Finding the Simplest Explanations in Book Cover Copy
You might have heard of Occum’s Razor as a principle for logic and problem-solving. Wikipedia says, “… among competing hypotheses, the hypothesis with the fewest assumptions should be selected”. It is often the simplest answer, as long as it’s also the most logical, that is the best. We can apply it to all sorts of things; I like to apply the principle to book description writing, aka book blurbs. You are inside your world, writing your book or your blog articles. In so doing, you may assume a lot of people have the foundations of your knowledge. They probably do not, so don’t confuse readers with long-winded book descriptions (blurbs) to furl their mind. Writing Good ‘Book Cover Copy’ – What’s in it for Me? Finding the simplest way to say something means looking at it from the buyer’s perspective…
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