Once published, it takes a strong story to stand out at a book fair or author meet. But what about in general business groups?  Here, a published author can appear special and maybe capitalise on the pain point that her book talks about, but in a business context.Some books relate to the business mindset and other stories relate to the personal life challenges. Either way, a business person is a human being first! Most can relate to your story if you include it in conversation.For…