Book Editor and Writing Coach

March 18, 2024

Why Use IngramSpark Now in 2023?

As of 1st May 2023, IngramSpark does not charge the US$49 upload fee. Nor will they charge the $25 revision fee in the first 60 days, which was levied if you had a revision after distribution time. Not every title will be approved for distribution. Things like book summaries, or pricing the book at a lot more than necessary, are not allowed. You can read all the IngramSpark catalogue integrity guidelines to be sure yours is fine. The Downsides of using IngramSpark In Australia, Ingramspark do not offer a sales platform to advertise on. One-book purchases are high in postage. (It’s $8.50 + $2 handling). Also consider, do I want to mess about with Adobe Distiller or InDesign ($29.99 per month) or pay for a book designer for my paperback? The important IngramSpark Guidelines for Titles are on their blog.…

May 17, 2024

Book Writing, Course Content

Making ‘Someday’ Goals Part of Now!

Are you procrastinating on your biggest dreams, like that of writing a book, making excuses for yourself that you’re too busy… too tired… have too much ‘stuff’ to do? “There is never going to be a good enough time or a ‘some day’ where you have ‘enough time’”, says Andy Monks. Someday starts now. In any month, you may give 90 hours to your family and keeping the house, 795 hours or so to your work (clients/boss), and a few hours for school, church or community. But if you spend from just four (4) hours a week, or 17 hours a month, then within six months you could write a book and leave a coherent legacy. This beats a drawer full of notebooks with scribbles. That’s the bottom line. Another perspective is from a Brisbane coaching professional, Eduardo Gomes. He…

May 17, 2024

Book Marketing

Increasing your Author Revenue: The Basics

Are you an author struggling to get in enough royalties? Tired of working long hours for little pay? If so, read on. Here we will explore the various ways you can increase your author revenue and make a sustainable living from your passion for writing. From leveraging social media channels to building a loyal fan base with email marketing, Business Author Academy aims to provide you with the courses and strategies to boost your income as an author. I mean, someone has got to focus on this, since the book publishing industry is full of sharks. So, let’s dive in! Diversifying your author income streams Business owner or not, you would do well to explore different opportunities to increase your author income. This includes finding ways to monetise your brand, such as speaking engagements or merchandise sales. It also means…

May 17, 2024

Book Marketing

Make Stunning Visual Designs to Promote Books and Courses

If you’re writing all the time, you probably won’t like this next fact too much. Visual communication/design has become so important, that without integrating the visual aspects and social media, your book publication will likely be fighting a losing battle. The ‘default’ of the average phone scroller is to ignore the boring, the mediocre, and move on. So are you ready to think about your own brand and boost it visually…? YEAH! Something to ponder As an author, you are a brand – so what does this brand represent? How will you represent your message in a visually appealing way? Some people still spend hours and hours making a brochure – meanwhile, the world has moved on. You can make a simple flyer with a pre-made template, add your colours and fonts and download the PDF, all ready to share…

May 17, 2024

Freelance writing, Publicity

Influential Author: A Contributing Articles Guide

In this series, I hope to give you some ideas for contributing articles to magazines and other places like major blogs, newswires or news platforms. When time is short, you must only work on what matters. So, select the magazines and sites that already have a following, one who may be interested in your work. As well, think of your friends in business who may have blogs or Instagram followings, and on top of this, add podcast guesting or local magazine columns. One way to manage this is to have a master spreadsheet. I use Google Sheets for sorting out list of partners for marketing, places to post, and lists of niche bloggers. I know it takes a long time to find these lists of niche blogs and magazine editors, so another idea is joining in with another author or…

Using LinkedIn as an Author with Sue Ellson

May 14, 2025

Publicity

Using LinkedIn as an Author

This article is a guideline and challenge for authors who believe their LinkedIn presence could be better. Let’s call it the “7-Day Challenge to Expand and Capitalise on our LinkedIn Presence”. Preparations for your Profile Sprucing You won’t need a LinkedIn Premium account, but you will need an account. Don’t forget your email and password (cursed passwords that always change when you’re not looking). Squint now at your current photo. Are you not smiling? Do you have a tropical shirt on? Has it got a weird background? Is your honey’s arm cut off? It may be time to pick a new one and send your best photo, preferably smiling, to a photo editor. Here I recommend Mr Wikus, as he can do any type of design work and will spruce up your pic in a jiffy. https://www.fiverr.com/wikus1208 These days you…