
How to Apply a Unique Selling Strategy to Books
One reason that new businesses fail is because they don’t have enough customers… generally because, says Paul Bassat (founder of Seek.com), “They think they are solving a problem… but that problem doesn’t really exist”. An even more common reason is… in the competitive marketplace, they “don’t offer any unique features that others don’t have”. It’s the same with books that help an author’s profile: the book must have a unique angle. Why apply a unique selling point to writing books? When writing a new book, I think about a strong selling point that my book can offer Australians. For example, the book market is small for Australians looking to grow their money knowhow or micro business. But I don’t worry over that, as there is an advantage in not competing with international finance/business gurus. Instead, I focus on compiling the kind of…
Read more


