Book Marketing Archives | Page 11 of 12 | Jennifer Lancaster

May 14, 2025

How Can Video Production Work for Consultant Authors

Rather than pulling out hairs trying to get pro-level video trailers or book promotions together for your business benefit, there is a cloud video production marketplace. This online service is called 90 Seconds They allow brands (that’s you) to purchase, plan, shoot, edit and review video designed specifically for your purpose. (Note: 90 seconds is arguably the ideal ‘attention span’ for a promotional video). The global online marketplace connects brands or their agencies with video creative professionals such as videographers, directors, editors, producers, animators, drone operators and photographers, in over 84 countries. Founder and CEO of 90 Seconds, Tim Norton, says: “By 2017, video will account for 69% of all consumer traffic, so we are proud to have developed a solution that works for global brands to deliver fast, affordable content. For Australian companies, 90 Seconds can help them produce quality video…

December 23, 2020

Book Marketing, Self-Publishing

What’s in a Book Business Plan?

As an Aquarian, planning months ahead is just so… Virgo. Alas, authors need to plan our book’s content, production, pre-promotion, publication details and post-launch promotion. We do this so that our project is reasonably successful… and to get ROI. So what’s in a Book Plan? For many authors who are a little further on in their journey, they will create this Book Business Plan for the publisher as part of the submission process. It certainly proves you’re serious. The basic parts of your Book Business Plan are: Summary (book pitch, hot selling points, purpose statement, anything special about it) Target Market (think more interest based rather than pure demographics) Promotions (everywhere you plan to promote your books) Competing Titles (book titles in your niche space, including how well similar books have sold, which you find through researching on retailers, ie. Amazon, to…

April 4, 2017

Book Marketing, Selling eBooks and Media

Book Marketing with Twitter

If you have a book to promote, then Twitter is something that can be easy to get started with. If you’re setting up Twitter just for your book marketing, then use your author photo and include your topic area in your summary. Twitter is a platform that is useful for short, clear messages, with a hash tag… with or without an image. You don’t have to pay, but you can also choose to pay to promote a particular “Launch” tweet. Tip #1 – Ensure you have a Keyword in Each Tweet So you love your book title, but does it describe your subject area? If your book is in say Marketing, make sure you put this in a hashtag, e.g. #marketing #books. Tip #2 – Direct to the Book Page Link If you use Freado’s Bookbuzzr it has a built-in automated tweet…

August 17, 2024

Book Marketing

Getting Your Book Marketing Ducks All in a Row

Every professional wants to know how they can make their book a success, without going crazy with overload! Here are some ideas for book marketing by leveraging what you are doing: Update your website with a bookstore that comes with buy links to Amazon, Goodreads, and print publisher site. Try the plugin: MyBookTable for WordPress. Considering an author website for the first time? Then ensure it’s designed for authors with colourful images of your book, clear selling points, a media page with photos, and your Bio. Also use a SEO plugin. Create bookmarks with the book URL so that you can hand them out at launch, also later on. Advance Distribution. If preparing a while beforehand, contact Dennis Jones & Associates to find out if they can distribute it or handle the eBook version. (Must be able to order 500+ print run…

October 15, 2014

Book Marketing, Selling eBooks and Media

How to get People to Adore your Book in Advance

I’ve been working hard to finish off “How to Control your Financial Destiny”, and so at this point — where most authors are thinking about proofreading, layout, printing — I am thinking about MARKETING. How will I get my book noticed? How will I get people talking about the topic? The answer lies in letting people know about the HOOK of your book. Actually, you can even start them thinking in a whole new way about your topic. And this coverage, if done right and timed right, will lead to your book selling — with hardly more than a simple clear graphic image, interesting description, and a bookstore ‘buy now’ button. The genuis at Author Media (makers of MyBookTable) has a pertinent post on Viral Marketing – called A Viral Recipe for your Blog post. Do you get it now…

September 17, 2014

Book Marketing, Personal Branding

Promote Yourself – Five Easy Ideas

Many small businesses are wasting fruitless energy on pursuing mass marketing tactics — aiming to blanket their local area. In addition to newsletters, there are plenty of other ways to promote yourself and your services to a narrower, more interested audience. 1. Publicity in the local newspaper, if you are new in town, have just joined another partner business, are hosting a seminar, or are in the midst of inventing something. 2. Putting on a low cost event that resonates with your target market or a free seminar night at your office. (Or at Redcliffe Hive / event hire space). 3. Ask a supplier or a noted author/blogger to feature your story on their website, if your goals and markets align nicely. 4. For those who write articles, there is a wide range of digital magazines cropping up which you…