Jennifer Lancaster

August 14, 2020

Networking to Improve Your Book Attraction!

Once published, it takes a strong story to stand out at a book fair or author meet. But what about in general business groups? Here, a published author can appear special and maybe capitalise on the pain point that her book talks about, but in a business context. Some books relate to the business mindset and other stories relate to the personal life challenges. Either way, a business person is a human being first! Most can relate to your story if you include it in conversation. For instance, my book Creative Ways with Money has parts that apply to personal life (saving and investing wisely, productivity, income) and business life (skills and passion to start a new business). If your past (as related in the book) is a bit too deep for light conversation, then start your story with the…

November 29, 2021

Book Marketing, Personal Branding

Best Marketing Tips for the Unbranded Author

So, you’ve got yourself a visibility problem. Rather than throw a huge list of author marketing tips at you without a well-crafted strategy, I’d like you to do few planning steps. I call it the Who, Where, What and Why. Then I’ve got some simple marketing advice below it. WHO Every marketing plan starts with the group (or segments—fancy marketing jargon) of people you want to reach. There are all different things to consider, e.g.: Demographics – M/F, age, income, stage of life Psychographics – what they have in common interest wise, e.g. fantasy readers, grannies who read to their daughter, etc Benefit sought – perhaps a mix of people that all seek the same specific outcome I believe it’s good to consider each in turn. Don’t be like the telemarketers, e.g. “I can get you first page on Google!”…

January 24, 2020

Self-Publishing

What does your Financial Life hold for 2020?

We made a fun 1-minute video to interest you in my new book, Creative Ways with Money, launching: eBook – via Draft2Digital on 27 JANUARY. $4.99 only that week. Paperback – all retailers on 7 FEBRUARY. $23.99 Book Trailer Template (copy) on Biteable. What’s Hiding in Creative Ways with Money–the Book? Everyone can create their own goals unhindered by Government rules. I believe the key to financial independence is down to doing several basic things: 1. Start a budget and monitor your spending 2. Create new income streams from easy-to-look-after investments and/or online educational products 3. Be careful with where you invest your money, whom you invest it with, and invest relative to risk 4. Reinvest dividends or profits and don’t spend it on fripperies. 5. Only borrow for good debt (investments, business, education), rather than bad debt (personal consumer…

January 4, 2020

Self-Publishing, Selling eBooks and Media

How to Optimise a Book Sales Page

A book sales page — aka a landing page — focuses the action on just one thing: your book or course. This is so new visitors can read the benefits about it without getting #distracted… as we are likely to do. When creating your book/course landing page, start with these questions: 1. What’s the purpose of my landing page? Have one clear call to action, like signing up the first video lesson, subscribing for a free chapter, or take this special fans & followers offer. 2. What am I offering my readers? — Not more information, but an ability to earn more, do more, be more productive. 3. How will my prospects benefit from what I’m offering them? — A strong “what’s in it for me”. 4. Have I incorporated the strongest selling points in the headline? 5. Is there one clear…

August 21, 2020

Personal finance and scams

Does Planning your Financial Goals Make Better Outcomes?

Yes, those people who create their own financial blueprints – including budgets, big goals for the future, and spending plans/prioritising – are better off financially than those who do not. For proof, you can read the stories of a New Zealand blue-printer here and an American blue-printer (Mr Money Mustache) here. I guess we like the words financial blueprint because it reminds us that we can be the architect of our own financial life. And we can! Why Write Goals? It pays to write goals down because it lets you re-visit them. Sharing your goals with loved ones or a coach also makes them more likely to happen. This is due to the power of our need to be consistent with what we said (the principle of consistency). Brian Tracy often said in his books that millionaires take a long…

January 4, 2020

Personal finance and scams

How will Creative Ways help my Money Flow?

Over the past year, I’ve been busy knitting together creativity with money (conceptually, not literally), and looking at what would increase our money flow. It’s more about what stops it and what blocks your creative thinking, than anything else. When we think of money and finance, we often get all crazy. Fear of not having enough, fear of investment losses, fear of missing out, and confusion over the array of investing choices seems to block our minds from truly thinking outside the money box. I’m concerned that many are blissfully unaware of the way they are running their financial life. Some of them are crossing their fingers that Bitcoin will run; some are neglecting their own Super or Shares, but flying to the US to see an income-generation guru; and some don’t realise that they can do something better with their home…