Writing a book in Australia

Writing a Book in Australia, in a Crisis

Like many who rely on the wonderful authors of this world, I need optimistic books right now! So this post will talk about what you can write a book about during this Coronavirus crisis, that also won’t date too much. If you like writing non-fiction, the topics I am brainstorming here for 2020 are: Career transitions. What a great time to write about skilling up for a new career or home-based business, and as a bonus, discussing the technologies many…

writing coach partner

A Writing Coach is Your Accountability Partner

Just having a partner to share your goals with increases the likelihood that you will achieve them. It gets better… when you hire a good writing coach, getting to your goal is even more probable. Marie Forleo says having a partner takes your chances to up around 85%. While the writing and research work is up to you, it’s been said by a known authority that if a writer makes their writing goals public, they will be more likely to…

Book Blueprint book review

Book Blueprint review

Writer/editor Jacqueline Pretty has, like me, migrated from a copywriter into an editor and book publishing coach. There is no better background for a book editor to have ;-). So in this “Book Blueprint”, I expected nothing less than sheer genius. Was I fulfilled? The key to finding your message is explained both in the introduction and in Part 1: The Right Idea.  In case we think that writing and forming a book (for business) is just a matter of writing…

ROI book publishing

Returns on your Book Publishing Enterprise

Writing a book is no mean feat. It’s easy to get carried away with paying for this and that for its success, to help your business revenue.  Regardless, my motto is: “Only spend (on your book) what you can feasibly get back (as a return on marketing).” A higher cash-flow business might put all the costs of a book under marketing — which isn’t a bad idea for direct incentives or in-book bonus offers. What are the Potential Earnings? As…

lead generation system for coaches

Creating a Guide for New Clients/Prospects

For those growing their business through content, we mainly think of how writing a book can help us reach readers outside of our network. But what about helping clients and those considering our services? Creating a guide for prospective clients is great for that. Say you sell and customise a software suite that is useful for so many aspects of business — but the competitor marketplace is waffling on about complex features and functions. You can write or compile a guide that...
Book Reader profile

Who is your Book’s Reader? Create a Reader Profile

It’s sometimes the obvious things that you miss when you’re caught up in excitedly writing your book. Along with defining the theme, having a specific reader profile in mind can really help in the formation of your book, and later, its marketing. Sure, you can write at a higher level because you know all about your subject… but should you? Because writing a bestselling non-fiction book is about connecting with your reader, not showing off your experience. If you are…

Making someday goals part of Now!

Are you procrastinating on your biggest dreams, like that of writing a book, making excuses for yourself that you’re too busy… too tired… have too much ‘stuff’ to do? As Andy Monks of Hero’s Adventure points out “There is never going to be a good enough time or a ‘some day’ where you have ‘enough time’”.  Someday starts now. In any month you may give 90 hours to your family and keeping the house, 795 hours or so to your…