Book Marketing Archives | Page 6 of 11 | Jennifer Lancaster

November 29, 2021

Should I Advertise My Book?

Should I advertise my book? is a common question, especially with the number of book launches today. Moreover, should I use Amazon Ads? In AuthorU, a LinkedIn group, I posed this question to expert in book publicity, Sandra Beckwith. Here’s what she replied to whether a newbie should use Amazon Ads: “Nobody — regardless of whether it’s their 1st or 10th book — should be buying ads until they have a lot of positive reader reviews. If it’s the former (authors doing it themselves), authors can manage their own advertising, but should learn how it works first. There are a lot of courses available that will help with that. Just as authors shouldn’t self-publish until they spend time learning how to do that, they shouldn’t spend on ads until they truly know what they’re doing. And…the books that will do…

August 14, 2020

Book Marketing, Publicity

Networking to Improve Your Book Attraction!

Once published, it takes a strong story to stand out at a book fair or author meet. But what about in general business groups? Here, a published author can appear special and maybe capitalise on the pain point that her book talks about, but in a business context. Some books relate to the business mindset and other stories relate to the personal life challenges. Either way, a business person is a human being first! Most can relate to your story if you include it in conversation. For instance, my book Creative Ways with Money has parts that apply to personal life (saving and investing wisely, productivity, income) and business life (skills and passion to start a new business). If your past (as related in the book) is a bit too deep for light conversation, then start your story with the…

November 29, 2021

Book Marketing, Personal Branding

Best Marketing Tips for the Unbranded Author

So, you’ve got yourself a visibility problem. Rather than throw a huge list of author marketing tips at you without a well-crafted strategy, I’d like you to do few planning steps. I call it the Who, Where, What and Why. Then I’ve got some simple marketing advice below it. WHO Every marketing plan starts with the group (or segments—fancy marketing jargon) of people you want to reach. There are all different things to consider, e.g.: Demographics – M/F, age, income, stage of life Psychographics – what they have in common interest wise, e.g. fantasy readers, grannies who read to their daughter, etc Benefit sought – perhaps a mix of people that all seek the same specific outcome I believe it’s good to consider each in turn. Don’t be like the telemarketers, e.g. “I can get you first page on Google!”…

November 7, 2024

Book Marketing

Why Hire a Content Writer / Contractor

What benefits come from using a website content writer? Some of the benefits of hiring a content writer for your blog or pages include: Increased visibility for your website in more searches – increased Search Engine rankings Building a reputable brand with its eye on the community, not just on own interests Knowing where your visitors come from, and if they stay to look around Good marketing results come from prolonged, consistent action: we never give up Professional writing can enhance your online reputation What does a paid content writer do for a business? She makes a Content Plan, researches searched-for keywords, and writes posts at regular intervals to meet website objectives Optional: Interviews the users of your product/service or clients to get a natural feeling article Develops an in-depth understanding of the subject matter — no matter how technical…

August 2, 2022

Book Marketing

Niche Marketing Tips for Authors

Niche Marketing is important for authors because you’ll need to get your message out – and not only to sell books. You likely want to make a difference; entertain, educate, or inspire others. The only way to do that properly is to reach a niche market and promote your book, so read these marketing tips. A lot of marketers say it’s easy, but it’s easier still to procrastinate. So first, you’ll need to put yourself on a ‘social media diet’. More on that soon. Let’s get into the Niche Marketing Tips! To niche, you need to set a theme and research a target reader, or avatar. To know this group really well, find out: What words do they use? We can use similar language in promotionsWhat books do they usually read… eBooks or print or audio?Age, occupation, location?What pain points…

May 8, 2023

Book Marketing, Publicity

Media Kit Examples for Authors

Find the more up-to-date author media kit templates on this newer post. Why not create a media kit for when you approach Podcasters? An author media kit can give you something professional-looking to back up your media pitch with. It could also be used for approaching editors for guest posts. So I thought, oh surely there will be a media kit example or template on Adobe’s store. Yes, there are quite a few lovely ones, but they are all for blogger-influencers! Not a single one for authors… So, the press kit template found wasn’t terrible relevant, with its sponsored posts part and social stats part, but I pressed on. My three-page effort is probably not the most suitable for you either, as every specialist will have something different they want to include. The main thing is to think about what…