You might have heard of Occum’s Razor as a principle for logic and problem-solving. Wikipedia says it is “… among competing hypotheses, the hypothesis with the fewest assumptions should be selected”. It is often the simplest answer, as long as it’s also the most logical, that is the best.
We can apply it to all sorts of things when sorting the wheat from the chaff. In fact, I like to apply the principle to website copy or book description writing.
You are inside your world, writing your book or your blog articles. In so doing, you may assume a lot of people have the foundations of your knowledge. They probably do not, so don’t confuse readers with long-winded descriptions to furl their mind.
Writing Good Book Cover Copy – What’s in it for Me?
Finding the simplest way to say something also means looking at it from the buyer’s perspective — not yours. This kind of writing will engage them in the subject at hand. We want simple, but we do not want boring.
Hubspot shows many examples of smart marketers who relate to their clients/prospective clients by answering their questions within the business’s website copy. They also check people’s desired questions in searches with the tool, Google Search Console (ex-Webmaster Tools). This is also good for researching the things readers are seeking to find out in a book. Also try Google Trends for comparisons, and have a crack at keyword research and you’ll see popular terms on Amazon.com’s search box.
Here are some back cover examples that I had a hand in.
You may not be able to see it, but I am following author coach Judy Cullins’ advice on including nine hot selling points. Except I include about six, and ensure I mention WHO I am writing the book for, e.g. solo service providers, Mum and Dad investors, or small business owners.
When writing the copy, sure you can include a little about your background to help set your authority on the subject. Life experience is also available as well, so don’t discount your own challenges you have risen to and results you have achieved.
Some action words can liven up a book cover description or web page. Lately I have used these words to encourage readership:
~ Discover how yoga can greatly assist…
~ Deepen your understanding of…
~ Build awareness and gain confidence…
These action words are also benefits for the student.