I noticed there are lots of books about marketing your book in various ways. Here I’ve compiled a list of my faves, recently updated. There is the book-first approach, and then there is an author-brand first approach, which I endorse for those building a career out of book publishing.
Smart Marketing for Indie Authors by Mike Kowis. A favourite, that takes intending authors through all the tactics and ranks them on Mike’s scale.
My Personal Brand and Set Up as a Micro Publisher. The brand book is about foundations, with a chapter on publishing and speaks of monetising as well, while the second one teaches you more about book marketing and getting that return on investment. Book Promotion sites are covered here, which enables Amazon reviews.
5-Minute Book Marketing for Authors – Penny Sansevieri. If you want to know quick ways to run online campaigns, then Penny the Publicist shows you how. (Don’t buy on Google Play as its more recent edition is elsewhere). 2012.
Write. Publish. Repeat. by Sean Platt and Johnny B. Truant (Kindle $5.99 – 339 pages). Dec 2013. http://www.goodreads.com/book/show/19173266-write-publish-repeat
The Frugal Book Promoter – by Carolyn Howard-Johnson. 2004.
Smashwords Book Marketing Guide. FREE. Now that Smashwords and Draft2Digital have combined, you have all those D2D and Books2Read tools at an eBook publisher’s disposal. You can also transfer your titles over to D2D. Get at Kobo bookstore
How to Market a Book – by Joanna Penn. $5.99 at Kobo – view details onsite. Now quite aged, but I’m sure Ms Penn will have something new out! As she has launched and sold both fiction and non-fiction titles, she has a unique perspective. Joanna Penn lives in London, UK.
What kind of Marketing Toolset is Recommended for Beginners?
If you want a sales funnel with capability for courses, email automation, and landing pages, then try out Systeme.io – I’m now an affiliate partner – but you start for free! You don’t have to level up to a paid plan until you’re really moving along with subscribers, automations and more. Kit.com is also good for starting creators without automations and advertising.
How hard is it to use? Just drag-and-drop in the editor. Use tags automatically to assign a particular ‘interest’ to a customer who signs up to a particular edition, newsletter or group. Find the newsletter template. No, it’s fairly easy to spot the area you need.
In my book ‘Set up as a Micro Publisher‘ and my coming book ‘More Clients, Pre-Sold’ – you’ll find more ideas about setting up book marketing as a funnel and reader newsletter.
