Selling eBooks and Media Archives | Page 6 of 6 | Jennifer Lancaster

December 13, 2016

Self-Publishing, Selling eBooks and Media

Returns on your Book Publishing Enterprise

Writing a book is no mean feat. It’s easy to get carried away with paying for this and that for its success, to help your business revenue. Regardless, my motto is: “Only spend (on your book) what you can feasibly get back (as a return on marketing).” A higher cash-flow business might put all the costs of a book under marketing — which isn’t a bad idea for direct incentives or in-book bonus offers. What are the Potential Earnings? As a micro publisher, the incomings could include: royalties — see IngramSpark compensation calculator higher lead to client conversions from prospects reading the book/s new leads and JV opportunities greater access to media spots and blogger reviews Since you have to keep your end goals in mind, you may decide to forgo the small royalties from traditional ebook sales to place a higher value on the…

April 4, 2017

Book Marketing, Selling eBooks and Media

Book Marketing with Twitter

If you have a book to promote, then Twitter is something that can be easy to get started with. If you’re setting up Twitter just for your book marketing, then use your author photo and include your topic area in your summary. Twitter is a platform that is useful for short, clear messages, with a hash tag… with or without an image. You don’t have to pay, but you can also choose to pay to promote a particular “Launch” tweet. Tip #1 – Ensure you have a Keyword in Each Tweet So you love your book title, but does it describe your subject area? If your book is in say Marketing, make sure you put this in a hashtag, e.g. #marketing #books. Tip #2 – Direct to the Book Page Link If you use Freado’s Bookbuzzr it has a built-in automated tweet…

August 1, 2016

Self-Publishing, Selling eBooks and Media

Book Life Listing

Astounding authors, today I discovered another great site for book promotion: Book Life. I found it through the American-based Independent Book Publishers Association. It’s easy to use — just load your Author Profile and upload your latest unpublished or published works, including formats, news, reviews and a buy page link. See my financial book example. You can wait and have your book reviewed by BookLife (see the blue button on the left-hand side once logged in). That is free, but the Publishers Weekly supplement listing costs US$ 149 (quite a number of listings – is anyone taking notice?). Starting out, you’re probably better off first trying Ingram Advance catalog listing (US$60) or BookSeller+Publisher in Australia. Get yourself a solid publishing name first — like Power of Words! (But not that one, I took it already). Book Marketing Tip for the day:…

October 15, 2014

Book Marketing, Selling eBooks and Media

How to get People to Adore your Book in Advance

I’ve been working hard to finish off “How to Control your Financial Destiny”, and so at this point — where most authors are thinking about proofreading, layout, printing — I am thinking about MARKETING. How will I get my book noticed? How will I get people talking about the topic? The answer lies in letting people know about the HOOK of your book. Actually, you can even start them thinking in a whole new way about your topic. And this coverage, if done right and timed right, will lead to your book selling — with hardly more than a simple clear graphic image, interesting description, and a bookstore ‘buy now’ button. The genuis at Author Media (makers of MyBookTable) has a pertinent post on Viral Marketing – called A Viral Recipe for your Blog post. Do you get it now…

March 7, 2017

Selling eBooks and Media

Landing Pages are Good for eBook Marketing

You might have this preconception that building Lead Generation landing pages are just for selling events, courses, online systems, etc. But any B2B owner or marketer can utilise an easy landing page builder to giveaway an ebook or video course so as to interest a target market. This could be in the form of a Long form page (i.e. it allows for more points, headings and images than a standard lead capture page). As the page contains more copy, leads can thus be attracted via SEO (search engines) rather than pay per click or pay per lead advertising. It can also be shorter but be directed there from your Facebook marketing or LinkedIn profile. Video and White Paper on Long Form Landing Pages. Simple eBook Sales Pages You can also use Landing Pages for simple eBook marketing. I love landing pages because it keeps…

November 20, 2020

Selling eBooks and Media

Creating a profitable information publishing business

Do you dream of information publishing, but you’ve been going it alone with niche research, website building, and online marketing? We all need a helping hand in this area. I certainly do! Before handing over $1,000, $2,000, or even $5,000 to digital people (SEO, design, dev, copy), it pays to get a minor education in these areas. I got my initial digital marketing education through the training tools at Site Build It (SBI!) Three years later, I am adding to that education with Inbound Marketing training at Hubspot Academy. To gain a partly-passive income from information, you need to MASTER Keyword Research. As a copywriter, I used Market Samurai (2009-2013), a software tool for research of all kinds. But even I was surprised at the depth of knowledge that was missing to interpret data, like keyword competitiveness and numbers. So I looked…