Brilliance in Writing and the Actor-Observer Bias
Do you ever think to yourself: my writing is just so-so, it’s not like ….(famous writer you admire)…. they’re brilliant? Welcome to the critical path of being a novice. Novice…
Blog
Your Clever Writing is Costing You Readers
Why Clever Writing Fails When I’m editing someone’s work and a sentence tries too hard, I spot it immediately. It’s about 10 words too long. Or it contains words like…
Digital Marketers can be Catastrophic for Business
I was reading ‘Inside Small Business’ on Sunday 🤓 and it said, “One in three small business owners who outsourced marketing ended up in a dispute with their provider.” Even…
Where to Start with Marketing & Media Planning for How-To or Self-Growth Books
We all start with marketing somewhere, and I was a floundering beginner for many years. My first attempt: digital printing to self-publish a book in 1996. Called The Total Image…
Why Your Newsletter Stays in Your Mind
You know you’ve got to expand into newsletters if you’re writing a topical book or self-help guide. So why does your online newsletter sit unwritten?I believe it’s not about writing ability or…
Best Writers Retreats 2026 to Inspire You to Write!
If you get inspired by being around writing teachers and other writers, and you have some savings for self-development, then a writers’ retreat could be great for you. I believe…
Deep Dive into Micro-Publisher Marketing Strategies: A Focus on Niche Platforms
This post will utilise my knowledge of marketing to guide you to create a sustainable content marketing plan tailored for author-publishers. Are you experiencing the core challenges of running an…
How Online Training Leaders are Moving from Marketing Hustle to Automated Growth
1. How Training Leaders have Gone Digital Niche training businesses are no longer headquartered and overhead-heavy. Zoom, Kajabi, Kartra, Thinkific and many other tools have allowed the rise of…
How to Write a Bio about Yourself – A Template
If you’re anything like me, you’ve probably found that writing a bio about yourself (as an intending author) is tougher than it looks. We can spin a story or craft…
It’s All About You: A Weekly Marketing Club
Weekly Marketing Club is my new initiative that is free… for now! These live Facebook videos aim to reach those authors new to marketing where they are and take them,…