authorship can become well-known, then start with your strategic plan. It will help a lot over the coming months and years. Here are some lessons I learned, along with some thought leaders’ lessons, like Ali Abdaal, who is more on the YouTube side of things.
Learn more
how much does book publishing cost

How Much Does Publishing a Book Cost?

Here we’re mainly talking about costs of self-publishing a print book within Australia. Usually, an eBook-only publication can be done with only editing and minor ebook cover design costs. Read all of this article before going to Amazon or IngramSpark with your final file, so you can set yourself up for success. How much does it cost to self-publish a book on Amazon?  Amazon KDP is the leading self-publishing platform, and it is free to publish a book there.  But wait. Publishing your book to Amazon, IngramSpark or Blurb is the final step in…
Learn more
arts grants explained
Self-Publishing, Updates

Does your writing benefit Australia? Arts Grants explained

Many a time we wish for money to help push our creative work forward. But did you know if you make your plan grander, for the betterment of Australia, you can access cash arts grants! Arts Grants: what are they for? An arts project funded by the Australian Arts Council has to benefit Australia in a cultural or other diverse way. You must be a citizen or permanent resident, and you have to already be an ‘arts worker’ – i.e. book writer. (Not a never published one). For example, say,…
Learn more