Show Me Why You Shine in Your Elevator Pitch
Folks, I’ve been to a lot of networking groups in the past six years. As an observer of words, I find it interesting what people say in their 60-second elevator pitch. A lady at a group today said something like “Men and women are talking about anti-ageing and I help you discover how to prevent anti-ageing”. Never mind the baloney, because she said the opposite of what she meant. You want to prevent ageing / wrinkles. People who go to the network marketing events tend to pick up certain lines and re-use them, and soon enough, you’ve heard them before. Even worse, they are very generic. GENERIC is the kiss of death in relating to people. Do you know what people like and relate to? Is it a pitch they’ve heard before…. or is it the Authentic you? Can you…
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