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Make someday goals now
Book Writing, Course Content

Making ‘Someday’ Goals Part of Now!

Are you procrastinating on your biggest dreams, like that of writing a book, making excuses for yourself that you’re too busy… too tired… have too much ‘stuff’ to do? “There is never going to be a good enough time or a ‘some day’ where you have ‘enough time’”, says Andy Monks. Someday starts now. In any month, you may give 90 hours to your family and keeping the house, 795 hours or so to your work (clients/boss), and a few hours for school, church or community. But if you spend…
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Author interview The Decision Expedition
Book Marketing

A Journey to the Decision Expedition with Simon Hawk

Jennifer asked recent author Simon Hawk to explain how his book “The Decision Expedition” is well-placed to receive attention and get an interesting psychological viewpoint of marketing as well. Let’s talk about the theme of your book – what does it offer readers? The premise of this book is two-fold: Small business owners are experts in their own field, but also need to be experts in marketing. This is what this book is trying to help them become.When people talk about marketing, they talk about all kinds of things, like…
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Writing a book in Australia
Book Writing

Writing a Book in Australia, in a Crisis

Like many who rely on the wonderful authors of this world, I need optimistic books right now! So this post will talk about what you can write a book about during this Coronavirus crisis, that also won’t date too much. If you like writing non-fiction, the topics I am brainstorming here for 2020 are: Career transitions. What a great time to write about skilling up for a new career or home-based business, and as a bonus, discussing the technologies many of us need in modern business life. I wrote How…
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writing coach partner
Book Editing, Book Writing

A Writing Coach is Your Accountability Partner

Just having a partner to share your goals with increases the likelihood that you will achieve them. It gets better… when you hire a good writing coach, getting to your goal is even more probable. Marie Forleo says having a partner takes your chances to up around 85%. While the writing and research work is up to you, it’s been said by a known authority that if a writer makes their writing goals public, they will be more likely to achieve those goals. A lot of us spend our spare…
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Book Blueprint book review
Book reviews

Book Blueprint review

Writer/editor Jacqueline Pretty has, like me, migrated from a copywriter into an editor and book publishing coach. There is no better background for a book editor to have ;-). So in this “Book Blueprint”, I expected nothing less than sheer genius. Was I fulfilled? The key to finding your message is explained both in the introduction and in Part 1: The Right Idea.  In case we think that writing and forming a book (for business) is just a matter of writing up our topic of the moment, the Grammar (Factory) girl…
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ROI book publishing
Self-Publishing, Selling eBooks and Media

Returns on your Book Publishing Enterprise

Writing a book is no mean feat. It’s easy to get carried away with paying for this and that for its success, to help your business revenue.  Regardless, my motto is: “Only spend (on your book) what you can feasibly get back (as a return on marketing).” A higher cash-flow business might put all the costs of a book under marketing — which isn’t a bad idea for direct incentives or in-book bonus offers. What are the Potential Earnings? As a micro publisher, the incomings could include: royalties — see IngramSpark…
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