Occasionally I like to re-write a book blurb because it’s leaving so much unsaid. When writing a non-fiction book blurb especially, we need to focus on the specific group of end readers and what problems they want solved. How does the material match those problems? How can their dreams be helped on track by these pearls of wisdom? Let’s see how it works in this example (re-write is below the original).
ORIGINAL: “How to be a Six-Star Business” (2021)
Share the stories, inspiration, and genius of 22 entrepreneurs from around the world who provide insights and action steps to go BEYOND the every day in your business.
Discover the 3 pillars and 9 principles that will make your business 6 Star as you continually strive to do and be better connect your heart to your purpose and join the 6 Star Business Movement to collectively create the biggest and kindest impact possible on the world, and personally leave a lasting legacy.
DRAFT BLURB RE-WRITE (by Jennifer Lancaster, copyright 2025)
There’s a growing sector of entrepreneurs who want their businesses to go beyond profit… they want Purpose. They want to leave a lasting impact on the world and share their kindness. Is that you too?
Learn from the stories and insights of 22 successful entrepreneurs. Be inspired by their sometimes difficult journeys to give more every day, even as you grow your team and serve more customers.
What does it mean to be 6 stars in business? These business creators give the best service, while their activities benefit the world’s needs. Needs like hunger, water, giving love, communication, and environmental issues.
Guided by the Three Pillars of …. and Nine Principles to ….., you’ll soon look at everything in your business with new eyes. You are not simply a reader; once engaged in this concept, you join the global 6-Star Business movement … and leave a legacy of hope and generosity.
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Another Blurb Writing example is in my other article and more about blurbs are in the Book Creation Self-Publish Course. It’s Australian.
My first sentence is the hook, and it’s simply stating what this tribe desires.
Explanations are key. If you say “6 star”, it’s intriguing, so why wouldn’t you explain what is “six star in business?” Also, you’ll notice in two places I’m including the reader and engaging them in the vision.
If the three pillars happen to be wordy, then that would be one sentence. The Nine principles would be another sentence (summing up the principles). The biggest problem I’ve seen when authors write their own blurb is they try to jam everything in one place. My first drafts are like that, then I carefully extract the points into sentences and add some imagination words. I write for a 12-year-old reading level.
If you’d like me to re-write a book blurb for you so you can gain more interest in your book, please contact me today. (Price is from $140).
