Attracting New Buyers, Despite the Odds
Some have endured the odds of the pandemic and floods, and continue to do so. Thought Leadership is about being resilient. It is about attracting new buyers, so you can write and sell thought leadership books and courses. Experienced specialists often go into their own business (often with a ‘teaching’ focus) and believe that they must pretend to be BIGGER than just one person. Or that their family business must appear very professional, ‘always on’. Because of this belief, smart business owners run themselves close to empty, giving their all because they think success is about high standards of delivery. With Thought Leadership as a focus, that hustle is not necessary. The leader steps out to talk about their beliefs and knowledge, rather than hiding behind a corporate insignia. You may be thinking, ‘this doesn’t apply to me’… I’m not……
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