Book Editor and Writing Coach

photo of assorted letter board quote hanged on wall

February 22, 2023

Don’t Get Sued After Writing a Book

It’s book writing season – well, the impending Christmas holidays seems to jiggle us along – and it’s time to put our creative hats on. Inevitably, some amateur writers will attempt to help their book creation along with some ‘extra pieces’ from others, thus unknowingly break the law. So here we cover the basics of “how to not get sued while writing a book”. (Disclaimer: I am not a lawyer and all of this is not admissible in court!). Last week I won a book called “Cover Your Arse Online” by Jeanette Jifkins, a very practical online lawyer. There are a lot of areas where one can walk the tightrope and possibly get sued, but here I will focus on those pertaining to writing a book. (DO NOT COPY IMAGES either). Firstly, just because something is publicly viewable – or…

May 14, 2025

Book Marketing, Publicity

Media Kit Template – Free

Have you ever thought of creating an Author or Speaker Media Kit? It’s a boon for many reasons. Media Kit Templates are not exactly created for authors or bloggers, so I created my own two designs. Media Kits can be used for: Podcast guest appearances/question prompts Giving credibility by mentioning your audience numbers or articles A PDF version of your book data and photos Public Speaker pitches Approaching news media editors & journo’s for an expert article or interview, etc. A good media kit for authors or specialists must adjust to suit them. Every specialist likely has something different they want to include, including perhaps a listener special offer. It’s important to think about what the podcasters or magazine editors you are approaching will want to know. See Free Book Marketing Resources guide for more goodies. Hints for…

February 22, 2023

Book Marketing, Selling eBooks and Media

Find your Book’s Ideal Audience

Many of us want to write a good quality book for the right audience… but what kind of audience is right for us? The truth is, if we can narrow down our audience and understand the depth of the pain problems and desires, then we can write a book that resonates deeply with them. I like to give some support on these areas and so have a brief video in the Book Creation Success course on competitive research. Independently, you can go along to Amazon and with ‘Amazon Suggest’ you can see what types of keywords people are typing in to find your area. You need to have a competitive overview of your marketplace and the key bestsellers in your niche. Then you can do some further research on BuzzSumo (free account, 10 searches) or SparkToro (free account) to get…

Smart Marketing for Indie Authors Review

February 22, 2023

Book Marketing, Book reviews

Smart Marketing for Indie Authors: My Review

Mike Kowis is mostly like us: an Indie Author who put heart, soul and $5,000 into his first book, one of a few. That number was just the marketing part, by the way. The reason I liked ‘Smart Marketing for Indie Authors‘ is because he goes through each marketing tactic with pros and cons, a rating from his experience, insider tips and supreme attention to detail. His honesty level is admirable in the chapter “What not to do”, all of which are going to save you time and cash, as it is throughout the book. “No amount of marketing will help if your book is filled with grammar and spelling errors… or your cover is unprofessional”.– Mike Kowis Book Marketing Tactics Cherry-Picked Book Marketing Tactics by Mike Some of the main areas I liked are covered below, but there are…

February 22, 2023

Personal finance and scams

My Money Guide for those Earning $60,000 Annually

The money guide for those on $60,000 a year, give or take $15,000 This kicks off my idea for a series of articles designed to get you thinking about your money and your path to freedom, based on your annual income. Now, freedom to you might mean retirement in 10 years’ time. Or freedom might mean being able to do a business from home part-time but have ample income. Or it might mean something else. Even at AU $60,000 a year, you and your partner can make an impact on your future wealth. Thanks to Mike’s book, ‘Clockwork’ Who am I to tell you this? Certainly, I’m no financial guru. But I’ve spent a lot of time researching, studying and thinking about how our money lives operate. So, I consider myself a ‘philosopher of money’; an author who helps you…

May 14, 2025

Book Marketing

Why Do Content Marketing?

When you consider the overall picture: the opportunities, challenges, some barriers to success in your market, then you can begin to see how regular content marketing will help your publishing brand get a foothold in the market. Firstly, understand what main facets make some marketing pieces rock. CopyBlogger said that good, share-worthy content is: · Useful (it solves an audience problem) · Interesting (it’s framed in a way that catches attention) · Audience-friendly (it has an interesting headline and it’s formatted to be readable) · Sticky (it invites the reader to settle in, learn more, and maybe take the relationship further). Why do we need to do Content Marketing? Every business starts off with a burning reason for running a content marketing campaign. Often, they get disheartened with the poor results (often caused by half-baked implementation). Just like a good…