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how clingy is your online presence
Blogging Strategy

How Clingy is Your Online Presence?

There is a term called ‘stickiness’ relating to website visitor content. If you’re an author-creator, then for your website and blog you’ll want to interest folk and make them stick around, i.e. cling. ‘Clinging’ could be the readers signing up for a juicy morsel, a free package: e.g. a rate sheet template, a six-page PDF on how to set rates, and an about you page. For ease of use, have this delivered by an email marketing system, e.g. Mailerlite, GetResponse. It is…
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positive mindset for writers
Book Writing

The Key to a Positive Mindset for Writers

Today’s post is a little different. I want to talk about cultivating the right mindset, as fear and inaction affects book writers. In my forthcoming book ‘20 Most-Asked Questions on Prosperity’, I give readers some positive framework examples and ideas to re-set their ways of thinking. To get back on track to my own goals, I talk about my use of a ‘letting go’ approach. Prior to this, I felt stuck. But why let go of grudges, frustration and fear? Because it…
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Book Editing, Book Writing

What is Redrafting and Why does it Matter?

So, you’ve pumped out the first draft of your nonfiction or creative nonfiction book. Sweat, tears and research done. Now what? Well, this where the real work begins. Lee Kofman calls this redrafting work ‘layering’, as different edit rounds build towards the final masterpiece. With my book coaching program, I do the fun work of looking at structure and voice, and prompting the writer to fill in things that a reader won’t know about. If they’re telling a story which ends suddenly,…
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writers who are writing coaches
Book Writing

Everybody wants Inspiration to Write, Nobody wants Perspiration

There seems to be many myths surrounding writing a book (or a paper, for that matter). Most of these centre on the idea of ‘the muse’ and waiting for inspiration to strike. We mess about all day, thinking we’re adding to our work by reading a bunch of articles, going on Quora, and then immediately forgetting what was found. I don’t want you to be that person. The one thing you might want to stop to read is a book I found years…
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Gorilla Tactics Book Review
Book reviews

Gorilla Tactics by Greg Cummings – Review

Written in the style of narrative nonfiction, Gorilla Tactics (How to Save a Species) starts off with the author’s experience of trying to save Mountain Gorillas (not physically but through awareness). Instead of this plight, he and the Diane Fossey Gorilla Fund team are caught up in a horrifying war in Rwanda. (Early galley review.) After all, only a few hundred mountain gorillas remain in these high mountains of Uganda, Rwanda and Congo. I would like to know more about the town…
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Author interview The Decision Expedition
Book Marketing

A Journey to the Decision Expedition with Simon Hawk

Jennifer asked recent author Simon Hawk to explain how his book “The Decision Expedition” is well-placed to receive attention and get an interesting psychological viewpoint of marketing as well.Let’s talk about the theme of your book – what does it offer readers?The premise of this book is two-fold:Small business owners are experts in their own field, but also need to be experts in marketing. This is what this book is trying to help them become.When people talk about marketing, they talk about…
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