Book Marketing Archives | Page 9 of 11 | Jennifer Lancaster

November 7, 2017

Market any Freelance Service in Just 4 Hours a Week

I know you just adore marketing (she says dryly), but why four hours a week? Well, if you consult or freelance around 20 hours a week, that’s 20% on top of your work time, and with proposal writing time, it brings you to a handy 24-26 hours – a perfect primary school parent work schedule. On the other hand, a full-time freelance schedule is often not thought out enough. The fact is, 30 billable hours (like on my calculator) is probably the best you can achieve in busy periods. Why? Because you need that 7-10 hour leeway to account for pre-work calls or emails, talking to peers, changing your website, setting up invoices, and doing proposals. And if you can fit it in… some other marketing. Click to get my new Hourly Rate Calculator offer via email. So based on 9…

March 11, 2019

Book Marketing, Selling eBooks and Media

A new tool for creating ebooks / lead magnets

Sometimes a designing service comes up that makes me think: “why did I even bother doing it the hard way?” An online ebook builder (for websites), ‘Designrr’, is making me think this. It’s a simple way of creating a lead magnet — or perhaps a larger ebook for distribution — from your own web pages…. without the stress of learning Adobe InDesign. Feedback from author users leads me to suggest it is not ideal for full Kindle eBooks. You are perhaps best off taking the designed PDF & native file and getting an online freelancer to convert that to your .ePub or .mobi file. Another paid tool for creating ebooks that I’ve used in the past is Jutoh. But Jutoh is not for the fainthearted. It requires knowledge of what to clean up, why tick “make NCX”, and pre-conversion things,…

November 29, 2021

Book Marketing, Selling eBooks and Media

Use Keywords to help your Author Marketing

SEO, it’s not just for websites anymore. So, yes, you can use keywords and search phrases to help people find your author website and book. Your book’s title and sales page should already be thought about from the keyword perspective (something searchable placed in the title or subtitle). But what about your core topic website — and author marketing? If you choose to register your domain name as your core topic, this naturally will be easier. If it happens to coincide with your book, e.g. Gertrude Stein’s The Happiness Project, then that’s fine… if you have time. But if you’re short on time and intend on a series of books or products, you will want to focus on expanding your author visibility online. Author marketing is one of the hardest forms of marketing to do, and I should know because I have already…

November 7, 2024

Blogging Strategy, Book Marketing

How Guest Posting Helps You to Market your Books

I’ve been slow to the guest posting game, but better late than never right? While researching, I found quite a few blogs which accept new guest posters. Now some cheeky monkies will try to charge you $190. Others will not let you post a Bio and URL (unpaid writer). Still others are too busy to reply… and leave you wondering! But if you can get a blog owner who is organised, reciprocal minded, and has topics in your Niche, BINGO! You may just have the start of a winning relationship. Benefits are: Blogs with high Domain Authority and Trust flow (and relevant to yours) will give your URL more Google Ranking karma. Conversely, blogs such as a friend’s Blogger site will give you reverse trust flow. Blogs with a high level of visitors (2,000+ per month or high follower engagement)…

January 14, 2025

Book Marketing

The Three Principles of Marketing that Work!

Do you love helping clients? But, when it comes to sales and marketing, you can’t believe how confusing and huge it all is? You probably don’t have time to read a book, even my book, about marketing 😉 So let’s introduce three principles of marketing that I’ve learned over the past decade. 1) Build your personal brand. Simply, it really helps to connect on a personal level and show people you are both a dedicated professional and a person with substance. 2) Concern yourself with expressing your personal passion for a better outcome… not advertising and competing. Express this through books, reports, posts, and articles. (Most call this ‘content marketing’). 3) Use marketing systems, like a simple CRM and automated email marketing, to help you warm up visitors online and create a follow-up system. The Problem: Too Many Tools & Tactics…

May 16, 2017

Book Marketing, Book Writing

Your Writing Goals and the Need for Promoting

If the goal of your writing is to develop skill, express creativity, and just be published, then you will not need a marketing plan. But if your goal is to write to disseminate ideas to as many as possible, and make it pay, then you need all the best book promotion ideas. Your writing goals actually dictate whether or not you will make money from this career. At Sandcliffe Writer’s Festival, three writers talked about their journey and message to other writers. For talented novelist Susan Johnson, having had a roaring writing career in the 80s and travelling the world for 12 years, on returning to Australia she had quite a shock. No longer did traditional publishers give big advances. Neither could she return to teach creative writing at University due to ‘qualifications’. That was until she did an adjunct…