Towards the start of the new year, my thoughts turn to how authors can motivate themselves to write and finish a book. It pains me to think of all those amazing books going unpublished or hidden and not promoted, just because of a mental block or lack of confidence.

When I’m trying to finish my own books and in need of motivation, I think about other people’s problems. I believe the power of writing is not in the medium – as readers enjoy books, ebooks or courses – it’s in the targeted solution to very real problems today.

Young people growing up now need to see and hear your message, if that message is of a life-guiding nature, because very few have yet to recognise the most important priorities in life, e.g.:

  • Health
  • Family and friends
  • The doing of meaningful work

Rather than:

  • Looks (makeup, hair, body beauty)
  • Technology’s latest craze
  • Fame and fast cars

Already there are painful injuries from increased texting and neck issues with smartphone usage, along with vision and attention problems. Distraction is one of the most overlooked problems of today, with the resulting effects of accidents or the more long-term effects of inability to reach goals or be a good student.  

“We mustn’t let our dreams die in the daylight because we lose focus while responding to the world’s lame interests or false emergencies.”

– Brendon Burchard, The Motivation Manifesto.

Another focus of new books is nutrition and mindful eating.  A client of mine is writing about eating with joy and overcoming the yo-yo dieting effect – important for overall health. Similarly, a doctor client of mine put together a simple healthy living and car maintenance tips book, and proceeded to give it away as an ebook. This act reflected his passion to give people a fair chance at being healthy and well-rounded.

book distribution
Dreamstime.com

Better Book Distribution

What about motivating yourself to promote or sell your book?  Too easy. I mean, you can’t just launch a self-pubbed book into the mass book marketplace (Amazon, Kobo, et al) and compete on price. That is pushing uphill. Motivate yourself by having certainty of distribution.

The power of a niche book is in finding the right partnerships and avenues to get the book message to the exact right people.

-Jennifer

A history book writer could co-ordinate with history groups and do free talks on that era. Using some vintage props, the talk would take the audience back to that time in their imagination. He could even plan to offer a talk on a historic cruise for the passengers.


Motivation for Writing Toward a Better Business

The ideal for business-minded authors is to offer something of value as a bonus to the book or lead into a VIP program. That way, writing a book tends to contribute to their overall client or student attraction. A mildly successful book might earn its production costs out (similar to how traditional authors earn out their advance) – but an attached online program or real-life tour guiding – will earn a potential far greater, and pay back all the sweat and tears expended in writing the book.


Other Ideas to Create Book Interest

Another way to interest people in your book is to launch a giant competition. If the value of the prize is worth $30+ and legitimate-looking, then people will sign up and enter your email list as part of it. You could set up to send them a free chapter as well.

The prize could be a colour consultation, a motivational planner and book, a hotel voucher, or something fun and tied into the theme of your book. Of course, the winner will be given your book too and you’ll take a photo of the winner with the prizes (or they could take it, if away) for social media posts and advertising.


As a fellow writer and also a writing coach, I want to hear from you. So please add your comment about what makes you stuck or why you’re going to pursue your writing goals for 2019. Check out our new Book Writing Success membership offer over at Business Author Academy.

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