Selling eBooks and Media Archives | Page 3 of 7 | Jennifer Lancaster

January 7, 2025

I Missed this Important Book Launch Document… Have you too?

Book launches can involve a myriad of promotional tactics. When I launched Creative Ways with Money in February 2020 (best timing ever), I had a long list of things to make: author book shot masses of social media images bookmark Creative Ways for Making Money bonus giveaway book web page, sales blurb, etc articles for blogging But, oops, I forgot the most important thing: a ‘one sheet’/publicity sheet. I did make a general media kit and rewrote my bio, so will forgive myself, but still… Why a One Sheet? For your book launch, a publicity sheet all about the book and wholesale information is crucial and is considered sales collateral. As this might go to the bookstore trade, it needs to contain: how many pages and if colour the blurb—why is it needed—and specifically what kind of reader it will appeal…

December 28, 2023

Selling eBooks and Media

Earn Money in Two Ways with eBooks

You can earn money through being an affiliate at the digital eBook aggregator stores and also from selling ebooks. You’ll find the best deals don’t always go through Amazon and I’m told Australians purchase 30% of their eBooks via Apple iBooks or other smaller online stores! Two large eBook aggregators are Draft2Digital and Smashwords. There is also Lulu. _____ Example of Draft2Digital Page Creative Ways with Money eBook https://books2read.com/u/3JVrzB It Pays to Partner! I found that Draft2Digital is a little easier to get a Word file or an ePub through their wizard than Smashwords, so in 2017 I started switching my eBooks to that platform to release to B&N Nook, Kobo, Apple Books, Scribd, OverDrive, and optionally to Amazon, etc. You can also change things about your book sales page you don’t like (see below). Authors, please sign up to…

November 29, 2021

Publicity, Selling eBooks and Media

Should I Advertise My Book?

Should I advertise my book? is a common question, especially with the number of book launches today. Moreover, should I use Amazon Ads? In AuthorU, a LinkedIn group, I posed this question to expert in book publicity, Sandra Beckwith. Here’s what she replied to whether a newbie should use Amazon Ads: “Nobody — regardless of whether it’s their 1st or 10th book — should be buying ads until they have a lot of positive reader reviews. If it’s the former (authors doing it themselves), authors can manage their own advertising, but should learn how it works first. There are a lot of courses available that will help with that. Just as authors shouldn’t self-publish until they spend time learning how to do that, they shouldn’t spend on ads until they truly know what they’re doing. And…the books that will do…

March 12, 2020

Self-Publishing, Selling eBooks and Media

What is a Publishing Asset?

Today, I want to talk about Publishing Assets, and what are they? Well, because publishing a book is such a lengthy endeavour, with a lot of time and money involved for sometimes small returns after the initial launch, people are looking at implementing other ideas that can also add value, either after the book is launched… or with the book, or instead of the book. So things like workbooks can help someone who’s doing an online course of yours, or they can also be given in real life courses as a workbook that’s printed out. And you can get great design templates these days for your workbooks, so you don’t need to reinvent the wheel. Why Offer a Weekly Planner There’s also weekly planners. Good if you’ve got clients who need some help with their scheduling. I was talking to a…

February 19, 2020

Course Content, Selling eBooks and Media

How Can I Recession Proof my Book Publishing Business?

It’s that time in the economic cycle where the rubber hits the road… and starts flying off everywhere. Only 1 in 3 employers state they are going to increase salaries by over 3 percent. Costs are rising. Small businesses are hard enough to run, but with the global competition of book publishing at an all-time high, it starts to make you worry about the future of your fledgling book publishing business. There is no need to wail. One, because business training for adults is getting cheaper (more on that soon). Plus, while others still seek to get their first book published, you can start looking at creating online courses, workshops and membership offers. While many are ‘trying’ to do this and going on side ventures and $$$ courses, you can whiz by them and actually do it, launch it, and…

January 4, 2020

Self-Publishing, Selling eBooks and Media

How to Optimise a Book Sales Page

A book sales page — aka a landing page — focuses the action on just one thing: your book or course. This is so new visitors can read the benefits about it without getting #distracted… as we are likely to do. When creating your book/course landing page, start with these questions: 1. What’s the purpose of my landing page? Have one clear call to action, like signing up the first video lesson, subscribing for a free chapter, or take this special fans & followers offer. 2. What am I offering my readers? — Not more information, but an ability to earn more, do more, be more productive. 3. How will my prospects benefit from what I’m offering them? — A strong “what’s in it for me”. 4. Have I incorporated the strongest selling points in the headline? 5. Is there one clear…