Book Editor and Writing Coach

March 18, 2024

Course Content, Selling eBooks and Media

Why You Shouldn’t Create a Course Before Considering This

For those who have written a business or life advice book, you may be starting to get excited about the idea of creating a course. You could capitalise on your new concepts. You could make 10x the profit of the book itself. But slow down there, the Lone Ranger is galloping off way too fast. The thing is, when offering a higher level product like a course, we need to think about getting multiple sales leads, systematically, and promoting the course. Before you do a mini freak-out, let’s delve into what that might involve if you’re committed to NOT making Meta and Google any richer. Okay? Most businesses selling goods online advertise on Facebook or Google, then use retargeting ads relevant to the content the person was looking at. (These are ads that follow the web visitor around the Internet).…

businesswoman working in office with laptop

May 19, 2025

Book Editing

The Guide to Unlocking Copy Editing Secrets for Your Book’s Success

In the crowded book market, a well-edited book can make all the difference to reader sharing and reviews. And reviews affect sales. But how do you ensure that your book receives the professional treatment it deserves? In this comprehensive guide, I delve into the techniques and secrets used by top copy editors to polish manuscripts to a high standard. Whether you’re aspiring to learn to edit or are already halfway there, let’s equip you with the knowledge to have a better draft. Then you can decide whether to give it to an editing expert or put forward a traditional publisher proposal. Here you’ll learn a few common writing mistakes, some tips for using Word’s features, and what book editors really do. Get ready to unleash the true potential of your book – with the power of good editing. Understanding…

what kind of format to use for thought leadership

March 18, 2024

Book Writing, Selling eBooks and Media

Which Kind of Format Will You Make – a Book, a Podcast, a Magazine, or an eBook?

If you’re looking at several choices to enhance your personal brand presence or generate leads or similar, then this article goes through the most popular ways to expand one’s thought leadership. The biggie: Do I write a paperback book? If writing is your preferred mode of communication—or you want it to be—then writing a full book could be your top choice. Tacked on my wall in 2002 was a tatty piece of paper with my goal written: “Write a book”. Sure, I had written many essays, but a book was a higher mountain to climb than that. I did not have a clue about it and only wrote a ‘booklet’, however… small steps lead to big goals. The mistakes I made earlier on, such as never writing an outline, help to inform my advice now as a book writing coach.…

September 15, 2025

Blogging Strategy

Are you a Beginner, Novice or Pro at Blogging?

Beginners with a purpose take time to learn all about how to blog, what platform to use, how long to make posts and start with one. Novices blog on a theme, with different topics they believe their audience might like. It’s still fun for them. Pros research the topics their audience is already asking for on Google, use keyword research tools, and have a regular posting schedule, such as weekly or fortnightly. They make nice imagery, which helps their blog look beautiful. And they might add a different style to mix things up, like a recipe card or how-to panel. What do you need to get started? You need a WordPress, Wix, Ghost or Squarespace platform. It’s best if you can own your domain name and use that. Some blog on WordPress.com until they are ready to move to a…

May 17, 2024

Book Marketing, Personal Branding

How to Ramp Up a Personal Brand with Canva’s New AI Tools

Why Canva? Well, 16 million paying subscribers and 150 million free monthly users believe it’s the tool that will make their content marketing sing. Some of us (like me) also use it to make workbooks, business cards, brochures or beautiful pitch decks. Canva can be used for anything visual, and that’s why it’s great for promoting books. I have already done plenty of mockups with my book cover in different variants. For my personal profile on Facebook, Magic Edit replaced a boring background with blue and gold balloons. It used to take hours in Photoshop to do what’s now done in a click or two. Now there are 10 more AI tools, some of which could be handy for authors: Magic Switch: Like Re-size on steroids, Switch converts your design into a range of formats with one click. For example, you…

September 23, 2024

Book Marketing

Marketing Your Book: The Ultimate Guide

‍ Why Book Marketing is Crucial for Success Writing a book is often a long labour that you’ve poured your heart and soul into, along with your trusted editor. But what good is a masterpiece if nobody knows about it? Along with planning, book marketing is the key to ensuring that your masterpiece reaches its intended audience and achieves the success it deserves. Effective book marketing and media planning are crucial, firstly because they help to generate awareness about your book. With so many books being published every day, standing out from the crowd is essential. You need tactics to make book readers curious about your book’s content. Secondly, book marketing helps to build your author brand. By promoting your book and connecting with your target audience directly, you establish yourself as a credible and trustworthy author. This can lead…