Digital Marketers can be Catastrophic for Business
I was reading ‘Inside Small Business’ on Sunday 🤓 and it said, “One in three small business owners who outsourced marketing ended up in a dispute with their provider.” Even more worrying, “Only three in ten small business owners are sticking with a digital marketer for more than a year.” (70% change, in other words) This is disastrous for business momentum and ROI. If you’re a micro business or launching author, it can spell catastrophe. The study was conducted by the University of the Sunshine Coast and supported by the Australian Family & Small Business Ombudsman. The article made comment that one of the reasons is due to a lack of fit between business needs and the agency’s skillset. Some might be great at digital ads but not have a storyteller and brand expert on board, so the ads don’t…
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