why hire a non fiction writing coach
Book Writing

Why Hire a Non-Fiction Writing Coach?

If you’re writing a non-fiction book, like self-help, how to, spiritual, etc, you may find that you come to a point where this writing stuff is making the hair on your head fall out. Rather than see all that hair on the floor while you re-write your first two chapters, you might want the support of a non-fiction writing coach.  What writing coaches do is support your main book writing goal, help you at the start with an outlining technique (see our mini-course), and regularly point out some literary tools. This helps the book to flow better.  A one-to-one writing coach like Jennifer can help keep the amateur writer on track to a self-imposed deadline. One way is by using a simple table to type out a six-month plan. Jennifer Lancaster normally coaches writers via fortnightly Zoom calls and spends…
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A book blog writer at talk

Weaving Stories into our Author Talks

The thirty eager authors looked at me expectantly. Would today be the day they learnt how to take control of their book marketing?  The ‘19 ways to get book publicity’ may have bombarded their brain a little, but the presentation proves that one can do many things to grow our presence and sell more books. Some of those things only take a few minutes — such as claiming your book at Amazon Author Central — and some take a few hours — like creating an author speech to share around and create interest.  The thing is, whatever book you write is almost bound in a silo. Nobody will have enough curiosity to order your book unless they either know you’re the expert on a topic they want to learn… or the blurb sounds like just the type of book they’d…
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building a website easily
Book Marketing

Building a Website the Easy Way

What if I said you could build your own website pages simply by telling an application the colours and style you like? Sounds like science fiction?  Well, not anymore. GetResponse, my favourite email marketing toolkit, has just launched a website builder.  If email templates ready to go, chat bot, and step-by-step lead magnet funnels wasn’t good enough, they’ve gone and put their user simplicity ideas into a…. Website builder for all of us. Sure, I started off with the popular Content Management website, WordPress. Doesn’t everybody?  Well, four themes and 10 years later, I wish I hadn’t. I mean, I have 30 plugins to keep track of, just to keep it all running. I pay for Jetpack, Smush Pro, the theme and on occasion, my web developer’s hourly fees. Compared to setting up a WordPress website in a Website Hosting…
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launching a new edition
Book Marketing, Updates

Bravely Chipping Away for a New Edition

If writing is a blast of creativity, self-editing is like painfully clawing away the clutter. Not only that, non-fiction editing requires a good deal of fact-checking and a good memory for what’s been said before. It’s bold work to do. This week I have been revising my book, Power Marketing: An Aussie Guide to Business Growth (edition 3). And because there are so many book, statistic and website references, plus grammar checking, it needed a lot of updating. I can’t imagine what those Dummies book authors have to do… This self-editing work takes an eye for what others will think. I admitted I didn’t have that eye anymore, so I handed by draft to Terri Tonkin, a local beta reader and author. She gave me helpful feedback on some elements that were unknown to her, such as an ESP (email…
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about podcasting for newbies
Book Writing

All About Podcasting for Newbies

It’s my pleasure to introduce DL (Dwight) of Redeemable Media, a Podcast producer, host, and expert on this topic. 1. Can you describe how you started your business in podcasting? What did you experience before properly establishing your business to what it is now? I was listening to a Podcast about podcasting in late 2017. The host was discussing the usefulness of doing Local Podcasts, as in your geographic area. He claimed that this was a wide-open area in terms of starting a podcast that would get some traction.  As the podcast was rolling, I logged onto GoDaddy and registered the ‘mahoningvalleypodcast.com’ domain. Ironically, I got tired of producing the Local Podcast and burned out on it after quite a few episodes. I let the Domain go. If you search it today, you will find someone acquired it and is…
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integrated marketing strategy
Home-Based Business

Integrated Marketing Strategy for Consultants or Micro Business Owners

Originally written for our PowerofWords.com.au blog, this article uses the overarching marketing principles of bigger companies to help smaller businesses grow and thrive. When you have an integrated marketing strategy, you can drive a marketing program with confidence. That means both planning and keeping track in order to measure and improve. What do the experts say integrated marketing is? Integrated Marketing is a strategic approach to integrating communications and interactive experiences targeting defined audiences and individuals which coordinates all aspects of marketing of a brand… — SmartInsights blog We want to use internally-directed marketing strategies based on audience research and knowledge, rather than be: Driven by others’ marketing based on ‘hot trends’–and these may not work for your audience or offering Confusing strategy with tactics, e.g. posting on Facebook (which is a tactic) Unsure whether content marketing and social media sharing is really working.   Starting with Value for…
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