Course Content

How Online Training Leaders are Moving from Marketing Hustle to Automated Growth

1. How Training Leaders have Gone Digital   Niche training businesses are no longer headquartered and overhead-heavy. Zoom, Kajabi, Kartra, Thinkific and many other tools have allowed the rise of the online business coach and training-based consultant. These are not novices but established professionals with a proven track record of over three years in the field. This report lays out the problems and solutions for those scaling up using online marketing.  Those who got the formula right have annual revenues typically ranging from $AU100,000 to AU500,000.(1)   Operating with lean, virtual teams of one to five members, online educators can work wherever there is wifi and a good cafe but usually situate near like minds, in Australia’s cities. While technically proficient at an intermediate level, they are comfortable with foundational digital tools but often find themselves in need of guidance…
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writing a bio about yourself
Personal Branding

How to Write a Bio about Yourself – A Template

If you’re anything like me, you’ve probably found that writing a bio about yourself (as an intending author) is tougher than it looks. We can spin a story or craft a useful business model, but when it comes to summing up our own lives in a few short paragraphs, we get stuck. We may stay too humble. It’s a common struggle for authors, but your bio is too important to gloss over. It should create authority with new readers and is a crucial part of your author brand. You might think it’s all about listing your achievements, but it’s really about connecting with people. A great bio tells your story, builds credibility, and invites readers to explore your work. Fortunately, writing one doesn’t have to be a nightmare. This guide will walk you through each step, helping you craft a…
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A Weekly Marketing Club for authors

It’s All About You: A Weekly Marketing Club

Weekly Marketing Club is my new initiative that is free… for now! These live Facebook videos aim to reach those authors new to marketing where they are and take them, one step at a time, towards confidence in promotional activity. Though it could have been one of my overthought affairs, luckily a talk at by Tzara Attwater prompted me to address the fear and just get started! You may be thinking: but I don’t want to give away my insights. Reading top books has taught me: we all must give first to our ideal audience–before we ask for a sale. The foundation for any marketing is our personal brand and those teachings on our topic. No hiding behind pot-plants or blending in with ChatGPT-produced social media content. Inspirational resources for this include Seth Godin’s Purple Cow or for the business-minded,…
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Writing Habits with AI
Selling eBooks and Media

Books about Book Marketing!

I noticed there are lots of books about marketing your book in various ways. Here I’ve compiled a list of my faves, recently updated. There is the book-first approach, and then there is an author-brand first approach, which I endorse for those building a career out of book publishing. Smart Marketing for Indie Authors by Mike Kowis. A favourite, that takes intending authors through all the tactics and ranks them on Mike’s scale. My Personal Brand and Set Up as a Micro Publisher. The brand book is about foundations, with a chapter on publishing and speaks of monetising as well, while the second one teaches you more about book marketing and getting that return on investment. Book Promotion sites are covered here, which enables Amazon reviews. 5-Minute Book Marketing for Authors – Penny Sansevieri. If you want to know quick…
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Xlibris Investigation
Self-Publishing

Xlibris Investigation and POD Comparisons

I recently spoke with yet another indie author who believed Xlibris (Hybrid Publishers) would help them publish books and turn a decent profit—after all, they’re paying good money for the services. But what’s the real story? Here’s what I uncovered using information on the websites concerned and some of my own knowledge. Be aware that XLibris is owned by Author Solutions Inc, who have 5 brands and who have been in court and out of favour with customers in the United States. If you Google ‘hybrid publishers’, do not click on the top four Sponsored results, okay? Xlibris Royalty Practices Xlibris does pay royalties on book sales, but feedback from authors has been mixed. Some have raised concerns about payment accuracy, transparency, and delays. If you’re considering signing up, read your publishing contract carefully and keep an eye on your…
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Emerging Indie Authors
Self-Publishing

Top 16 Up-and-Coming Indie Authors

Those of us around long enough to know Beetlejuice movie #1 will realise that Indie Authors become their own micro publisher – they don’t pay some other company to publish. If you want to do this also, my new book on Micro Publishing is coming soon.  This list includes (to my knowledge) authors who have made their personal brand into a publishing imprint – at least in the beginning – and have had success. I think it’s important to look beyond the obvious authors who have had a leg up. Most are emerging indie authors from Australia but a few are based elsewhere and some parlayed their success in indie publishing into traditional publishing deals.  You’ll notice most actively publish multiple books. This is because we always get better when we do a process again, revising what didn’t work and…
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