Make someday goals now
Book Writing, Course Content

Making ‘Someday’ Goals Part of Now!

Are you procrastinating on your biggest dreams, like that of writing a book, making excuses for yourself that you’re too busy… too tired… have too much ‘stuff’ to do?“There is never going to be a good enough time or a ‘some day’ where you have ‘enough time’”, says Andy Monks. Someday starts now.In any month, you may give 90 hours to your family and keeping the house, 795 hours or so to your work (clients/boss), and a few hours for school, church or community. But if you spend from just four (4) hours a week, or 17 hours a month, then within six months you could write a book and leave a coherent legacy. This beats a drawer full of notebooks with scribbles. That’s the bottom line.Another perspective is from a Brisbane coaching professional, Eduardo Gomes. He believes:“Many go through…
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Author interview The Decision Expedition
Book Marketing

A Journey to the Decision Expedition with Simon Hawk

Jennifer asked recent author Simon Hawk to explain how his book “The Decision Expedition” is well-placed to receive attention and get an interesting psychological viewpoint of marketing as well.Let’s talk about the theme of your book – what does it offer readers?The premise of this book is two-fold:Small business owners are experts in their own field, but also need to be experts in marketing. This is what this book is trying to help them become.When people talk about marketing, they talk about all kinds of things, like Google ads, Facebook ads, email sequencing and segmenting audiences. These are all important, but in my opinion, if you want to be a good marketer you need to start at the source – the brain. There is one thing that is consistent with every customer you will ever have – that they have a…
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Writing a book in Australia
Book Writing

Writing a Book in Australia, in a Crisis

Like many who rely on the wonderful authors of this world, I need optimistic books right now! So this post will talk about what you can write a book about during this Coronavirus crisis, that also won’t date too much. If you like writing non-fiction, the topics I am brainstorming here for 2020 are: Career transitions. What a great time to write about skilling up for a new career or home-based business, and as a bonus, discussing the technologies many of us need in modern business life. I wrote How to Start a Freelance Business. It is simple information, but just what someone starting up needs to consider, which they may not have done. Next wave of Lifestyle Books: fresh ideas. We’ve had all the turmeric latte/cacao cookbook ideas we can handle and a plethora of health or yoga books;…
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writing coach partner
Book Editing, Book Writing

A Writing Coach is Your Accountability Partner

Just having a partner to share your goals with increases the likelihood that you will achieve them. It gets better… when you hire a good writing coach, getting to your goal is even more probable. Marie Forleo says having a partner takes your chances to up around 85%.While the writing and research work is up to you, it’s been said by a known authority that if a writer makes their writing goals public, they will be more likely to achieve those goals.A lot of us spend our spare time without thought to our big goals. In fact, we could do plenty of writing if we just get off our darn phones! That is, get off scrolling through news feeds–and allow a modicum of time to research real news stories and the odd inspiring article.There’s also a lot to be said…
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Book Blueprint book review
Book reviews

Book Blueprint review

Writer/editor Jacqueline Pretty has, like me, migrated from a copywriter into an editor and book publishing coach. There is no better background for a book editor to have ;-). So in this “Book Blueprint”, I expected nothing less than sheer genius. Was I fulfilled? The key to finding your message is explained both in the introduction and in Part 1: The Right Idea.  In case we think that writing and forming a book (for business) is just a matter of writing up our topic of the moment, the Grammar (Factory) girl sets us to rights:  will we still be game to promote this book’s core idea in three years’ time? She then goes into the fun stuff: “What would you love to write about (that relates to what you do)?”…. along with the practical: the target audience. “Who are you writing…
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ROI book publishing
Self-Publishing, Selling eBooks and Media

Returns on your Book Publishing Enterprise

Writing a book is no mean feat. It’s easy to get carried away with paying for this and that for its success, to help your business revenue.  Regardless, my motto is: “Only spend (on your book) what you can feasibly get back (as a return on marketing).” A higher cash-flow business might put all the costs of a book under marketing — which isn’t a bad idea for direct incentives or in-book bonus offers. What are the Potential Earnings? As a micro publisher, the incomings could include: royalties — see IngramSpark compensation calculator higher lead to client conversions from prospects reading the book/s new leads and JV opportunities greater access to media spots and blogger reviews Since you have to keep your end goals in mind, you may decide to forgo the small royalties from traditional ebook sales to place a higher value on the…
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