Clear-thinking author Clea Saal, espouses, “we believe, because we want it to be true”… This applies whether talking about self-publishing or anything else. Any writer working hard to write and promote their book has high expectations… and the self-publishing author assistance companies play on that hope in their marketing. Some authors truly believe that they will get an offer at Hay House by publishing through Balboa Press, for example. After all, BP say they are a division of Hay House all through their website. No mention of probabilities. (Find out more in Penny’s ‘authors: are you being scammed’ article at Huff Post). Self-publishing in Australia is no different to America and rest of the world. Thousands of hopeful authors (fiction or non-fiction), few traditional publishers accepting unsolicited submissions, and a fight for bookshelf space and online eyeballs. A perfect storm…