Book Marketing Archives | Page 5 of 11 | Jennifer Lancaster

ways to use email marketing for publishers

February 3, 2023

Book Marketing, Selling eBooks and Media

Ways to use Email Marketing – for Publishers

With a focus on those publishing multiple ebooks or books, here are my top tips for using email marketing to engage readers. I’ve heard from several authors that they don’t enjoy receiving emails so don’t send many, only one every few months. But the sending of regular information is critical to building up a happy list of readers, so don’t be shy… just mix it up! 1. Always use an Email Marketing System that’s Easy Email marketing can easily get out of control with a manual system, like Outlook. To comply with anti-spam laws, unsubscribing must be easy. It is also useful to see open rates, click-through rates, and determine which content is the best performing. With most businesses choosing Mailchimp, a valid choice, my email marketing system is GetResponse – as it is just the most user-friendly and powerful…

July 2, 2021

Personal Branding, Publicity

Weaving Stories into our Author Talks

The thirty eager authors looked at me expectantly. Would today be the day they learnt how to take control of their book marketing? The ‘19 ways to get book publicity’ may have bombarded their brain a little, but the presentation proves that one can do many things to grow our presence and sell more books. Some of those things only take a few minutes — such as claiming your book at Amazon Author Central — and some take a few hours — like creating an author speech to share around and create interest. The thing is, whatever book you write is almost bound in a silo. Nobody will have enough curiosity to order your book unless they either know you’re the expert on a topic they want to learn… or the blurb sounds like just the type of book they’d…

June 25, 2021

Book Marketing

Building a Website the Easy Way

What if I said you could build your own website pages simply by telling an application the colours and style you like? Sounds like science fiction? Well, not anymore. GetResponse, my favourite email marketing toolkit, has just launched a website builder. If email templates ready to go, chat bot, and step-by-step lead magnet funnels wasn’t good enough, they’ve gone and put their user simplicity ideas into a…. Website builder for all of us. Sure, I started off with the popular Content Management website, WordPress. Doesn’t everybody? Well, four themes and 10 years later, I wish I hadn’t. I mean, I have 30 plugins to keep track of, just to keep it all running. I pay for Jetpack, Smush Pro, the theme and on occasion, my web developer’s hourly fees. Compared to setting up a WordPress website in a Website Hosting…

June 29, 2021

Book Marketing, Updates

Bravely Chipping Away for a New Edition

If writing is a blast of creativity, self-editing is like painfully clawing away the clutter. Not only that, non-fiction editing requires a good deal of fact-checking and a good memory for what’s been said before. It’s bold work to do. This week I have been revising my book, Power Marketing: An Aussie Guide to Business Growth (edition 3). And because there are so many book, statistic and website references, plus grammar checking, it needed a lot of updating. I can’t imagine what those Dummies book authors have to do… This self-editing work takes an eye for what others will think. I admitted I didn’t have that eye anymore, so I handed by draft to Terri Tonkin, a local beta reader and author. She gave me helpful feedback on some elements that were unknown to her, such as an ESP (email…

October 27, 2024

Publicity

Behind the Book ‘Ignite Your Power’

This is an Author Interview with Eve Dyer, the author of Ignite your Power, a high-quality, full length book launched in 2019. What was your overall goal of writing your book, Ignite Your Power? To help people, like the clients I’ve seen in my psychology practice, to stand up to hurtful and manipulative treatment. Most thought that by being kind and loving, their partner, friend or parent would listen. But of course they didn’t. I wanted them to know how to use power assertively, not aggressively. How they could resolve their anxiety, stress, and depression, as well as the likely causes of these; their self-doubt, low self-esteem and vulnerabilities. Which platforms did you personally market your book on? The intention was to do so much, looking at the tasks from my eight-page spreadsheet! But then life circumstances changed, clients still…

August 20, 2020

Book Marketing, Publicity

Finally Getting Help with Author Marketing

Talking to authors of late, many whom have a lot to offer the world, I noticed there is still the fear of putting themselves in the spotlight. Folks, you don’t have to do what doesn’t feel right for you when it comes to author marketing (sometimes called ‘being an influencer’). Some authors are great at interviewing, so podcasting/guest podcasting becomes their thing. (Podcasting also has an extremely good take-up rate of regular listeners buying). Have a look at (Facebook group) We are Podcast by Ronzley Vaz. Some jovial guys and gals make videos their thing; whether reading a book passage or showing others their world or creative use of video. Some new authors take their first steps in blogging on a theme… (some never leave ;-)) Some authors are social creatures, so they create interesting content to tie in what…