24 hours to improve your personal brand
Personal Branding,

24 Hours to Improve Your Personal Brand for Business Reasons

Say you’ve got 24 hours before a big potential client Googles your name, your brand. You’re faced with the frightening prospect of having nothing unique to say — and no idea how to project a solid ‘professional you’… without losing the ‘personal you’. This is where personal branding for business reasons comes in. Leading with your personal brand first starts off a little uncomfortable, but it is soon rewarding.My author blog became a testing ground for ‘personal brand’ style marketing because of all the marketing…
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self-help book marketing
Book Marketing,

Self-Help and the Book Marketing Dilemma

Self-Help authors: How many times have you read about authoring a different type of format (like low content) and followed it down a rabbit hole? Let alone considering all those different ways to promote various books… Writing self-help workbooks, planners, books and creating online courses is great — but getting people to know about them can be daunting. When contemplating book marketing, you hear about Facebook advertising, Instagram reels and Group curation methods. I followed many a fast-talking marketer down a new rabbit hole. But there is…
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Using LinkedIn as an Author with Sue Ellson

Using LinkedIn as an Author

Sue Ellson is an Aussie author who has written five books about growing your career or business in a modern way – particularly using LinkedIn. Her latest book is called ‘LinkedIn for me and my career or business‘. So let’s learn something from the LinkedIn expert.A fun fact — Sue joined LinkedIn on 21 December 2003… early days indeed!Q. I see you have Top 10 LinkedIn Techniques for Authors (see below), could you name one technique you would not go without doing before a big launch,…
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Audience of One Book Review
Book reviews,

An Audience of One – Book Review

I’ve long been fascinated by the subject of 1:1 marketing – often talked about in Marketing Magazine in the 1990s. One-to-one marketing is the concept of remembering your audience is just one person, and so companies personalise advertising and marketing to the individual.In the 2021 book An Audience of One, recognised marketing experts Jamie Turner and Chuck Moxley reveal the secrets to implementing a strategy that allows a company to use important data to market to them. Naturally, this also means respecting consumers’ privacy concerns. “In…
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author video marketing
Book Marketing,

Why Do Content Marketing?

When you consider the overall picture: the opportunities, challenges, some barriers to success in your market, then you can begin to see how regular content marketing will help your publishing brand get a foothold in the market. Firstly, understand what main facets make some marketing pieces rock.CopyBlogger said that good, share-worthy content is: ·       Useful (it solves an audience problem) ·       Interesting (it’s framed in a way that catches attention) ·       Audience-friendly (it has an interesting headline and it’s formatted to be readable) ·       Sticky (it invites the reader to…
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book attention and publicity
Selling eBooks and Media,

Use your Talents to get Book Attention

You have talents, no doubt. There’s no point in struggling away with the wrong media type when you can use your talent to attract a new, relevant audience for an upcoming book, otherwise known as Book Publicity.If your skill is a visual one especially, perhaps you have clear and large book pictures, then you’ll love this new partnering idea.Not only relevant to securing partnerships, you may use your innate talents to get publicity by:talking about your subject (podcast guest)writing short how-to pieces (guest blog, articles…
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