
There’s No Money in Books! Publishing for Profit
Just today someone said to me emphatically, “My friend wrote a book but he said there isn’t a lot of money in writing books.” That’s true… Crikey thinks so. (Article here) Author of ‘Fat, 40 and Fired!’ Nigel Marsh told me in confidence that traditional publishing doesn’t pay enough of itself. Luckily he has a sense of humour and can consult. But of course, you’re missing the point (as I said but more politely). The reason to write a book for business is COMPLETELY different to just doing it for satisfaction. And that is… drum roll… to educate new people in your way of thinking and draw them in like bees to your business flowers. So, if your business is “flower arranging” and you write a book on cash flow, don’t expect that to work for you. Take it from…
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