Book Marketing Archives | Page 6 of 11 | Jennifer Lancaster

October 27, 2024

Behind the Book ‘Ignite Your Power’

This is an Author Interview with Eve Dyer, the author of Ignite your Power, a high-quality, full length book launched in 2019. What was your overall goal of writing your book, Ignite Your Power? To help people, like the clients I’ve seen in my psychology practice, to stand up to hurtful and manipulative treatment. Most thought that by being kind and loving, their partner, friend or parent would listen. But of course they didn’t. I wanted them to know how to use power assertively, not aggressively. How they could resolve their anxiety, stress, and depression, as well as the likely causes of these; their self-doubt, low self-esteem and vulnerabilities. Which platforms did you personally market your book on? The intention was to do so much, looking at the tasks from my eight-page spreadsheet! But then life circumstances changed, clients still…

August 20, 2020

Book Marketing, Publicity

Finally Getting Help with Author Marketing

Talking to authors of late, many whom have a lot to offer the world, I noticed there is still the fear of putting themselves in the spotlight. Folks, you don’t have to do what doesn’t feel right for you when it comes to author marketing (sometimes called ‘being an influencer’). Some authors are great at interviewing, so podcasting/guest podcasting becomes their thing. (Podcasting also has an extremely good take-up rate of regular listeners buying). Have a look at (Facebook group) We are Podcast by Ronzley Vaz. Some jovial guys and gals make videos their thing; whether reading a book passage or showing others their world or creative use of video. Some new authors take their first steps in blogging on a theme… (some never leave ;-)) Some authors are social creatures, so they create interesting content to tie in what…

November 29, 2021

Publicity, Selling eBooks and Media

Should I Advertise My Book?

Should I advertise my book? is a common question, especially with the number of book launches today. Moreover, should I use Amazon Ads? In AuthorU, a LinkedIn group, I posed this question to expert in book publicity, Sandra Beckwith. Here’s what she replied to whether a newbie should use Amazon Ads: “Nobody — regardless of whether it’s their 1st or 10th book — should be buying ads until they have a lot of positive reader reviews. If it’s the former (authors doing it themselves), authors can manage their own advertising, but should learn how it works first. There are a lot of courses available that will help with that. Just as authors shouldn’t self-publish until they spend time learning how to do that, they shouldn’t spend on ads until they truly know what they’re doing. And…the books that will do…

August 14, 2020

Book Marketing, Publicity

Networking to Improve Your Book Attraction!

Once published, it takes a strong story to stand out at a book fair or author meet. But what about in general business groups? Here, a published author can appear special and maybe capitalise on the pain point that her book talks about, but in a business context. Some books relate to the business mindset and other stories relate to the personal life challenges. Either way, a business person is a human being first! Most can relate to your story if you include it in conversation. For instance, my book Creative Ways with Money has parts that apply to personal life (saving and investing wisely, productivity, income) and business life (skills and passion to start a new business). If your past (as related in the book) is a bit too deep for light conversation, then start your story with the…

November 29, 2021

Book Marketing, Personal Branding

Best Marketing Tips for the Unbranded Author

So, you’ve got yourself a visibility problem. Rather than throw a huge list of author marketing tips at you without a well-crafted strategy, I’d like you to do few planning steps. I call it the Who, Where, What and Why. Then I’ve got some simple marketing advice below it. WHO Every marketing plan starts with the group (or segments—fancy marketing jargon) of people you want to reach. There are all different things to consider, e.g.: Demographics – M/F, age, income, stage of life Psychographics – what they have in common interest wise, e.g. fantasy readers, grannies who read to their daughter, etc Benefit sought – perhaps a mix of people that all seek the same specific outcome I believe it’s good to consider each in turn. Don’t be like the telemarketers, e.g. “I can get you first page on Google!”…

November 7, 2024

Book Marketing

Why Hire a Content Writer / Contractor

What benefits come from using a website content writer? Some of the benefits of hiring a content writer for your blog or pages include: Increased visibility for your website in more searches – increased Search Engine rankings Building a reputable brand with its eye on the community, not just on own interests Knowing where your visitors come from, and if they stay to look around Good marketing results come from prolonged, consistent action: we never give up Professional writing can enhance your online reputation What does a paid content writer do for a business? She makes a Content Plan, researches searched-for keywords, and writes posts at regular intervals to meet website objectives Optional: Interviews the users of your product/service or clients to get a natural feeling article Develops an in-depth understanding of the subject matter — no matter how technical…