I was reading ‘Inside Small Business’ on Sunday 🤓 and it said, “One in three small business owners who outsourced marketing ended up in a dispute with their provider.”
Even more worrying, “Only three in ten small business owners are sticking with a digital marketer for more than a year.”
(70% change, in other words)
This is disastrous for business momentum and ROI. If you’re a micro business or launching author, it can spell catastrophe.
The study was conducted by the University of the Sunshine Coast and supported by the Australian Family & Small Business Ombudsman.
The article made comment that one of the reasons is due to a lack of fit between business needs and the agency’s skillset. Some might be great at digital ads but not have a storyteller and brand expert on board, so the ads don’t land well.
Ethics are at advertising agencies are in question a lot; they also might try to over-sell a poor offering, as this capitalist truth-teller shows:
Get a Content Marketer with a Journalism Approach
If you’ve been through digital agencies due to lack of promises fulfilled, have you thought about getting a multi-skilled marketing professional who wants your success? The way I look at it, UWS journalism training taught me to bring the key points up front, to be clear with messaging, and to mind the laws. No point throwing all that good stuff out, so I kept it throughout my copywriting years.
How about a marketer with these skills and outcomes:
🧲 Copywriting for sales pages that hit the persona’s pain points
🎯 Email Marketing automations that divide people into interests and welcome them to the personal or business brand
🌠 Meaningful articles
🥰 Creative social media posts or templates (with the aid of Canva)
🤩 New slogans that connect the dots
Press articles – I am now using online software where we use their technology to write an interview and then story, ready to transfer to a news distribution service.
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If you feel that the above are just as important as ‘web design’ or ‘running ads’, then please get in touch for a free strategy call.
The types of clients that would suit my approach best are:
- Consultants – e.g., IT, business strategy, employer branding, CRM, etc. (I ran marketing for a CRM Consultant before).
- New accountants or builders – a business who needs to make cohesive all their marketing and messages, and set up their email marketing. Creative slogans included!
- Solo thought leaders – coaches setting out to build an empire.
I have samples from copy written for accountants, home builders, plus copy for real estate development brochures. Plus, I can also write witty, if the brand wants to stand out that way.
Sample: click on the Fall Back in Love ❤️ with Email Marketing – white paper.
