Why do Authors Need a Marketing Mindset?
Even a simpleton will realise that novice or pro authors and business owners alike need to focus on their marketing activity. But, which elements do we need to work on—and why? Coming from a ‘why’ perspective, it gives any author a strong enough motive to move past their comfort zones. Hell yeah! Rather than worrying over your ‘product’ (book or service), your message is front and centre. This is great because it means people connect with your hook or your ethos. You will be learning about brand, benefit writing, landing pages, keywords, and teaser lines: all stuff that is handy for attracting anyone to any book. A niche marketing mindset is even better. That’s because choosing a niche will help an author attract fans with this laser focus. Using certain words, a phrase, a slogan or even a book title…
Read more
