Other Books
building a website easily
Book Marketing

Building a Website the Easy Way

What if I said you could build your own website pages simply by telling an application the colours and style you like? Sounds like science fiction? Well, not anymore. GetResponse, my favourite email marketing toolkit, has just launched a website builder.  If email templates ready to go, chat bot, and step-by-step lead magnet funnels wasn’t good enough, they’ve gone and put their user simplicity ideas into a…. Website builder for all of us.Sure, I started off with the popular Content Management website, WordPress. Doesn’t everybody?  Well,…
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launching a new edition
Book Marketing, Updates

Bravely Chipping Away for a New Edition

If writing is a blast of creativity, self-editing is like painfully clawing away the clutter. Not only that, non-fiction editing requires a good deal of fact-checking and a good memory for what’s been said before. It’s bold work to do. This week I have been revising my book, Power Marketing: An Aussie Guide to Business Growth (edition 3). And because there are so many book, statistic and website references, plus grammar checking, it needed a lot of updating. I can’t imagine what those Dummies book…
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about podcasting for newbies
Personal Branding

All About Podcasting for Newbies

It’s my pleasure to introduce DL (Dwight) of Redeemable Media, a Podcast producer, host, and expert on this topic.1. Can you describe how you started your business in podcasting? What did you experience before properly establishing your business to what it is now?I was listening to a Podcast about podcasting in late 2017. The host was discussing the usefulness of doing Local Podcasts, as in your geographic area. He claimed that this was a wide-open area in terms of starting a podcast that would get…
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integrated marketing strategy
Freelance Business, Personal Branding

Integrated Marketing Strategy for Consultants or Micro Business Owners

Originally written for our PowerofWords.com.au blog, this article uses the overarching marketing principles of bigger companies to help smaller businesses grow and thrive. When you have an integrated marketing strategy, you can drive a marketing program with confidence. That means both planning and keeping track in order to measure and improve. What do the experts say integrated marketing is?Integrated Marketing is a strategic approach to integrating communications and interactive experiences targeting defined audiences and individuals which coordinates all aspects of marketing of a brand… — SmartInsights blogWe want to use internally-directed marketing strategies based…
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how do I make a writing habit each day
Book Writing

How Do I Make Writing Each Day a Habit?

Of course, it’s hard to ‘get time’ to write something for your book each day. That’s why you must make writing a habit. I’m sure if you’ve read the book ‘Atomic Habits’, you’ll know just how powerful it can be to instil some good habits. Look what it did for me!Does a certain amount of time go past before some tasks become an entrenched habit?According to two experts at MetaFact, it is unlikely, and certainly not the mythical 21 days. Wendy Wood of University of…
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keys to writing self-help memoir
Book Writing

Keys to Writing Self-Help/Memoir

What are some of the keys to writing a self-help memoir book? First, what is this mongrel book genre?What is a memoir? It is a snapshot taken from your life that’s compelling and has a strong message.What is self-help? Also called personal development, the self-help genre is diverse. It’s founded on the principle of the reader taking control of their lives, solving problems by learning new principles, tips and techniques. It often uses the direct voice (you, I, we).If your book’s topic is just stories…
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