Creating a profitable information publishing business

Do you dream of information publishing, but you’ve been going it alone with niche research, website building, and online marketing?

We all need a helping hand in this area. I certainly do! Before handing over $1,000, $2,000, or even $5,000 to digital people (SEO, design, dev, copy), it pays to get a minor education in these areas.

I got my initial digital marketing education through the training tools at Site Build It (SBI!)  Three years later, I am adding to that education with Inbound Marketing training at Hubspot Academy.

To gain a partly-passive income from information, you need to MASTER Keyword Research. As a copywriter, I used Market Samurai (2009-2013), a software tool for research of all kinds. But even I was surprised at the depth of knowledge that was missing to interpret data, like keyword competitiveness and numbers. So I looked around for a better niche research tool.

The success of most information publishing websites rests on keyword search numbers, and I’ll tell you why. If you don’t have adequate keyword search numbers or you’re simply saying the wrong words on your site, you’re missing out on:

a) profitable niche markets, and
b) thousands of dollars worth of ‘free’ search traffic.

Four Tools for Keyword Research of Niche Markets

SBI’s tool “Brainstorm It!” — and video action guide — is the most impressive video training system (considering it’s included free with product) I’ve ever seen. The guide’s cheery voice prompted me through the hard yards of keyword number-crunching, passion finding, and profit/monetisation assessment.

It was actually fun to go through Brainstorm It, even if I did realise that what I THOUGHT I might write about did not have the requisite searchers or depth.  Luckily I happened to remember my passion for ‘self-development books’ is also other people’s passion. Ah, but that’s not the words people mainly use when searching. I went on to make a site about positive thinking.

Another way you can do research for free, is to use AnswerthePublic to research general questions people ask in a specific topical area.

BuzzSumo is also useful, to check on the number of shares for certain topical articles (using two keywords works best). They offer a 14-day free trial (with credit card imprint), but like me you may get billed before you have used it much, so take a note of whether you would get some use from it. Finding easily viral content is your aim with this tool.

For Kindle book authors developing a business around a niche, they need the best Amazon research to prosper. Actually, even fiction authors have used this next tool to target better categories and keywords for books they prefer to write. Dave Chesson’s Kindle Publisher Rocket is the tool for you if you just want that one-off access and keep using the analytic information year after year. Affiliate (if you click the link Jennifer will gain a commission, but you pay the same price as everyone else) :

Go to Publisher Rocket

First Day of your Info Publishing Business?

Short Video about the whole concept (click).

Three Ideas — One Big Decision

Assessing three of your ideas all at once is a sound way to compare apples to apples from all different angles, including your own passion and ideas for monetizing and tying it to your real life business. A lot of other research systems forget about your passions and own niche, and of course (as I know) going it alone you are in for a bumpy ride.

Using Niche Choose It! on Day 2, you put in all of these factors, giving each a score out of 100, and it spits out a result for you. No calculator needed!

I would recommend SBI! for people with a real passion for a topic, a desire for multiple streams of income, and no previous technical knowledge (apart from how to type, how to write informally, and use of a menu). Also people who are self-motived enough to keep writing and learning for good while.

If you have any questions regarding SBI!, then click below and ask – a real person will respond.

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About Jennifer Lancaster

As a copywriter, I have helped over 30 businesses by making their website content and other materials engaging. Publishing:  I love to pass on proven marketing techniques, success principles, and self-publishing advice.

The Australian book Power Marketing explores over 60 current ideas for marketing your micro business or online enterprise, including business strategy.

Our Books:

Create your New Life of Abundance

How to Control your Financial Destiny

Power Marketing: An Aussie Guide to Business Growth

How to Kick Bad Spending Habits (small ebook)