arts grants explained
Self-Publishing, Updates

Does your writing benefit Australia? Arts Grants explained

Many a time we wish for money to help push our creative work forward. But did you know if you make your plan grander, for the betterment of Australia, you can access cash arts grants! Arts Grants: what are they for? An arts project funded by the Australian Arts Council has to benefit Australia in a cultural or other diverse way. You must be a citizen or permanent resident, and you have to already be an ‘arts worker’ – i.e. book writer. (Not a never published one). For example, say, a book writing project on Australian history of white man’s invasion will be beneficial to culture. This would be a high priority arts project and could potentially be granted. These types of activities can be funded: professional skills development, including mentoring and residencies (book writing mentoring included)the creation of new…
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Understanding editors terminology

Understanding the Editor’s Terminology

Do you ever get the feeling people aren’t quite getting you? Recently I thought while editing my videos that people may not understand me and my editors’ terminology. So here I’m going to explain the editorial terms I often say, some Jenacisms… and touch on what platform and branding is about. When I speak about typesetting, I don’t mean physically setting the type, but it is a word to mean ‘formatting and layout of a book’, and these have rules. Designing the book means use of creativity and choosing two typefaces that complement each other and create a mood for the book. When I speak about InDesign, I don’t mean designing in something, I mean the page layout program from Adobe. I am a fan, even though it is a very intense program. Artwork is not the design, it is…
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Kindle Publishing Income review

Another Kindle Publishing Income course: Bogus Claims 2025

Dear readers, I partook in a webinar for Kindle Publishing Income, where an English lady called Sophie Howard told people about some fluffy white clouds on Amazon. All so they would be excited enough to part with a lot of money (USD 2,495 for the course and coaching sessions program). My aim here is not to offer a course review, but merely to point out that ludicrous claims are still being made by advertisers about selling books via Amazon KDP. The eBook publishing industry is quite mature and does not represent a “wild, wild West” situation. Claim #1: You can Make BIG income from Kindle, mostly Passively EVERY month. I was amused at her ‘hidden’ images while proving the revenue spend of her own eBook titles. Going to Amazon myself, I checked out the numbers via Kindlepreneur’s rough “sales rank…
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ways to use email marketing for publishers

Ways to use Email Marketing – for Publishers

With a focus on those publishing multiple ebooks or books, here are my top tips for using email marketing to engage readers. I’ve heard from several authors that they don’t enjoy receiving emails so don’t send many, only one every few months. But the sending of regular information is critical to building up a happy list of readers, so don’t be shy… just mix it up! 1. Always use an Email Marketing System that’s Easy Email marketing can easily get out of control with a manual system, like Outlook. To comply with anti-spam laws, unsubscribing must be easy. It is also useful to see open rates, click-through rates, and determine which content is the best performing. With most businesses choosing Mailchimp, a valid choice, my email marketing system is GetResponse – as it is just the most user-friendly and powerful…
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why hire a non fiction writing coach
Book Writing

Why Hire a Non-Fiction Writing Coach?

If you’re writing a non-fiction book, like self-help, how to, spiritual, etc, you may find that you come to a point where this writing stuff is making the hair on your head fall out. Rather than see all that hair on the floor while you re-write your first two chapters, you might want the support of a non-fiction writing coach.  What writing coaches do is support your main book writing goal, help you at the start with an outlining technique (see our mini-course), and regularly point out some literary tools. This helps the book to flow better.  A one-to-one writing coach like Jennifer can help keep the amateur writer on track to a self-imposed deadline. One way is by using a simple table to type out a six-month plan. Jennifer Lancaster normally coaches writers via fortnightly Zoom calls and spends…
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A book blog writer at talk

Weaving Stories into our Author Talks

The thirty eager authors looked at me expectantly. Would today be the day they learnt how to take control of their book marketing?  The ‘19 ways to get book publicity’ may have bombarded their brain a little, but the presentation proves that one can do many things to grow our presence and sell more books. Some of those things only take a few minutes — such as claiming your book at Amazon Author Central — and some take a few hours — like creating an author speech to share around and create interest.  The thing is, whatever book you write is almost bound in a silo. Nobody will have enough curiosity to order your book unless they either know you’re the expert on a topic they want to learn… or the blurb sounds like just the type of book they’d…
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