A Writing Coach Saves You the Struggle, Empowers You to Learn, and Transforms your Manuscript

Jennifer Lancaster shares her perspective


Are you a writer with a manuscript in progress... or perhaps just starting out, with a burning desire to write?

You are passionate about this. You've probably seen others writing books and assumed it was easy. You may even have thought the problem was with you.

Not true. Even the most informed writers can struggle with the editing stages. And beginner writers, well, they have the hardest task of all. They don't have the knowledge of structure and are not yet equipped with writing techniques and 'writer's block' busters.  So they think they must struggle valiantly on alone.

Instead, this is where a professional editor and writing coach like Jennifer can streamline your manuscript.

With non-fiction expertise, Jennifer can provide invaluable insight into your outline (or help create one), your chapter content and your writing style. She will identify inconsistencies, repeating patterns, and areas that may require further development, ensuring your manuscript is coherent and engaging.

Benefits of Using a Book Editor

Not only can a professional editor help shape your work, but she can also prepare you for the publishing process, whether a proposal to a traditional publisher (for thought leaders) or self-publishing with print on demand. 

The next level up, a writing coach can provide ongoing support and guidance throughout your writing journey. Editors can only spend so much time on comments and don't give support along the way, which is why writing coaches have come into being. 

By partnering with a professional editor and writing coach like Jennifer, it will transform your manuscript and elevate your writing to a higher standard. Editing is different than proofreading. It's not just about correcting grammar or finding lost words. It's about making sure every word serves a purpose, really getting to the heart of what you want to say and what your readers want to read.  This is why writers invest in the expertise to take their writing from good to great. 

Benefits of a Writing Coach

Set Goals, with Accountability

She'll help you set goals for publishing and maintain motivation, ensuring you stay on track and produce your best work, in a shorter time.

Overcome Creative Blocks

With tools (e.g., mind-mapping or pro tips) the writer coach will help you overcome writer's block and procrastination.  

Non-Judgement

Writing coaches who are editors simply love words and want the best for your writing. Jennifer strives to take a non-judgemental stance and focus on improvement. 

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What's the Difference between Editing and Writing Coaching?

Many authors may wonder whether they need an editor or a writing coach. While both roles are essential to the perfection of a manuscript, you may prefer one over the other.

Editing focuses on refining the language, structure, and clarity of your writing. Copy editors work to correct grammar, spelling, and punctuation, ensuring the text flows smoothly and reads clearly. See Editing Services and typical costs

Beyond just technical fixes, structural editors may also look at the coherence of your ideas and how well your message comes across. The goal is to polish your work and make it publication-ready, without necessarily diving into how you can improve your writing process. ---> More about Differences in Editing is here. 

Alternatively, writing coaching goes beyond the text at hand. A writing coach helps you develop your writing skills over time, offering guidance on how to approach your projects, find your voice, and stay motivated. The coach is more of a partner in your writing journey, providing feedback, helping with idea development, and keeping you accountable. The focus is on your long-term growth as a writer, rather than just perfecting one piece of writing.

I'm a writer too. That's why I care. 

Jennifer Lancaster has been writing money, mindset and business books since 2006. 

Anyway, why go with people who have never written non-fiction or who have never supported anyone else to write a book?

writers who are writing coaches

What Does Writing Coaching Cost?

Writing coaching for a non-fiction book is an investment in your long-term development as an author and the cost typically varies based on the level of support you need.

In Australia, you can expect writing coaching packages to start from around AU$350 per month for a 12-month commitment. This type of monthly package includes regular coaching sessions via Meet, feedback on your writing and approach, and personalised guidance to help you stay on track. Here, it includes an online course on self-publishing and copy editing. 

Others, such as Ultimate 48-Hr Author, charge a package fee of AU$14,995 but include formatting and uploading the book in all the basic retail distribution places. Another Australian writing coach charges $7,000, and yet another book coach/editor charges around $5,500. 

The pricing reflects the ongoing nature of the relationship, where the coach provides consistent support and mentorship, helping you to refine your skills and reach your writing goals over time. Some prices reflect the entrepreneur's wish to grow their business. Editing is more than just looking at your grammar--a good book coach/editor will look at how the language connects with a target reader.

Why Take a Long-Term Book Development Package?

Shorter-term individual feedback sessions are available, although it's a little like setting up with a great haircut. You need to go back!  Similarly, with writing a book you might lose your way -- with perspective or with confidence in your voice. For those serious about advancing their writing, committing to a longer-term package can offer more value, both in terms of cost and developmental progress. 

In summary, if you're looking to enhance your overall writing abilities and need support along the way, a writing coach might be the right fit.

If your manuscript is complete and you want to ensure it's error-free and compelling, an editor can help bring your vision to life.

Business Author Academy Services

  • Structural Editing + Copy Editing
  • Author & Book Coaching 
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Which Publishing Firms Not to Use

Run, Don’t Walk from These

If you buy a hybrid publishing package from a company who advertises here but is not based here, you may not get a quality Australian editor. 

Example: Xlibris - author says run, run, run!

Example: Austin Macauley - does not say upfront they are a vanity publisher

Example: Balboa Press - person would give even less than 1 star.